Marketing Insider Group

AUGUST 11, 2011

I think the role of Marketing is to transform our companies into a customer-driven enterprise. In classic B2C companies marketing owns the P&L for the brands they manage. The coveted position in those companies is the brand manager who essentially acts as the CEO of that brand’s business.

Transform 104

Transform Outbound Marketing Copywriting B2C 104

Marketing Insider Group

DECEMBER 7, 2010

David starts with this great point: The internet has upended how consumers engage with brands. It is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures. Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice.

Telemarketing 96

Telemarketing Inbound Marketing Transform Customer loyalty 96

Marketing Insider Group

DECEMBER 1, 2010

I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. I’d like to hear your comments on 2 things I think B2B marketers struggle with: Acting like a B2C marketer, and not investing in relationships with their top accounts (80/20 rule type accounts).

Transform 92

Transform Whitepaper Telemarketing B2C 92

Customers.ai

DECEMBER 4, 2024

Large ecommerce brands managing complex data and multiple customer touchpoints. The segmentation capabilities have completely transformed our lead targeting,” notes a user. B2B-focused, not ideal for B2C.” It’s designed for enterprise-level personalization. Who is it perfect for? Average rating: 4.3/5 Sprout Social 4.6/5

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Marketing Insider Group

JANUARY 6, 2020

Asia’s largest B2B marketing conference focuses on localized strategies for Asian markets, sales and marketing alignment, marketing leadership, brand transformation, analytics, customer experience, demand generation, content marketing, martech, and more. Brand Manage Camp. September 15 – 16, Las Vegas, NV.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Marketing Insider Group

MAY 10, 2010

Stop dismissing social media as “hype&# – Accept the power of social media to transform the way we reach customers – not just in marketing – but also in sales, customer service, and beyond. Define your Social Strategy - There are 3 simple steps: Listen, Respond, Engage across marketing, sales and support.

Inbound Marketing 77

Inbound Marketing Telemarketing Transform Customer loyalty 77

Marketing Insider Group

MAY 10, 2010

Stop dismissing social media as “hype&# – Accept the power of social media to transform the way we reach customers – not just in marketing – but also in sales, customer service, and beyond. Define your Social Strategy - There are 3 simple steps: Listen, Respond, Engage across marketing, sales and support.

Inbound Marketing 77

Inbound Marketing Telemarketing Transform Customer loyalty 77