B2C Brand Management Traditional Marketing 
Hubspot Marketing
DECEMBER 27, 2024
Since marketing Malrt is such a new phenomenon, Sokratov, brand manager for Jeppsons Malrt, feels a lot of freedom to be funny, to be outlandish, to be experimental. (In In fact, one of the people she looks to for inspiration is previous marketing master Greg Fass of Liquid Death.) Those are the real results.
Marketing Insider Group
JUNE 2, 2010
Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques. Sounds easy right?
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Marketing Insider Group
SEPTEMBER 15, 2010
Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. People do not “like&# brands on Facebook because they want to be marketed to. It can include 140 character tweets, photos, brief product updates or FAQs.
Marketing Insider Group
DECEMBER 16, 2010
To me it partly reiterates what I’ve been saying here in this blog and in my speaking opportunities: Go digital or go home But we must find a way to integrate digital and traditional marketing And we should use our best talent to drive change in our organizations What else can we learn?
Marketing Insider Group
DECEMBER 16, 2010
To me it partly reiterates what I’ve been saying here in this blog and in my speaking opportunities: Go digital or go home But we must find a way to integrate digital and traditional marketing And we should use our best talent to drive change in our organizations What else can we learn?
Marketing Insider Group
MAY 10, 2010
I can see the impact of social media in B2B companies today – bringing customers to the center of everything we do – and marketers are leading this movement. Traditional marketers, who in the past may have shunned inbound techniques, are using words like “clicks,&# “mentions&# , “keywords&# , even “SEO&#.
Marketing Insider Group
MAY 10, 2010
I can see the impact of social media in B2B companies today – bringing customers to the center of everything we do – and marketers are leading this movement. Traditional marketers, who in the past may have shunned inbound techniques, are using words like “clicks,&# “mentions&# , “keywords&# , even “SEO&#.
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