The CMO Survey

AUGUST 28, 2019

Here are my top ten results from the August 2019 CMO Survey. Consistent with this, marketing budgets as a percentage of overall firm budgets match the highest level in history of The CMO Survey at 12%, which is also 9.8% B2C companies are most likely to take a stance. B2C Services companies expect to hire the most at 8.6%.

CMO 130

CMO New Technology B2C Analytics 130

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Martech

NOVEMBER 11, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, you are a CMO for a consumer electronics brand planning to launch a new product in six months. MarTechBot now has 10+ personas to provide more targeted responses.

Management 110

Management CMO Marketing Automation Platform Marketing 110

Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 123

CMO Non-Profit Transform Advertisers 123

Martech

AUGUST 29, 2024

” “As so many dynamics are changing and with the focus on first-party data and performance, brands still need reach,” said Deborah Wahl, former CMO of General Motors, at the roundtable. Three-quarters of marketers in this survey haven’t yet taken the plunge, perhaps due to lingering concerns over brand safety.

Market Research 127

Market Research Shoppers CMO Retail 127

Martech

OCTOBER 2, 2024

Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. Despite Betterment’s long-term success and technical accomplishments, it has a real problem with brand awareness. However, the brand’s focus on long-term investing and planning does help it stand out in the fintech sector. The problem.

Branding 73

Branding Millennials Finance CMO 73

Martech

DECEMBER 3, 2024

“That’s our new reality, that’s for sure,” said Demandbase CMO Kelly Hopping. “I think CTV has been really interesting because it operates like a brand channel with the attribution and metrics that you get from digital.” The reality, though, is that our brand recognition is primarily among marketers.

Marketing 117

Marketing Marketers Advertising Advertisers 117

Martech

AUGUST 16, 2024

When Jim Stengel was CMO of Procter & Gamble, he told me, “You can never know the customer too well.” Jim knew his customers well enough that he turned Swiffer (an upgraded dust rag) into a multi-billion dollar brand platform. What brands should do is make things consumers want. It’s simple, but not easy. “ Why?

Manufacturing 128

Manufacturing CMO User-Generated Product 128

Martech

JANUARY 9, 2025

Better personalization from AI agents Advances in agents in 2025 will help brands create personalized AI agents for customers. These assistants will seamlessly interact with brands and service providers, offering a level of convenience and customization previously unattainable, Patel stated.

Customer loyalty 127

Customer loyalty CMO Retail Customer Journey 127

Martech

AUGUST 14, 2024

The state of email has been evolving more than ever, especially in 2024 due to Google and Yahoo’s new bulk sender requirements,” said Talar Malakian, CMO of Phonexa, the lead gen technology company that hosts MailCon. Engagement: Messages are sent frequently to build brand awareness.

Email Marketing 119

Email Marketing Marketing Marketers CMO 119

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.

CMO 108

CMO Transform B2C Marketing 108

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network.

Branding 145

Branding B2C Real Estate User-Generated 145

Martech

DECEMBER 30, 2024

I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. Real-time audience and content insights combined with on-brand genAI will make hyper-personalization at scale a reality.

Transform 102

Transform CMO Retail CRM 102

Martech

DECEMBER 26, 2024

While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. Brand safety tools do more than ever to evaluate and rate content to avoid placing ads in the wrong context.

Customer 121

Customer Direct Mail Transform Health 121

Martech

SEPTEMBER 19, 2024

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. It’s more difficult for a brand builder…in a world of distractions and dopamine hits, especially for a luxury brand.

Retail 115

Retail Shopper Market Shoppers Advertising 115

Adobe Experience Cloud Blog

JUNE 16, 2017

While most of the shortcuts are currently for B2C industries, B2Bs should be preparing for the inevitable invasion of their verticals as well. First, make sure your SEO strategy is converting searchers into customers and brand advocates. Second, don’t brush off SERP updates that seem to only apply to B2C keywords or industries.

CMO 113

CMO SEO B2C Thought Leadership 113

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. However, mistargeted personalization can result in customers feeling frustrated at best and mistrusting brands at worse.

CMO 130

CMO B2C Marketing Marketers 130

Marketing Insider Group

AUGUST 29, 2015

There’s few guides to help B2B companies maneuver through this quagmire, but Margaret Molloy , Global CMO and Head of Business Development at global strategic branding firm Siegel+Gale is one of them. I had an opportunity to talk to Margaret about simplicity, innovation and how brands can get there.

Branding 102

Branding B2C CMO Customer Journey 102

Hubspot Marketing

FEBRUARY 25, 2025

The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Creating content that reflects your brands values (e.g., Brand content bylined by or featuring industry experts (e.g., blogs, videos, media with first-hand expertise from your brand).

