Set Up

AUGUST 27, 2024

Many Agencies often focus heavily on B2C tactics to attract Clients. Read more for Agency Growth: Agencies: It's Time to Make Positioning a Priority Ideas for Generating Content When Writer's Block Strikes B2B and B2C, but this time, it’s Personal How is the B2B Industry Transforming? Contact us today for a personalized consultation.

B2C 59

B2C Transform Marketing Strategy Content Marketing 59

Aspiration Marketing

JULY 9, 2024

Podcasts are everywhere! True crime, self-help, even underwater basket weaving (seriously). But with so much content, how can your podcast stand out? This blog tackles the challenge of niche selection, helping you craft a podcast that resonates with listeners and propels your brand forward.

B2C 264

B2C Branding Content Marketing Marketers 264

Hubspot Marketing

NOVEMBER 19, 2024

How To Do B2B Market Research B2B Market Research vs. B2C Market Research Benefits of B2B Market Research B2B Market Research Methods Conducting My Own B2B Market Research Market research uncovers important information like: How companies view their industry and the marketplace for your products. B2C transactions typically happen quicker.

Market Research 119

Market Research B2C Marketers Marketing 119

Hubspot Marketing

NOVEMBER 21, 2024

Benefits of B2B Video Marketing B2B vs. B2C Video Marketing Building a B2B Video Marketing Strategy That Delivers Results B2B videos aren't just ‘nice to have’ anymore. B2B vs. B2C Video Marketing While both B2B and B2C video marketing are powerful tools, ‌they’re each geared toward meeting different audience needs and marketing goals.

Video Marketing 128

Video Marketing Marketing Strategy Transform B2C 128

Martech

NOVEMBER 12, 2024

Some were B2C, many were B2B. The fact that 57% of the B2B leaders interviewed had no serious business strategy document to point to is, in many ways, the heart of the problem, particularly when contrasted to 98% of B2C. B2C has the training, understanding and rigor to control all four Ps (product, pricing, placement and publicity).

Marketing Strategy 122

Marketing Strategy B2C Finance Analytics 122

Hubspot Marketing

OCTOBER 29, 2024

However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Buying Cycle For starters, the B2B ecommerce buying cycle is much longer than B2C. Where sales volume might be the goal in B2C ecommerce, order value is prioritized in B2B ecommerce sales.

eCommerce 127

eCommerce B2C Manufacturing Retail 127

Hubspot Marketing

OCTOBER 11, 2024

Why B2B2C Marketing Works How B2B2C Marketing Works 3 Effective B2B2C Marketing Strategies Importantly, B2B2C marketing is distinct from B2B or B2C marketing, in which businesses sell exclusively to other businesses or directly to consumers. Table of Contents What is B2B2C marketing?

Manufacturing 129

Manufacturing B2C eCommerce Marketers 129

Martech

DECEMBER 5, 2024

Join The 40% Shift: How AI is Radically Reshaping Marketing Budgets for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B). In fact, its estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated – if it hasnt already.

B2C 112

B2C Traditional Marketing Marketers Marketing 112

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? By effectively incorporating a CDP into the martech stack, a large B2C company can create a more personalized and engaging customer experience.

Customer 115

Customer B2C CMO Customer Journey 115

Content Marketing Institute

SEPTEMBER 25, 2024

B2C Content Marketer of the Year Jim Bentubo led a team to tell a new corporate blog story at Ally Financial — Conversationally. The data-driven content hub drew 4 million page views in one year and delivers big to the bottom line.

B2C 123

B2C Content Marketing Marketers Marketing 123

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. However, if you decided to go B2C with your lemonade enterprise, you wouldn’t sell directly to people on the street, let alone have a stand.

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Aspiration Marketing

OCTOBER 10, 2023

Whether your company is doing Social Media for B2B or B2C, video content is here to stay and only growing larger. Engaging video content is crucial in most social media marketing campaigns today.

