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How Color Psychology Plays a Powerful Role in Your Marketing Strategies

Calvyn Lee Blog

The Meaning and Impact of Blue in Branding The color blue promotes a sense of trust, security and reliability. Green Promotes Natural, Organic Vibes The color green evokes a strong association with nature, health and renewal. That is why blue is the color choice for brands that want to convey strength, expertise and professionalism.

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The Best In Automotive Content Marketing

Marketing Insider Group

The content’s diversity in topics result in being a balance between stories of luxury and culture, and stories of Lincoln automobiles, artisans and the brand’s history. Although the article features Lincoln automobiles, it is important to note that the product is not the main subject of the story, but secondary.

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Google adds search themes to Performance Max

Search Engine Land

You are launching a new promotion or sale for the holiday season where you don’t have extensive performance history. car” and “automobile” would be the same audience). You’ve just expanded into a new market or launched a new product or service where your campaigns don’t have extensive performance history. How it works.

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Acura shows us how to use the metaverse and NFTs to sell cars, raise awareness

Martech

Image of base NFT for 2023 Acura Integra promotion. This week Acura opened a virtual showroom on the 3D platform Decentraland to promote the 2023 Acura Integra and raise brand awareness among new customers using a multi-tiered NFT strategy. This is where the multi-tiered NFT promotion comes in. Image: Acura. ” What’s next?

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Take, for instance, the playlists curated by Wells Fargo to promote and familiarize their customers with their financial services.

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How to Design a Mobile Marketing App

Adobe Experience Cloud Blog

Take, for example, an app from automobile manufacturer Kia, which aids prospects in their decision process when buying a car. iBeacons can be used inside the store, to point out a nearby promotion or product when a user is shopping. What Should My App Do? An app is not just a website on a smaller screen. Getting Started.

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No Celebrities Required: How to Create Great Influencer Content

Content Marketing Institute

While the Content Marketing Institute doesn’t have that Kardashian/soda brand relationship or actor/automobile manufacturer combo, we use influencers to create an e-book to market Content Marketing World. However, ultimately the goal is event registration so we also tracked conversions from promotions as well as from any influencers.