Hubspot Marketing

FEBRUARY 10, 2025

When you hear the word influencer, its not uncommon to think beauty bloggers and Instagram models, but the professional space is also ripe with impactful voices that can help B2B brands build brand awareness, boost engagement, earn trust, and ultimately close more business. How is it different from B2C influencer marketing?

Influencer Marketing 114

Influencer Marketing Branding B2C Marketing 114

Hubspot Marketing

APRIL 7, 2025

Well dive into that along with key differences among various segments, like B2B vs. B2C brands, company sizes, and industry. B2B vs. B2C When looking at how marketers reported ROI on Instagram and Facebook, there wasnt more than a 5% difference between B2B and B2C businesses.

Social Media Marketing 98

Social Media Marketing B2C Non-Profit Influencer Marketing 98

Martech

DECEMBER 27, 2024

CX alignment to build trust and brand recognition Customer experience means engagement. Optimizing these engagements means strengthening all areas of the journey from branding to purchasing and post-purchase loyalty opportunities. In the coming year, marketers will look to boost CX to achieve all of the above.

Customer 115

Customer Branding Customer Acquisition Customer Journey 115

Martech

NOVEMBER 5, 2024

That’s why in addition to caller ID, some mobile marketing platforms are offering branded calls. Branded calls. Branded call services allow rich content to be displayed on mobile screens during incoming phone calls. Branded calls globally are expected to grow from 1.5 More trust. And 61% want to see the logo. Processing.

Customer 117

Customer Branding Communications Marketing 117

Martech

JANUARY 28, 2025

While many B2C and D2C brands have eagerly shifted budgets to capitalize on this opportunity, CTV for B2B remains a stricter challenge but one more advertisers are ready to tackle. CTV is best for building brand awareness. Two recent developments make this easier for B2B brands. Processing.

Branding 113

Branding B2C Advertisers Advertising 113

Hubspot Marketing

NOVEMBER 19, 2024

How To Do B2B Market Research B2B Market Research vs. B2C Market Research Benefits of B2B Market Research B2B Market Research Methods Conducting My Own B2B Market Research Market research uncovers important information like: How companies view their industry and the marketplace for your products. B2C transactions typically happen quicker.

Market Research 121

Market Research B2C Marketing Marketers 121

Martech

OCTOBER 29, 2024

This last part is making it hard for brands to be heard during the critical holiday shopping season. This year, many national brands anticipated this and diverted some of their budgets away from competitive swing states, according to CTV and programmatic adtech company Keynes Digital. Politics drive up CPMs. over last year. Processing.

Branding 119

Branding Advertisers Advertising Price 119

Martech

OCTOBER 31, 2024

Brands suffering from a trust deficit might be wary of adding new tools to customer experience. Sixty percent of customers said because of advances in AI, brands need to improve trustworthiness, according to a new Salesforce survey, “State of the AI Connected Customer.” ” The trust gap. .” Why we care.

Gen Z 119

Gen Z Branding Millennials Retail 119

Set Up

AUGUST 27, 2024

Many Agencies often focus heavily on B2C tactics to attract Clients. For the past decade, we’ve successfully matched over 1,200 Brands with Agencies, ensuring strategic fit and mutual success. My approach is straightforward: understand your value, align with the clients who need it most, and establish lasting partnerships.

B2C 59

B2C Transform Marketing Strategy Content Marketing 59

Hubspot Marketing

OCTOBER 11, 2024

Why B2B2C Marketing Works How B2B2C Marketing Works 3 Effective B2B2C Marketing Strategies Importantly, B2B2C marketing is distinct from B2B or B2C marketing, in which businesses sell exclusively to other businesses or directly to consumers. Table of Contents What is B2B2C marketing?

Manufacturing 131

Manufacturing B2C eCommerce Marketing 131

Hubspot Marketing

OCTOBER 29, 2024

However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Buying Cycle For starters, the B2B ecommerce buying cycle is much longer than B2C. Where sales volume might be the goal in B2C ecommerce, order value is prioritized in B2B ecommerce sales.

eCommerce 128

eCommerce B2C Manufacturing Retail 128

Martech

DECEMBER 27, 2024

Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. Dig deeper: How AI can revolutionize creative impact measurement But the Brand Report simplifies things dramatically. The Brand Report solves a major pain point for brand advertisers.

Advertising 112

Advertising Advertisers Key Performance Indicator Branding 112

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 87

Gen Z Branding Retail Education 87

Martech

APRIL 8, 2025

Businesses need to decrease customer effort if they want to improve the perception of their brand, and better search and AI experiences can help, according to a new report. The report found customer effort is a significant determinant of brand perception and loyalty. Email: Business email address Sign me up! Processing. Source: Coveo.

Customer 110

Customer B2C Customer Journey Communications 110

Martech

AUGUST 30, 2024

Fashion and beauty brands are often early tech adopters. And there are so many competitive brands that any innovation could give one an edge, especially as the busy holiday season approaches. Kitsch has a Facebook community of approximately 45,000 brand enthusiasts. Brand guidelines are incredibly important. Processing.

Branding 109

Branding Fashion Retail User-Generated 109

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. However, if you decided to go B2C with your lemonade enterprise, you wouldn’t sell directly to people on the street, let alone have a stand. Take Peloton , for one.)

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? By effectively incorporating a CDP into the martech stack, a large B2C company can create a more personalized and engaging customer experience.

Customer 115

Customer B2C CMO Customer Journey 115

Martech

DECEMBER 9, 2024

Brand awareness and sales trends are important and provide useful KPI numbers, but they reflect the entire campaign. The survey, from Plus Company, gathered information from 350 senior marketing professionals at B2B and B2C organizations in the U.S., This gap in real-time access can seriously impact a brands ability to stay relevant.