Content Marketing 288

Content Marketing B2C Social Media Marketing Marketers 288

Buffer Marketing

FEBRUARY 12, 2025

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

B2C 90

B2C Social Media Marketing User-Generated Entertainment 90

Vertical Response

NOVEMBER 10, 2024

B2C typically engages with customers more frequently than B2B, which often requires a more measured approach due to different frequencies that vary depending on customer relationships. Feedback from unsubscribers provides insights into why they opted out, helping refine future email strategies.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Martech

SEPTEMBER 12, 2024

Although these announcements shine a light on Oracle’s support for B2B marketing teams, Pinkerton didn’t want to overlook B2C. “We still have a B2C business that we’re committed to. Don’t forget the consumer. Responsys is our leading product; Unity is very popular there.

Transform 115

Transform B2C Manufacturing Finance 115

Martech

MARCH 17, 2025

Dig deeper: How B2B and B2C brands adopt genAI same tech, different strategies Engaged traffic is good, but conversions are better Adobe found that traffic from generative AI sources is 9% less likely to convert than traffic from other sources.

Retail 91

Retail B2C User-Generated Food 91

Martech

AUGUST 26, 2024

More and better automation of B2B processes As we watch Scott Brinker’s annual roundup of martech tools grow to — this year — 14,106 items, B2B is neck and neck with B2C in building tech stacks a mile high. Video is, as it should be, everywhere in B2B. It’s hard to keep up!

eCommerce 135

eCommerce Direct Mail B2C Marketers 135

Martech

JANUARY 6, 2025

FAQs still appear frequently on both B2C and B2B websites. Be sure to include the appropriate instructions or classifications, such as confidential or for internal use only, and also allow time for training your designated spokespeople, front-line managers and support staff regarding approved talking points and FAQs.

B2C 130

B2C Communications Marketers Marketing 130

Martech

DECEMBER 4, 2024

It’s clear, of course, that B2B influencers fulfill a different role than B2C influencers. That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told us : “They’re going to trust hearing from that guy, versus the Demandbase brand.”

B2C 120

B2C CMO Entertainment Influencer Marketing 120

Martech

FEBRUARY 26, 2025

Dig deeper: 5 ways B2B differs from B2C and 3 ways they align Final thoughts B2B buyers are navigating the same challenges you are. Action step Challenge yourself to break away from traditional B2B content formats. Look at how consumer brands engage their audiences and find ways to bring that creativity into B2B.

Whitepaper 113

Whitepaper Thought Leadership B2C Energy 113

The LeadG2 Blog

SEPTEMBER 24, 2024

The B2B sales cycle is widely known for being lengthy and intricate, in stark contrast to B2C transactions that are typically more straightforward and swifter, often involving fewer decision-makers and a quicker decision process.

B2C 100

B2C Content Marketing Marketers Marketing 100

Litmus

AUGUST 14, 2024

Rarely would a single email drive a strong ROI in isolation (yes, even in B2C!). The same is true in B2C. Source: The State of Email Report Why is that? Email marketing is more than a channel. It’s a relationship builder. But it’s the result of a combination of factors that allow you to strengthen that relationship over time.

B2C 98

B2C Finance Fashion Customer Journey 98

Hubspot Marketing

FEBRUARY 10, 2025

How is it different from B2C influencer marketing? So, of course, thats where the most significant differences between B2B influencer marketing and B2C lie. B2C influencer marketing, on the other hand, is more light-hearted and casual. In marketing, everything is guided by your audience. What you do, say, etc.,

Influencer Marketing 114

Influencer Marketing Branding B2C Marketers 114

Aspiration Marketing

OCTOBER 18, 2022

Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce. More importantly, the average B2B customer has also transformed. Easy, straightforward omnichannel experiences are becoming an increasingly vital part of selling your product to appease these new buyers.

eCommerce 246

eCommerce Gen Z Transform Millennials 246

Martech

NOVEMBER 20, 2024

For example, if a B2C company suddenly needs to focus more on customer retention rather than acquisition, it may find itself overstaffed with acquisition specialists. High costs and inflexibility : Employing narrowly focused specialists can be costly and inefficient, especially if business needs change.

Customer 127

Customer Transform Customer loyalty Marketers 127

Martech

NOVEMBER 27, 2024

AI startups are currently getting one-third of all investment dollars, with B2B startups getting $10 for every $1 invested in B2C applications, according to CB Insights. We are only at the beginning of the wave of AI solutions. As a result, we know we will see more AI applications aimed at B2B marketers.