Transform 86

Transform Marketing Marketers Gen Z 86

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership 93

Thought Leadership Whitepaper User-Generated Price 93

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

CMO 91

CMO Key Performance Indicator Transform Thought Leadership 91

Duct Tape Marketing

DECEMBER 12, 2024

Bennett’s insights demonstrate how the right creators can become powerful catalysts for brand awareness, lead generation, and revenue growth. Yeah, so I think in B2B, it's a little bit different than B2C. Like you bring to your CMO, we need to do influencer marketing in all sense. Nick Bennett (00:42.748).

Transform 74

Transform B2C Influencer Marketing Marketing 74

The CMO Survey

JUNE 16, 2020

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Optimism about the economy is 50.9 (out in the next year.

CMO 130

CMO Transform Customer Acquisition B2C 130

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 While more than half of marketers reported a 10.4

CMO 130

CMO Finance B2C Marketing 130

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

In the spirit of a new year and a brand-new decade, we looked at some of the biggest obstacles we, as marketers, have been facing up until now , and created some objectives and resolutions for the years to come. (Browsing data like company name, location, etc. Source: 2019 CMO Survey, Deloitte. Focus on revenue attribution.

Transform 174

Transform CRM B2C CMO 174

Marketing Insider Group

APRIL 30, 2013

Previous interviews covered Social Business , Creativity , Big Data , Customer Experience , Thought Leadership , Content Culture , the Future of Search , the Science of Marketing , Content Brands and much more. With more than 100 CMOs in attendance, the agenda was packed with fantastic panels and superb peer-to-peer conversation.

CMO 111

CMO B2C Thought Leadership Marketing 111

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Tomas Kellner is the Managing Editor of GE Reports, a successful brand magazine featuring stories on technology that draws over half a million readers. His top advice : Don’t exaggerate the importance of your brand in your consumers’ lives.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Hubspot Marketing

JANUARY 4, 2021

Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events.

Market Trends 145

Market Trends Transform CMO Marketing 145

Adobe Experience Cloud Blog

DECEMBER 15, 2017

What that says is that our customers want to be engaged by brands in meaningful ways, and marketers have gotten the message. More than half of customers think brands could do a better job of engaging them. Case studies that highlight the successes of other brands that were focused on relationship-building. The bad news?

Customer 134

Customer B2C Thought Leadership CMO 134

Marketing Insider Group

JUNE 12, 2015

Whether you’re a small business, a big corporation, B2B, B2C, or a non-profit organization, marketing matters to you. Your first option is to outsource your marketing strategy entirely to a chief marketing officer (CMO). Says Erik Huberman, CEO and Founder of outsource CMO company Hawke Media.

Non-Profit 108

Non-Profit CMO Affiliate Marketing B2C 108

Martech

JANUARY 30, 2025

Understanding the market landscape “You can never understand your customer too well,” said legendary Proctor & Gamble CMO Jim Stengel. Businesses can effectively engage local audiences and drive results by understanding regional differences, maintaining cohesive brand messaging, and leveraging emerging technologies.

CMO 86

CMO Marketing Marketers Analytics 86

Martech

MARCH 18, 2022

And with all the disruption in the third-party data space, through the deprecation of third-party cookies and privacy regulations, brands need that deep knowledge of existing customers even more. Data enablement platform LiveRamp has named Jessica Shapiro as CMO. Chris Wood, Editor. marketing at Starbucks.

B2C 115

B2C CMO Digital Marketing Customer 115

Hootsuite

JULY 17, 2019

According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%. B2C Product: 20.9%. B2C Services: 24.7%. Source: The CMO Survey. B2B Services: 20.5%. Content creation. Translator. Snapchat ads.

Copywriting 112

Copywriting B2C CMO Direct Mail 112

Martech

MAY 22, 2024

“Welcome to the AI enterprise,” said Ariel Kelman, Salesforce President and CMO, in his keynote at Salesforce Connections in Chicago. Via Data Cloud, it can ingest and execute on a brand’s own datasets, including customer data, even if the brand is storing its data in AWS, Snowflake, Databricks or other repositories.

Retail 110

Retail Shoppers B2C CMO 110

Sales Force: CMO

JULY 19, 2021

To get a better idea of what top business leaders consider when making these types of decisions, we asked members of The CMO Club to share some of their own strategies going forward. The CMO Club, which includes more than 650 of the world‘s most innovative marketing executives, represents both B2B and B2C brands.

CMO 98

CMO Energy Health B2C 98

Marketing Insider Group

SEPTEMBER 17, 2024

Customer-focused companies can discover fantastic insights about how their products, services, and brands are perceived by their audience. ” Well, now – almost 300 years later – brands hold that power in their hands every day. It’s like customer experience by osmosis (moving from B2C to B2B).

Customer 78

Customer Transform Entertainment Real Estate 78

Marketing Insider Group

JULY 10, 2014

What about B2C?”. I think both B2B and B2C companies should be looking at their ability to deliver production-quality videos that entertain people. I think both B2B and B2C companies should be looking at their ability to deliver production-quality videos that entertain people. Brands need to be where their customers are.

Content Marketing 111

Content Marketing PR B2C CMO 111