B2C 122

B2C New Technology Analytics Communications 122

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

B2C 115

B2C Automobile Marketing Automation Platform Retail 115

Martech

DECEMBER 4, 2024

Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages from B2B brands. That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told us : “They’re going to trust hearing from that guy, versus the Demandbase brand.”

B2C 120

B2C CMO Entertainment Influencer Marketing 120

Vertical Response

NOVEMBER 10, 2024

Under-emailing Risks Under-emailing can lead to lower brand visibility and lost engagement opportunities. This can result in subscribers forgetting about the brand or losing interest over time. Keeping a consistent preferred email frequency helps keep your brand top of mind and ensures consistent engagement.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Martech

AUGUST 26, 2024

Video can be applied across the buying process, from brand storytelling, to customer testimonials, product demos, case studies, customer training and more. Clearly, this campaign took a major investment of time, money and creativity. Video is, as it should be, everywhere in B2B. It’s hard to keep up!

eCommerce 135

eCommerce Direct Mail B2C Marketing 135

Buffer Marketing

FEBRUARY 12, 2025

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

B2C 93

B2C Social Media Marketing User-Generated Entertainment 93

Aspiration Marketing

OCTOBER 10, 2023

Whether your company is doing Social Media for B2B or B2C, video content is here to stay and only growing larger. With YouTube still being the largest video-sharing platform, it's essential to know some best practice tips on how to grow a YouTube channel for your brand organically.

Content Marketing 288

Content Marketing B2C Social Media Marketing Marketing 288

Martech

NOVEMBER 20, 2024

Customers now expect brands to engage with them in ways that feel relevant, immediate and aligned with their needs. A social media manager might post brand updates without knowing that the email team is running a different promotion, resulting in a scattered brand message.

Customer 127

Customer Transform Customer loyalty Marketing 127

Aspiration Marketing

JULY 9, 2024

This blog tackles the challenge of niche selection, helping you craft a podcast that resonates with listeners and propels your brand forward. But with so much content, how can your podcast stand out?

B2C 130

B2C Branding Content Marketing Marketers 130

Martech

FEBRUARY 26, 2025

Show some personality People don’t connect with faceless brands they connect with people. Your brand’s voice, tone and personality matter more than ever. Whether humor, compassion, energy or honesty, showing your brand’s personality makes you more relatable and memorable. How did the update come to life?

Whitepaper 115

Whitepaper Thought Leadership B2C Energy 115

Sprout Social

NOVEMBER 15, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. If a C-suite executive says the wrong thing on social, it could snowball into a brand crisis and cost them their job. Let Salesforce give you hope. She even mentions astrology in her posts.

Branding 81

Branding Communications Thought Leadership PR 81

Litmus

AUGUST 14, 2024

Rarely would a single email drive a strong ROI in isolation (yes, even in B2C!). It all starts with permission Permission is a roundabout way of saying that the subscriber has already seen some value from your content and brand. It could be anything that they find valuable about you and your brand. The same is true in B2C.

B2C 99

B2C Finance Fashion Customer Journey 99

Martech

SEPTEMBER 12, 2024

“Some of our customers are the biggest, gnarliest, industry-leading providers, often of things you’ve never heard of — they’re not big brands, they’re the ones that make the machinery, that deliver the infrastructure.” “We still have a B2C business that we’re committed to.

Transform 115

Transform B2C Manufacturing Finance 115

Hubspot Marketing

NOVEMBER 26, 2024

He's done collabs with brands like Nike, Heineken, Crocs, and the NBA … But it’s not all about advertising. It was a big moment for him — at the time, Nike was one of the biggest brands he’d ever worked with. Plenty of major fashion and beauty brands thrive off making their consumers feel less-than. Relatable, I know).

Fashion 109

Fashion B2C Marketing Marketers 109

Martech

OCTOBER 2, 2024

Despite Betterment’s long-term success and technical accomplishments, it has a real problem with brand awareness. You start as a digital brand going into a legacy category where Fidelity has online presence and brick-and-mortar offices and they’re running ads in a huge media spend,” Rosenblum told MarTech. The problem.

Branding 75

Branding Millennials Finance CMO 75

Martech

MARCH 24, 2025

But how do brands know if the investment is effective? Marketers assess the effectiveness of costly naming rights deals through several key metrics and methodologies: Brand exposure and visibility: Marketers evaluate the amount of exposure the brand receives through signage, media coverage, and event attendance. Processing.

Branding 69

Branding Entertainment Health Advertisers 69

Martech

NOVEMBER 8, 2024

Dig deeper: R eddit marketing guide – maximize your spend YouTube ads While it may seem unconventional for DTC or B2C marketers, many B2B companies struggle to leverage YouTube effectively. For brand consideration, use video view campaigns.

Gen Z 126

Gen Z CRM Millennials B2C 126

Chief Martec

SEPTEMBER 26, 2024

Note: 58% of the respondents were in B2B, 42% in B2C.) Theory #3 : people are switching to brand new challenger products in the category. These are the applications most frequently replaced: What immediately leaps out is the significant uptick in replacements across the board compared to the past two years. 22% replaced their CRM.

B2C 115

B2C Marketing Automation Platform CRM Product 115

Martech

MARCH 17, 2025

Dig deeper: How B2B and B2C brands adopt genAI same tech, different strategies Engaged traffic is good, but conversions are better Adobe found that traffic from generative AI sources is 9% less likely to convert than traffic from other sources.

Retail 92

Retail B2C User-Generated Food 92

Martech

JULY 25, 2024

Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Their AI personalizes content based on brand guidelines and audience data, aiming to improve customer experiences and conversions.

B2C 112

B2C Energy User-Generated Retail 112