Martech

JANUARY 22, 2025

RMNs let brands reach consumers with laser-like precision when they are ready to buy. At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it.

Gen Z 104

Gen Z Retail Food Millennials 104

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Having a LinkedIn presence is an expectation for B2B brands. Reaching a targeted audience LinkedIn lets brands get seriously granular and niche down when it comes to audience targeting. Why do content marketing on LinkedIn? You totally can!

Marketing Strategy 129

Marketing Strategy Content Marketing Thought Leadership Marketers 129

Martech

SEPTEMBER 9, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are a business analyst for a consumer pet food brand that sells directly and also through national retail chains. How do you calculate the company’s CAC?

Customer Acquisition 108

Customer Acquisition Customer Food CRM 108

Adobe Experience Cloud Blog

APRIL 27, 2015

In my seasoned two months at Marketo, I’ve started to view the communications I receive from brands through a ‘ marketing automation lens ‘ Roughly speaking, I’ve been gauging how well brands know me and how much they’re really listening to what I say and do. And where do my brand relationships pan out? Easy, right?

Branding 133

Branding Thought Leadership Retail B2C 133

Hubspot Marketing

MAY 22, 2017

No other B2C industry has thrived on Instagram quite like the fashion industry. Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. 15 Fashion Brands to Follow on Instagram.

Fashion 145

Fashion Branding Food B2C 145

Content Marketing Institute

DECEMBER 19, 2018

A fast-food chain creates an investigative podcast into a forgotten food. This year, B2B and B2C brands elevated their creativity to inspiring levels. If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. Don’t write “velcro.”

B2C 102

B2C Content Marketing Food Transform 102

Martech

DECEMBER 18, 2024

Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products. Community over competition Gen Z views brands as community facilitators. Social hubs like TikTok, Reddit, X and Bluesky, let companies engage and enhance brand trust more than ever. AI-powered personalization will evolve.

Gen Z 103

Gen Z Transform Health Entertainment 103

Scoop.it!

NOVEMBER 21, 2024

Sometimes, trying to convince customers that your brand is the real deal can feel like shouting into the void. By the end, you’ll have a toolbox full of strategies to make your brand stand out in the crowd. Let’s look at two brands crushing the testimonial game: DialMyCalls , a mass texting service, nails B2B testimonials.

Customer 110

Customer Shoppers User-Generated B2C 110

Martech

APRIL 7, 2025

Dig deeper: 3 steps to an authentic brand Identity, intention and implementation The hidden competition you’re ignoring Businesses face two types of competition what Bob Moesta calls “supply-side” and “demand-side.” We didn’t want our trip to end at some crummy fast-food joint.

Customer 103

Customer Food Place Branding 103

Hubspot Marketing

MAY 9, 2022

Social media is one of the best ways to amplify your brand and the great content you’re creating. Keep this in mind as you review the information and see how that is applicable to your brand. However, when comparing B2C and B2B brands , the former report Saturdays as the best day while the latter say it’s Friday.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Martech

JANUARY 20, 2025

It involves crafting narratives that resonate with customers on an emotional level, allowing them to form a deeper connection with a brand or product. Story-driven marketing goes beyond simply promoting features and benefits; it aims to create a compelling and memorable brand experience. Awareness stage Strategy.

Brand Management 107

Brand Management User-Generated Marketers Marketing 107

Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. hejhejnatalya Click To Tweet. hejhejnatalya Click To Tweet.

B2C 110

B2C Content Marketing Shipping User-Generated 110

Martech

AUGUST 6, 2024

The way customers make purchases and interact with brands is changing. Food, personal items and even cars are ordered through a screen. And how does digital engagement connect back to branding? We recently spoke with Keith Farley, a marketer with experience at big brands like Coca-Cola and Stanley Black+Decker.

Gen Z 114

Gen Z Millennials Health Food 114

Content Marketing Institute

NOVEMBER 23, 2017

If your Thanksgivings are anything like mine, I’ll bet you could use a little distraction to help you stay sane while dodging your aunt’s probing questions about your love life and heated family debates on politics (or while letting your food coma runs its course). Simple pleasures. Check out @MINIUSA. joderama Click To Tweet.

Branding 111

Branding Food Entertainment User-Generated 111

Marketing Insider Group

APRIL 10, 2023

And how have those sources changed over time time and between B2B and B2C sectors. Not only is content marketing cheaper to execute, it earns compounding results over time, establishes brand authority, and grabs the attention of buyers genuinely interested in what you have to offer. As for paid search ?

B2C 144

B2C Real Estate Food Finance 144

SocialPilot

FEBRUARY 6, 2025

Trustpilot Top Consumer Review Site for Both B2B and B2C Businesses Trustpilot has become a go-to platform for online reviews, with more than 1.17 With 88% of customers saying they prefer businesses with high BBB ratings , being listed on the BBB can significantly enhance your brand’s reputation.

Real Estate 61

Real Estate Customer Food User-Generated 61

Quikly

NOVEMBER 8, 2022

Nothing lasts forever, but if you’re lucky, it might just come back for a limited time.

Food 86

Food Branding B2C Marketing 86

Marketing Insider Group

SEPTEMBER 3, 2014

As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and marketing inspiration. But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience. Amazing B2B Branded Content Marketing Hubs.

Content Marketing 112

Content Marketing Branding Fashion Marketers 112

Sprout Social

OCTOBER 31, 2018

The beauty of Twitter is that it’s a platform that’s fair game for brands in just about any industry. Twitter isn’t without its roadblocks for brands, though. Twitter represents a treasure trove of information and opportunities for brands to engage with fans and followers. The big one?

