Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network.

Branding 140

Branding B2C Real Estate User-Generated 140

Adobe Experience Cloud Blog

JUNE 16, 2017

While most of the shortcuts are currently for B2C industries, B2Bs should be preparing for the inevitable invasion of their verticals as well. First, make sure your SEO strategy is converting searchers into customers and brand advocates. Second, don’t brush off SERP updates that seem to only apply to B2C keywords or industries.

CMO 113

CMO SEO B2C Thought Leadership 113

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. However, mistargeted personalization can result in customers feeling frustrated at best and mistrusting brands at worse.

CMO 130

CMO B2C Marketers Marketing 130

Marketing Insider Group

AUGUST 29, 2015

There’s few guides to help B2B companies maneuver through this quagmire, but Margaret Molloy , Global CMO and Head of Business Development at global strategic branding firm Siegel+Gale is one of them. I had an opportunity to talk to Margaret about simplicity, innovation and how brands can get there.

Branding 102

Branding B2C CMO Customer Journey 102

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

CMO 83

CMO Key Performance Indicator Transform Thought Leadership 83

The CMO Survey

JUNE 16, 2020

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Optimism about the economy is 50.9 (out in the next year.

CMO 130

CMO Transform Customer Acquisition B2C 130

The CMO Survey

FEBRUARY 24, 2021

The 26 th Edition of The CMO Survey captures the digital, social and political upheaval the field has experienced and offers insights to guide marketers. B2C Product and Service companies reported the highest levels (32.1% Work on brand and marketing communications were the areas of greatest focus for this spending. and 26.8%).

Transform 130

Transform CMO B2C Digital Marketing 130

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 While more than half of marketers reported a 10.4

CMO 130

CMO Finance Marketing Marketers 130

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

In the spirit of a new year and a brand-new decade, we looked at some of the biggest obstacles we, as marketers, have been facing up until now , and created some objectives and resolutions for the years to come. (Browsing data like company name, location, etc. Source: 2019 CMO Survey, Deloitte. Focus on revenue attribution.

Transform 174

Transform CRM B2C CMO 174

Marketing Insider Group

APRIL 30, 2013

Previous interviews covered Social Business , Creativity , Big Data , Customer Experience , Thought Leadership , Content Culture , the Future of Search , the Science of Marketing , Content Brands and much more. With more than 100 CMOs in attendance, the agenda was packed with fantastic panels and superb peer-to-peer conversation.

CMO 111

CMO B2C Thought Leadership Marketing 111

Hubspot Marketing

NOVEMBER 19, 2024

How To Do B2B Market Research B2B Market Research vs. B2C Market Research Benefits of B2B Market Research B2B Market Research Methods Conducting My Own B2B Market Research Market research uncovers important information like: How companies view their industry and the marketplace for your products. B2C transactions typically happen quicker.

Market Research 115

Market Research B2C Marketing Marketers 115

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? By effectively incorporating a CDP into the martech stack, a large B2C company can create a more personalized and engaging customer experience.

Customer 94

Customer B2C CMO Customer Journey 94

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Tomas Kellner is the Managing Editor of GE Reports, a successful brand magazine featuring stories on technology that draws over half a million readers. His top advice : Don’t exaggerate the importance of your brand in your consumers’ lives.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Hubspot Marketing

JANUARY 4, 2021

Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events.

Market Trends 145

Market Trends Transform CMO Marketing 145

Adobe Experience Cloud Blog

DECEMBER 15, 2017

What that says is that our customers want to be engaged by brands in meaningful ways, and marketers have gotten the message. More than half of customers think brands could do a better job of engaging them. Case studies that highlight the successes of other brands that were focused on relationship-building. The bad news?

Customer 134

Customer B2C Thought Leadership CMO 134

The CMO Survey

SEPTEMBER 13, 2022

The CMO Survey has been collecting and disseminating the opinions of marketing leaders since 2008. Both B2B and B2C buyers will be seeking to balance quality and price, as they manage budgets buffeted by inflation. We don’t know what’s ahead for the U.S., However, we can address the question of how the pandemic has changed marketing.

CMO 130

CMO Analytics Marketing Marketers 130

Marketing Insider Group

JUNE 12, 2015

Whether you’re a small business, a big corporation, B2B, B2C, or a non-profit organization, marketing matters to you. Your first option is to outsource your marketing strategy entirely to a chief marketing officer (CMO). Says Erik Huberman, CEO and Founder of outsource CMO company Hawke Media.

Non-Profit 108

Non-Profit CMO Affiliate Marketing B2C 108

Hootsuite

OCTOBER 2, 2024

Brands are focusing their social budget on the platforms where they see the best ROI, and you should too. Contests and giveaways Social media contests and giveaways can be an effective way to build brand awareness, increase engagement, and grow your following. for B2B brands, 7.9% for B2C brands.

B2C 91

B2C CMO Copywriting Analytics 91

Martech

DECEMBER 4, 2024

Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages from B2B brands. That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told us : “They’re going to trust hearing from that guy, versus the Demandbase brand.”

B2C 98

B2C CMO Entertainment Influencer Marketing 98

Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This event had some of the industry’s brightest minds in attendance, including over 100 CMOs from some of the country’s most successful firms. I’d like to add curiosity.

