Marketing Insider Group

JUNE 2, 2010

Manufacturers have parts suppliers and wholesalers and retailers that sit on either side of their supply chain. Are yoy selling to hammock manufacturers, then sales may say you need content on hammocks.com. Aside from the obvious issues in mistakes #1 and #2, our customers’ ecosystems our larger than our targets.

Content Marketing 91

Content Marketing Manufacturing Inbound Marketing Telemarketing 91

Marketing Insider Group

SEPTEMBER 30, 2010

Keith Denton which made reference to an old joke about “marketing thinking up a product then throwing it over the wall to engineering who in turn would come up with a design and toss it over the organizational wall to manufacturing. Funny, but too often times true.

Marketers 96

Marketers Marketing Manufacturing Telemarketing 96

Marketing Insider Group

NOVEMBER 16, 2019

Demonstrating a commitment to sustainable sourcing, low-impact manufacturing, and producing recyclable products is a key part of the culture of many organizations. The role of the CMO is changing, and it’s no longer all about advertising and brand management. But being authentic is absolutely key here. Source: [link].

Customer 111

Customer CMO Customer Journey Marketers 111

Marketing Insider Group

OCTOBER 16, 2021

Demonstrating a commitment to sustainable sourcing, low-impact manufacturing, and producing recyclable products is a key part of the culture of many organizations. The role of the CMO is changing, and it’s no longer all about advertising and brand management. But being authentic is absolutely key here.

Customer 81

Customer CMO Non-Profit Customer Journey 81