Adobe Experience Cloud Blog

NOVEMBER 10, 2017

Blending is taking two products, services, or experiences and merging them into a new creation. As an adjunct professor, I’ve noticed that my students are increasingly attracted to blended products and experiences. Tesla, for example, set a new standard for the automobile by merging technology with sustainability.

Automobile 214

Automobile Transform Thought Leadership Food 214

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

For example, one report from management consulting firm McKinsey showed that for an average automobile purchase there are now as little as 1.6 This is reflective of the challenge for marketing luxury consumer products across the board, where customers are now on multiple channels such as social, web, mobile, and email.

Automobile 134

Automobile Thought Leadership Marketing Automation Platform Finance 134

Adobe Experience Cloud Blog

MAY 5, 2014

Take, for example, an app from automobile manufacturer Kia, which aids prospects in their decision process when buying a car. Content features can include anything from news articles to opening hours of shops, product catalogs, photo albums, video, price lists, location of showrooms, manuals and so on. What Should My App Do?

Automobile 134

Automobile Retail Thought Leadership Manufacturing 134

Adobe Experience Cloud Blog

JANUARY 20, 2015

Engagement marketing is about building relationships —which is much bigger than just selling a product. That requires a strong marketing organization with an understanding of its role in the enterprise, of the consumer, of what about their product or their service is attractive and what that can lead to. Jim Stengel : Absolutely.

CMO 134

CMO Automobile Customer loyalty Marketers 134

Adobe Experience Cloud Blog

JANUARY 10, 2018

One of WebAttract’s clients wanted to show how their target audience, automobile dealerships, could increase their sales. Education, tutorials and product demos. This format works great if you have a freemium version of your product or a technical solution that requires some explanation. How to Keep Your Audience Engaged.

Automobile 134

Automobile Education User-Generated Thought Leadership 134

Content Marketing Institute

AUGUST 27, 2018

While the Content Marketing Institute doesn’t have that Kardashian/soda brand relationship or actor/automobile manufacturer combo, we use influencers to create an e-book to market Content Marketing World. Make sure they’re the right fit – they believe in your product or service – or the disconnect will show in the messaging.

Automobile 100

Automobile Influencer Marketing Thought Leadership Manufacturing 100