article thumbnail

Adobe’s roadmap for B2B, CDP and product analytics

Martech

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. Summit audience on Tuesday, March 21, 2023, in Las Vegas.

article thumbnail

Sales Automation: Transforming Business and Customer Experience

Kuno Creative

Over a hundred years ago, Henry Ford created the assembly line to manufacture his Model T automobile, one of the first mass-produced vehicles in the world. He understood that manually performing repetitive tasks consumes precious time and slows down production.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Color Psychology Plays a Powerful Role in Your Marketing Strategies

Calvyn Lee Blog

Post-It leverages a vibrant yellow branding that reflects the uplifting, creative spirit their products aim to inspire. Yellow is also connected to freshness and clarity, making it an ideal accent color for brands marketing eco-friendly or cleaning products.

article thumbnail

Google adds search themes to Performance Max

Search Engine Land

Google provided five examples of where it makes sense for advertisers to use search themes: Your landing page doesn’t have complete details or the latest updates about the products and services you offer. You’ve just expanded into a new market or launched a new product or service where your campaigns don’t have extensive performance history.

article thumbnail

Why we care about AR and VR: A guide for marketers

Martech

This data overlay can range from simple elements such as the lines displayed in a car’s rear-view camera while reversing to more complex product presentations for B2B clients. It has found applications in healthcare, entertainment, automobiles, education, and many other industries (we’ll get into specific cases later).

article thumbnail

Super Bowl Ads Consumers Loved in 2023 & What Marketers Can Learn [New Data]

Hubspot Marketing

consumers to vote on their favorite big-game ads within four major product categories this year. The ad takes inspiration from a popular internet meme from numerous photos of Affleck walking around with Dunkin' products. What products or services does your brand offer than can solve their problem?

article thumbnail

Global search engine AI innovations: What SEOs need to know

Search Engine Land

It also reminds us that Google and Microsoft Bing aren’t the only search engines out there; they aren’t the only search engines developing core search products or new products and features using AI and LLMs as a backbone. Another key product in Baidu’s portfolio is Wenku. Get the newsletter search marketers rely on. Processing.

SEO 93