B2C Brand Management Video Marketing 
Martech
JANUARY 20, 2025
For this prompt, try selecting the brand manager persona. There are many possibilities, depending on the human users industry and main objectives: Before we start, you are a brand manager for a national restaurant chain. How will you use story-driven marketing in a multichannel digital campaign that includes social media?
Search Engine Land
JUNE 14, 2024
This article explores how brands are leveraging video to stand out in a crowded market. We’ll look at why video is so effective, examine case studies of successful video marketing strategies and discuss the various forms video content can take.
Sprout Social
JUNE 20, 2023
Figuring out how to build a brand is a must-do for modern marketers. This applies to B2B and B2C brands alike. A distinct brand identity determines whether you stand out from the crowd. Consider that branding impacts just about every corner of your business. Looking for more insight into brand management?
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