Branding 111

Branding Gen Z Food Millennials 111

Backlinko

MARCH 25, 2025

Note: “Food” is one of the most profitable blog niches, averaging $9,169 per month in revenue, according to a RankIQ study. B2C Sales Business-to-consumer (B2C) sales shows promising growth (+300% over the last 10 years). This provides an accessible entry point for bloggers with B2C sales experience.

Real Estate 101

Real Estate Health Affiliate Marketing Non-Profit 101

Rock Content

JUNE 4, 2020

Since the average B2B buying decision involves three or four different departments, usually led by IT and finance, B2B brands can focus on segmenting buyer personas by company role to address specific departments. Focus content on buyers’ pain points — not your product or brand. Understanding the Buyer Journey. Decision Stage.

B2C 75

B2C Finance Transform eBook 75

Martech

JULY 25, 2022

CPG brands cutting quantity or quality to bolster earnings are enraging customers. Nearly two-thirds of customers (62%) say they’ll stop buying from brands who do this, according to a new Gartner report. This explains gains in private or store-brand food and beverages. Processing.Please wait.

Branding 104

Branding Customer Food Price 104

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. In this blog, we’ll explore some of the best niche marketplaces for B2B brands and share insights into how you can increase conversions on these platforms.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. They aren’t loyal to brands.

Influencer Marketing 129

Influencer Marketing Market Trends Gen Z Fashion 129

Duct Tape Marketing

NOVEMBER 7, 2024

As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. He's a long time advisor on digital transformation and marketing, and as a CMO, David guided Aetna now part of CVS Health through becoming a digitally oriented customer centric brand.

Customer 77

Customer Transform Energy Health 77

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Tomas Kellner is the Managing Editor of GE Reports, a successful brand magazine featuring stories on technology that draws over half a million readers. His top advice : Don’t exaggerate the importance of your brand in your consumers’ lives.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Martech

JUNE 23, 2022

Xanterra Travel Company owns an extremely unique and diverse collection of travel and hospitality brands that all share a common mission — to provide travelers with unforgettable experiences. Five years ago he found himself faced with the task of unifying customer identities across multiple brands and experiences.

Transform 104

Transform Customer Branding Food 104

Neil Patel

SEPTEMBER 22, 2020

Not to mention, 90% or more of Pinterest buyers are brand-new to the merchant site, making their traffic very exciting. More users, more sales, and more brand awareness. Whether you are selling furniture, food, or services, showcasing your products on Pinterest will build engagement. Why use Pinterest for E-commerce?

Fashion 145

Fashion Transform User-Generated Food 145

Duct Tape Marketing

FEBRUARY 27, 2015

How to Make Your Brand Matter written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Every business has a brand – even if it thinks it doesn’t. Your local coffee shop has a brand. Your local accountant has a brand. Your local vet has a brand. Your local vet has a brand.

Branding 78

Branding B2C eBook Food 78

Hootsuite

APRIL 29, 2020

To start, build a list of relevant businesses and brands in your industry. This is one of the reasons it’s so important to understand what other brands in your niche are doing. To get you started, we compiled data from 300 brands to determine the most effective times to post on each social network. Decide how often to post.

Non-Profit 145

Non-Profit B2C Entertainment Retail 145

Martech

DECEMBER 19, 2023

Food was in short supply, so the workers had to limit the number of people in line. That’s a lot of people in a market with a lot of big brand names. Many marketers will tell you their brand is more than a logo or color palette, it evokes emotions and, most importantly, trust. Simon uses them in the book itself.

Transform 128

Transform B2C Whitepaper Marketers 128

Neil Patel

OCTOBER 13, 2020

Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks. This may make it seem like only B2C companies qualify.

SEO 141

SEO B2C Food Entertainment 141

Martech

AUGUST 17, 2023

and nowhere else) have secured more brand sponsorships than ever before. More brands, more deals. The number of brand sponsorship deals rose at a slightly higher rate than the total number of brands (3,560 brands in the report) — 13% versus 10%. Top brands. Why we care. Image: SponsorUnited. Top categories.

Branding 98

Branding Food Event Marketing Social Media Marketing 98

Adobe Experience Cloud Blog

MARCH 9, 2015

They are typically seen as an easy way to get new names, or showcase the brand to your target audience. The Engagement Lounge is set to be the hottest marketing lounge in Austin this March, with 12 content sessions featuring top level marketers from brands like GM, Philips, esurance, Mashable and many more. Event Marketing b2b B2C'

PR 132

PR Thought Leadership B2C Food 132

Marketing Insider Group

DECEMBER 3, 2020

While those in the Retail Job Area audience generated a massive spike in overall consumption in mid-November (retailers seem to have a last-minute tendency just like their B2C buyers), the Industry as a whole has been quite stable. B2B companies must consider customer experience as much as B2C companies.

Retail 95

Retail Whitepaper Food B2C 95

Martech

JUNE 3, 2024

Software market growth: Taking a horizontal vs. vertical focus A vertical software company offers solutions tailored to specific markets, such as plumbers, auto dealerships or food distributors. Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets.

Pharmaceutical 131

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 131

Sprout Social

MAY 25, 2022

This is especially true as customers rely on social media as a research tool, support channel and place to sound off about brands. This rings true for B2B and B2C alike. Meanwhile, recent research from TikTok describes consumer behavior as an “infinite loop” in B2C. And your CRM platform should be a top priority.

CRM 136

CRM Whitepaper B2C Food 136