Where B2B and B2C Blur: A Lesson from the Polar Vortex
Adobe Experience Cloud Blog
FEBRUARY 27, 2014
He told me how the Polar Vortex had caused a logistics nightmare over the busy holiday season, significantly affecting business. We often think of business-to-business (B2B) and business-to-consumer (B2C) best marketing practices as completely different from one another, but consumers are also professionals who make B2B purchasing decisions.
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