Trade Press Services Newsletter

OCTOBER 3, 2024

They expect more from their B2B buying experience and seek the same level of ease, accessibility, and convenience they are used to in B2C interactions. Despite younger generations being the subject of numerous jokes and not-so-flattering stereotypes, the fact remains that they increasingly represent the majority of B2B buyers.

Gen Z 318

Gen Z Millennials B2C Communications 318

Content Marketing Institute

SEPTEMBER 25, 2024

B2C Content Marketer of the Year Jim Bentubo led a team to tell a new corporate blog story at Ally Financial — Conversationally. The data-driven content hub drew 4 million page views in one year and delivers big to the bottom line.

B2C 97

B2C Content Marketing Marketers Marketing 97

Aspiration Marketing

OCTOBER 10, 2023

Whether your company is doing Social Media for B2B or B2C, video content is here to stay and only growing larger. Engaging video content is crucial in most social media marketing campaigns today.

Content Marketing 240

Content Marketing B2C Social Media Marketing Marketers 240

Aspiration Marketing

OCTOBER 18, 2022

Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce. More importantly, the average B2B customer has also transformed. Easy, straightforward omnichannel experiences are becoming an increasingly vital part of selling your product to appease these new buyers.

eCommerce 222

eCommerce Gen Z Transform Millennials 222

Aspiration Marketing

JULY 9, 2024

Podcasts are everywhere! True crime, self-help, even underwater basket weaving (seriously). But with so much content, how can your podcast stand out? This blog tackles the challenge of niche selection, helping you craft a podcast that resonates with listeners and propels your brand forward.

B2C 130

B2C Branding Content Marketing Marketing 130

Aspiration Marketing

FEBRUARY 15, 2023

Before creating a social media campaign, a B2B company or B2C needs to apply the SMART goal-setting method: Develop a plan that is Specific, Measurable, Achievable, Relevant, and Time-bound. One of the first specific decisions to make involves the selection of the social media platforms that will be the primary focus.

Outbound Marketing 192

Outbound Marketing B2C Social Media Marketing Advertising 192

The CMO Survey

APRIL 24, 2024

with B2B companies growing faster (at 19.1%) than B2C companies (at 11.5%). Companies operating in service markets are growing at nearly twice the rate (at 16.7%) compared to product markets at 9.4%. Focusing on their own companies, average revenues are growing faster than markets at 16.4%

New Technology 289

New Technology CMO B2C Marketers 289

Hubspot Marketing

NOVEMBER 19, 2024

How To Do B2B Market Research B2B Market Research vs. B2C Market Research Benefits of B2B Market Research B2B Market Research Methods Conducting My Own B2B Market Research Market research uncovers important information like: How companies view their industry and the marketplace for your products. B2C transactions typically happen quicker.

Market Research 122

Market Research B2C Marketers Marketing 122

Martech

DECEMBER 5, 2024

Join The 40% Shift: How AI is Radically Reshaping Marketing Budgets for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B). In fact, its estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated – if it hasnt already.

B2C 119

B2C Traditional Marketing Marketers Marketing 119

Martech

OCTOBER 16, 2023

By sector, B2C Services companies report the highest rate of optimism, with 72% reporting feeling more optimistic. It was followed by B2B product marketers at 67.1%, B2B services at 66% and B2C products at 64.5%. and 7.9%, respectively), B2C services companies (10.6% and 7.9%, respectively), B2C services companies (10.6%

B2C 130

B2C CMO Marketers Marketing 130

Hubspot Marketing

NOVEMBER 5, 2024

Settle in as we go over the differences between B2B CRO and B2C CRO, and I’ll share some of his tips to help you plan a winning conversion strategy. B2B CRO vs. B2C CRO B2B Conversion Rate Optimization Strategies What is B2B conversion rate optimization? B2B CRO vs. B2C CRO Let’s face it: Conversion rates vary across markets.

