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Global search engine AI innovations: What SEOs need to know

Search Engine Land

It’s uncertain how much the end-of-May spike was due to SEO articles about Google alternatives. It also reminds us that Google and Microsoft Bing aren’t the only search engines out there; they aren’t the only search engines developing core search products or new products and features using AI and LLMs as a backbone. Processing.

SEO 93
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Google adds search themes to Performance Max

Search Engine Land

Google provided five examples of where it makes sense for advertisers to use search themes: Your landing page doesn’t have complete details or the latest updates about the products and services you offer. You’ve just expanded into a new market or launched a new product or service where your campaigns don’t have extensive performance history.

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8 Tips For Creating a More Effective Case Study – With Examples

Neil Patel

If it’s someone in the automobile industry, then make your case studies about auto parts and accessories manufacturers. This is where you sell your products or services simply by saying which ones you used and how they led to the desired result. Do you know who your ideal customer is ? How did you do it?

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Not all B2B and B2C categorizations are alike

Martech

An SEO tool that costs only a hundred or so dollars a month is a B2B situation that really doesn’t require many people. Not all B2B products are really so expensive or complicated that they require many stakeholders to evaluate and approve over a long period of time. However, to state the obvious, that’s not always the case.

B2C 117
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How to Be a Henry Ford in Content Marketing

Content Marketing Institute

On the first of December, we will celebrate the 105 th anniversary of Henry Ford’s installation of the first moving assembly line for the mass production of automobiles. It was the new business model, not the assembly line, that enabled Henry to change the world and democratize the automobile. Player – content as contributor.

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A Brief History of Content Marketing (And Why It’s Taking Over)

Rock Content

Businesses utilize it to inform, connect with potential customers, nurture client relationships, and sell products. It began as a guide for automobile owners and included basic maps, tire care instructions, and mechanic, hotel, and other travel recommendations. However, content marketing can take various forms.

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How We’re Going to Use X Reality (XR) in Business

Neil Patel

Extended reality opens a world of opportunities to interact with products, services, and brands. Let customers “try out” a product beforehand. Create new designs or products in a virtual world. Everything from brick-and-mortar experiences to SEO will be impacted by X reality. Product Content Management.