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Why traditional marketing systems can’t keep up with AI and what to do about it

Martech

However, if marketers fail to adjust their overall marketing systems, productivity gains from AI can easily be lost. How AI changes marketing systems However, as marketing becomes more automated through AI, traditional systems that include multiple handoffs and manual approvals stymie productivity gains. Workflows become automated.

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Global search engine AI innovations: What SEOs need to know

Search Engine Land

It also reminds us that Google and Microsoft Bing aren’t the only search engines out there; they aren’t the only search engines developing core search products or new products and features using AI and LLMs as a backbone. Another key product in Baidu’s portfolio is Wenku. Get the newsletter search marketers rely on. Processing.

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Adobe’s roadmap for B2B, CDP and product analytics

Martech

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. Summit audience on Tuesday, March 21, 2023, in Las Vegas.

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Why we care about AR and VR: A guide for marketers

Martech

This data overlay can range from simple elements such as the lines displayed in a car’s rear-view camera while reversing to more complex product presentations for B2B clients. It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later).

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How Smarter Content Supply Chains Drive B2B Purchases

Welcome Software

We talk about optimizing logistics, streamlining fulfillment, and getting products to customers quickly. From product descriptions to images, videos, and reviews, the content surrounding your products plays a surprising role in driving purchasing decisions. Take product descriptions, for example. And customer reviews?

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The Best In Automotive Content Marketing

Marketing Insider Group

The content’s diversity in topics result in being a balance between stories of luxury and culture, and stories of Lincoln automobiles, artisans and the brand’s history. Although the article features Lincoln automobiles, it is important to note that the product is not the main subject of the story, but secondary.

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Sales Automation: Transforming Business and Customer Experience

Kuno Creative

Over a hundred years ago, Henry Ford created the assembly line to manufacture his Model T automobile, one of the first mass-produced vehicles in the world. He understood that manually performing repetitive tasks consumes precious time and slows down production.