B2C 111

B2C Millennials Customer Journey User-Generated 111

Martech

NOVEMBER 12, 2024

Some were B2C, many were B2B. The fact that 57% of the B2B leaders interviewed had no serious business strategy document to point to is, in many ways, the heart of the problem, particularly when contrasted to 98% of B2C. B2C has the training, understanding and rigor to control all four Ps (product, pricing, placement and publicity).

Marketing Strategy 127

Marketing Strategy B2C Finance Analytics 127

Calvyn Lee Blog

FEBRUARY 6, 2024

Spammers / Mass B2C Emailers These new regulations directly target careless mass emailing. B2B Cold Emailers Reaching out to highly targeted, receptive audiences, B2B cold emailers will be less exposed than mass emailers. However, maintaining deliverability will require meticulous list vetting and excellent sender reputations.

Email Marketing 246

Email Marketing B2C Marketers Marketing 246

Hubspot Marketing

NOVEMBER 21, 2024

Benefits of B2B Video Marketing B2B vs. B2C Video Marketing Building a B2B Video Marketing Strategy That Delivers Results B2B videos aren't just ‘nice to have’ anymore. B2B vs. B2C Video Marketing While both B2B and B2C video marketing are powerful tools, ‌they’re each geared toward meeting different audience needs and marketing goals.

Video Marketing 119

Video Marketing Marketing Strategy Transform B2C 119

Hubspot Marketing

OCTOBER 29, 2024

However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Buying Cycle For starters, the B2B ecommerce buying cycle is much longer than B2C. Where sales volume might be the goal in B2C ecommerce, order value is prioritized in B2B ecommerce sales.

eCommerce 119

eCommerce B2C Manufacturing Retail 119

Martech

JANUARY 23, 2024

B2C budgets. Global B2C marketing organizations spent 18% of their marketing budget on martech last year. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Annual growth is projected to climb to a steady 13.3% over the coming years.

B2C 124

B2C Analytics Management Customer 124

Hubspot Marketing

JUNE 19, 2023

The majority tracked analytics for B2C websites, while the rest tracked for B2B sites. First, are you evaluating a B2B, B2C, or hybrid company? B2C companies target direct consumers. of B2C sites get between 40,001-100K unique monthly visitors, only 16.7% of B2C sites do. While 22.5% However, 16.7% 10,001-40K 24.2%

B2C 145

B2C Analytics User-Generated SEO 145

Hubspot Marketing

OCTOBER 11, 2024

Why B2B2C Marketing Works How B2B2C Marketing Works 3 Effective B2B2C Marketing Strategies Importantly, B2B2C marketing is distinct from B2B or B2C marketing, in which businesses sell exclusively to other businesses or directly to consumers. Table of Contents What is B2B2C marketing?

Manufacturing 129

Manufacturing B2C eCommerce Marketers 129

Martech

NOVEMBER 6, 2023

But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. A great customer experience matters for B2B, just as in B2C. Who are B2B customers?

Customer 139

Customer B2C Transform Customer Journey 139

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Social media lead gen for B2C businesses Lead generation is often synonymous with the B2B sector in modern marketing, but big-ticket items in the B2C space use similar tactics to B2B.

Social Media Marketing 132

Social Media Marketing B2C Whitepaper Marketers 132

The CMO Survey

NOVEMBER 12, 2024

B2B Services companies grew the most (7.6%), followed by B2C Product companies (5.3%). Marketing organizations grew headcount by 5.3% in Fall 2024, rebounding from an earlier dip of 3.9% growth in Spring 2024.

CMO 173

CMO Finance B2C Marketers 173

Content Marketing Institute

AUGUST 14, 2024

Explore the seven archetypes with inspiring B2C and B2B examples before you launch the next content marketing initiative. Sequels, prequels, and reboots abound. Storytelling around recognizable themes has built-in resonance.

B2C 125

B2C Content Marketing Marketing Marketers 125

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? By effectively incorporating a CDP into the martech stack, a large B2C company can create a more personalized and engaging customer experience.