CMO 79

CMO B2C Marketing Marketers 79

Martech

MARCH 18, 2022

And with all the disruption in the third-party data space, through the deprecation of third-party cookies and privacy regulations, brands need that deep knowledge of existing customers even more. Data enablement platform LiveRamp has named Jessica Shapiro as CMO. Chris Wood, Editor. marketing at Starbucks.

B2C 112

B2C CMO Digital Marketing Customer 112

Martech

SEPTEMBER 30, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO of a new national footwear brand. MarTechBot now has 10+ personas to provide more targeted responses. Processing.

Management 109

Management CMO Content Marketing Analytics 109

Martech

MAY 22, 2024

“Welcome to the AI enterprise,” said Ariel Kelman, Salesforce President and CMO, in his keynote at Salesforce Connections in Chicago. Via Data Cloud, it can ingest and execute on a brand’s own datasets, including customer data, even if the brand is storing its data in AWS, Snowflake, Databricks or other repositories.

Retail 107

Retail Shoppers B2C CMO 107

Sales Force: CMO

JULY 19, 2021

To get a better idea of what top business leaders consider when making these types of decisions, we asked members of The CMO Club to share some of their own strategies going forward. The CMO Club, which includes more than 650 of the world‘s most innovative marketing executives, represents both B2B and B2C brands.

CMO 98

CMO Energy Health B2C 98

Marketing Insider Group

JULY 10, 2014

What about B2C?”. I think both B2B and B2C companies should be looking at their ability to deliver production-quality videos that entertain people. I think both B2B and B2C companies should be looking at their ability to deliver production-quality videos that entertain people. Brands need to be where their customers are.

Content Marketing 111

Content Marketing PR B2C CMO 111

Marketing Insider Group

JANUARY 12, 2015

One of the biggest issues we see in the brands who are struggling with content marketing, no – in the brands who are struggling with marketing overall – is culture. Marketing at many B2B brands emerged out of the sales team’s need for more leads. How can brands establish a “Culture of content?”

CMO 111

CMO B2C Entertainment Content Marketing 111

Martech

JANUARY 26, 2024

Engaging customers on social media is a full-funnel strategy, and not just for consumer brands. The team is part of the corporate marketing organization, responsible for managing social branding, creative, community management, analytics and influencer marketing, among other tasks. And they use social to conduct self-guided research.

Social Media Marketing 116

Social Media Marketing B2C CMO Management 116

Search Engine Land

OCTOBER 19, 2023

While 70% of marketers often or always feel overwhelmed, just 30% rarely or never feel overwhelmed, according to a survey released by SOCi, a marketing platform for multi-location brands. Otherwise, millions and billions invested in AI will be wasted,” said Monica Ho, CMO of SOCi. B2C companies. No training or education.

B2C 100

B2C CMO Education Marketing 100

Adobe Experience Cloud Blog

APRIL 10, 2014

We hosted for the first time at the Moscone Center, with keynotes from former Secretary of State, Hillary Clinton, CMO of GE, Beth Comstock, and our own fearless leader Phil Fernandez. After a fun filled evening at the Exploratorium, everyone rallies to see final keynote featuring Marketo’s CEO Phil Fernandez, and GE’s CMO, Beth Comstock.

CMO 132

CMO Thought Leadership SEO B2C 132

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice. Hello, Webinerds!

CMO 52

CMO Tentpole B2C Retail 52

On24- CMO Confessions

JANUARY 14, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with today’s marketing and sales leaders. Today’s CMO Confessions features Evy Lyons, CMO at Traackr. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below. Ecology Major to CMO.

CMO 52

CMO B2C Influencer Marketing Communications 52

Martech

OCTOBER 2, 2024

Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. Despite Betterment’s long-term success and technical accomplishments, it has a real problem with brand awareness. However, the brand’s focus on long-term investing and planning does help it stand out in the fintech sector. The problem.

Branding 74

Branding Millennials Finance CMO 74

Martech

AUGUST 29, 2024

” “As so many dynamics are changing and with the focus on first-party data and performance, brands still need reach,” said Deborah Wahl, former CMO of General Motors, at the roundtable. Three-quarters of marketers in this survey haven’t yet taken the plunge, perhaps due to lingering concerns over brand safety.

Market Research 125

Market Research Shoppers CMO Retail 125

On24- CMO Confessions

JUNE 3, 2021

Hello and welcome to the latest episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features Steve Daheb, Chief Marketing Officer at ON24. As you know, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Manufacturing Law 52

Martech

DECEMBER 29, 2023

The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores. “If Brands need to be everywhere. Using AI for optimal tone and brand consistency Ecommerce brands can only approximate the human warmth experienced by a successful in-store purchase.

Retail 117

Retail eCommerce Gen Z Shoppers 117

On24- CMO Confessions

JANUARY 28, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Market Trends Shipping 52

Marketing Insider Group

AUGUST 20, 2014

In the course of working with brands across the business landscape, a few questions come up time and time again. This starts with the CMO and his or her role in building a culture of content that connects with the target audience. Content marketing is such a buzzword because so few brands so this today. Why is it important?

Content Marketing 111

Content Marketing Entertainment CMO Marketing 111