Marketing Insider Group

JUNE 24, 2010

Understand the regional differences and adoption of mobile technologies if you are a global brand. Identify what activities your prospects engage in with their mobile devices. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 88

Telemarketing Customer loyalty Entertainment User-Generated 88

Marketing Insider Group

JULY 13, 2010

As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities. The study included 5-waves with over 3,000 professionals on Toolbox.com.

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role?

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 The penetration of Internet users in India is only 5%.

Telemarketing 75

Telemarketing Customer loyalty User-Generated Inbound Marketing 75

Marketing Insider Group

NOVEMBER 18, 2010

The brand is back, baby! We will remember that results improve when we balance awareness activity on top of effective consideration techniques and pay-for-performance demand generation. Colleagues and managers will start to treat their fellow employees with a little more respect as the economy turns around.

Inbound Marketing 102

Inbound Marketing Customer loyalty Telemarketing Marketers 102

Marketing Insider Group

NOVEMBER 4, 2010

Landing page segmentation means giving users simple choices that let them put themselves into a bucket. Objective : The objective of the new campaign was to target hospital purchasing decision makers so as to generate qualified leads. With segmentation you ask “who are you” and “what are you looking for?”

Telemarketing 80

Telemarketing Customer loyalty Inbound Marketing User-Generated 80

Marketing Insider Group

NOVEMBER 4, 2010

Landing page segmentation means giving users simple choices that let them put themselves into a bucket. Objective : The objective of the new campaign was to target hospital purchasing decision makers so as to generate qualified leads. With segmentation you ask “who are you” and “what are you looking for?”

Telemarketing 80

Telemarketing Customer loyalty Inbound Marketing User-Generated 80

Marketing Insider Group

JULY 21, 2010

Source: The Google/TechTarget Behavioral Research Project: Phase 2) Results Brand and solution searches are highest in both the consideration and the decision phase of the buying process. Almost 50% of the users in this study withheld accurate contact details. Share your thoughts, post a comment.

Telemarketing 72

Telemarketing Inbound Marketing Customer loyalty B2C 72

Marketing Insider Group

JULY 8, 2010

Users first download the free Stickybits app, then scan a barcode and attach content. Share: Read more from Strategy B2B Marketing , B2C Marketing , marketing , Marketing Innovation , Strategy Click here to cancel reply. Stickybits lets anyone scan any product barcode and append their own music, text, photos or video content.

Energy 74

Energy Telemarketing Shipping B2C 74

Marketing Insider Group

NOVEMBER 16, 2019

They’ll also use the official information supplied on the brand website. Over 80% of smartphone users research information on their phones before making a purchase in-store, and the vast majority of consumers read online reviews before making a purchase either online or offline. And this understanding will be driven by data.

Customer 111

Customer CMO Marketers Marketing 111

Marketing Insider Group

SEPTEMBER 30, 2010

Sometimes simple things like user-based navigation, transparent pricing and a comparison against your competition can go a long way in helping prospects gain the insights they need to pick up the phone and speak with a sales rep. After all marketing is as effective as the sales can be generated. Websites are store fronts.

Marketers 96

Marketers Marketing Manufacturing Telemarketing 96

Marketing Insider Group

JULY 8, 2010

Users first download the free Stickybits app, then scan a barcode and attach content. Share: Read more from Strategy B2B Marketing , B2C Marketing , marketing , Marketing Innovation , Strategy Click here to cancel reply. Stickybits lets anyone scan any product barcode and append their own music, text, photos or video content.

Energy 64

Energy Telemarketing Shipping B2C 64

Marketing Insider Group

OCTOBER 16, 2021

They’ll also use the official information supplied on the brand website. Over 80% of smartphone users research information on their phones before making a purchase in-store, and the vast majority of consumers read online reviews before making a purchase either online or offline. And this understanding will be driven by data.

Customer 81

Customer CMO Non-Profit Customer Journey 81

Marketing Insider Group

JUNE 4, 2010

The user guides and help for a company’s products can do a lot to build trust and goodwill (or undermine them, if not done well). Your link mentions that users who are looking for help do not come to your website looking for a brand experience. Best, Michael Larry Kunz Jun 4 2010 This is great, Michael.

PR 81

PR Marketing Mix Telemarketing Inbound Marketing 81