Customer 116

Customer B2C CMO Customer Journey 116

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 120

eCommerce Gen Z B2C Shoppers 120

Content Marketing Institute

OCTOBER 16, 2024

Find out how — and why its content leader Mo Sherifdeen made the B2C Content Marketer of the Year finalist list. Travel Oregon’s inclusive, one-team content and marketing approach inspires visitors, uplifts communities, and drives revenue.

B2C 119

B2C Content Marketing Marketing Marketers 119

Martech

JUNE 4, 2024

In 2023, 57% of B2C martech leaders said they planned to deploy generative AI within 24 months. B2C and D2C are more exposed. ” There’s also a sense out there that these technologies are not being used in B2C just because they’re “cool.” Seventeen percent said they already had.

B2C 116

B2C Education Branding Product 116

Martech

DECEMBER 4, 2024

It’s clear, of course, that B2B influencers fulfill a different role than B2C influencers. That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told us : “They’re going to trust hearing from that guy, versus the Demandbase brand.”

B2C 125

B2C CMO Entertainment Influencer Marketing 125

Martech

OCTOBER 12, 2023

It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering and tighter budgets than their B2C counterparts.

B2C 133

B2C Marketers Marketing Performance Marketing 133

Martech

SEPTEMBER 12, 2024

Although these announcements shine a light on Oracle’s support for B2B marketing teams, Pinkerton didn’t want to overlook B2C. “We still have a B2C business that we’re committed to. Don’t forget the consumer. Responsys is our leading product; Unity is very popular there.

Transform 122

Transform B2C Manufacturing Finance 122

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. However, if you decided to go B2C with your lemonade enterprise, you wouldn’t sell directly to people on the street, let alone have a stand.

Manufacturing 121

Manufacturing B2C Non-Profit eCommerce 121

Martech

MAY 16, 2024

‘Customer experience is only relevant for B2C companies’ While B2C companies may have more direct interactions with individual customers, B2B companies must prioritize CX. Don’t forget that many expectations for B2B interactions are rooted in personal B2C experiences.

Customer 135

Customer B2C Transform Customer loyalty 135

Martech

APRIL 12, 2024

Real-Time CDP is available in B2C, B2B and hybrid editions so that organizations can create unified profiles for consumers and/or accounts and personalize in real-time across all channels. Twilio Segment Twilio Segment serves both B2B and B2C organizations.

Customer 124

Customer B2C Transform Retail 124

Martech

NOVEMBER 27, 2024

AI startups are currently getting one-third of all investment dollars, with B2B startups getting $10 for every $1 invested in B2C applications, according to CB Insights. We are only at the beginning of the wave of AI solutions. As a result, we know we will see more AI applications aimed at B2B marketers.

Transform 129

Transform B2C CMO New Technology 129

Martech

DECEMBER 19, 2023

If you have friends who work in B2C marketing, you probably know the feeling. “Oh, They draw heavily on research from The B2B Institute at LinkIn to make the case that B2B buyers rely on emotions just as much as their B2C counterparts. For years, the B2B marketing playbook was pretty boring and even a bit annoying.

Transform 134

Transform B2C Whitepaper Marketers 134

Martech

AUGUST 26, 2024

More and better automation of B2B processes As we watch Scott Brinker’s annual roundup of martech tools grow to — this year — 14,106 items, B2B is neck and neck with B2C in building tech stacks a mile high. Video is, as it should be, everywhere in B2B. It’s hard to keep up!

eCommerce 137

eCommerce Direct Mail B2C Marketers 137

Martech

JUNE 18, 2024

No fewer than 89% of B2B and B2C directors and above believe that ethical use of AI can deliver a competitive business advantage. That’s the takeaway from the new “State of Personalization 2024” report from Twilio Segment.

B2C 124

B2C Customer Branding Customer Journey 124

Martech

JUNE 25, 2024

B2B companies prefer CRM and MAP, whereas B2C companies favor CDP or CDW as the center platform. In B2C, we need a little data about a lot of people. This does not mean that B2C companies do not need a CRM. The company business model defines the preferences for one of these tools.

B2C 110

B2C CRM Product Marketing Management 110