Transform 124

Transform B2C CMO New Technology 124

Aspiration Marketing

FEBRUARY 15, 2023

Before creating a social media campaign, a B2B company or B2C needs to apply the SMART goal-setting method: Develop a plan that is Specific, Measurable, Achievable, Relevant, and Time-bound. One of the first specific decisions to make involves the selection of the social media platforms that will be the primary focus.

Outbound Marketing 245

Outbound Marketing B2C Social Media Marketing Advertisers 245

Backlinko

JANUARY 23, 2025

billion in 2024, showing an 11.1% market share of digital advertising, more than any other advertising format (display, video or audio) ( IAB ) In the US, Google dominates the search advertising market, accounting for 50.5%

B2C 113

B2C Advertising Advertisers Content Marketing 113

Martech

NOVEMBER 8, 2024

Dig deeper: R eddit marketing guide – maximize your spend YouTube ads While it may seem unconventional for DTC or B2C marketers, many B2B companies struggle to leverage YouTube effectively. Review and understand Reddit’s different ad inventory options to ensure your ads appear in the right spaces.

Gen Z 126

Gen Z CRM Millennials B2C 126

Chief Martec

SEPTEMBER 26, 2024

Note: 58% of the respondents were in B2B, 42% in B2C.) These are the applications most frequently replaced: What immediately leaps out is the significant uptick in replacements across the board compared to the past two years. 31% replaced their core marketing automation platform. 22% replaced their CRM. 21% replaced their CDP.

B2C 115

B2C Marketing Automation Platform CRM Product 115

Martech

JULY 25, 2024

Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. This collaboration combines Meltwater’s social listening with Blackbird.AI’s narrative intelligence, allowing clients to proactively address reputational threats and make data-driven decisions.

B2C 112

B2C Energy User-Generated Retail 112

Marketing Insider Group

OCTOBER 1, 2024

The B2B Versus B2C Dichotomy is Becoming Irrelevant We had a vigorous debate over dinner about whether the B2B/B2C divide was still meaningful. Although there are differences in tactics in B2B versus B2C models, the need to engage buyers with relevant content in their vernacular and in a timely manner is common to both B2B and B2C.

CMO 80

CMO B2C Marketers Marketing 80

Hubspot Marketing

NOVEMBER 26, 2024

Whether you're a B2C or B2B marketer, the sentiment stands — personifying your brand as the “cool kid” works for some brands, but what works better for most is simply being helpful, curious, and encouraging. I don‘t want to talk down to people and say, ’Oh, you don‘t know this musician?’ I‘d rather be like, ’You gotta check this out.'

Fashion 107

Fashion B2C Marketers Marketing 107

Aspiration Marketing

JULY 9, 2024

Podcasts are everywhere! True crime, self-help, even underwater basket weaving (seriously). But with so much content, how can your podcast stand out? This blog tackles the challenge of niche selection, helping you craft a podcast that resonates with listeners and propels your brand forward.

B2C 130

B2C Branding Content Marketing Marketers 130

Martech

DECEMBER 12, 2024

Case in point, I spoke with Ricky Ray Butler , founder of Revmatics, an AI-powered ABM platform for optimizing B2C conversions. Given Butlers extensive experience in media and AI, his decision to create this product piqued my interest.

Transform 112

Transform User-Generated B2C Management 112

Martech

FEBRUARY 7, 2025

I’ve worked in non-profit, publicly traded corporate, B2B and B2C contexts and small private agencies before moving into martech management. Looking back, it has been great so far. My career has taken me to companies in higher education, B2B SaaS and hospitality.

Non-Profit 106

Non-Profit B2C Education Management 106

The CMO Survey

APRIL 24, 2024

with B2B companies growing faster (at 19.1%) than B2C companies (at 11.5%). Companies operating in service markets are growing at nearly twice the rate (at 16.7%) compared to product markets at 9.4%. Focusing on their own companies, average revenues are growing faster than markets at 16.4%

New Technology 289

New Technology CMO B2C Marketers 289