Martech

JANUARY 10, 2025

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. Transparency builds trust and can differentiate your brand in a crowded marketplace.

Manufacturing 127

Manufacturing Advertising Advertisers User-Generated 127

Neil Patel

JULY 27, 2021

Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. Why would a B2C business want to choose eSports marketing over another strategy? 6 B2C eSports Marketing Strategies to Try. Things have quickly changed. Is it the right fit for your business? It might be.

B2C 144

B2C Advertising Advertisers Marketing 144

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. Having a LinkedIn presence is an expectation for B2B brands. Reaching a targeted audience LinkedIn lets brands get seriously granular and niche down when it comes to audience targeting. Or entry-level employees in the manufacturing industry?

Marketing Strategy 129

Marketing Strategy Content Marketing Thought Leadership Marketing 129

Martech

AUGUST 16, 2024

Jim knew his customers well enough that he turned Swiffer (an upgraded dust rag) into a multi-billion dollar brand platform. While there are useful IoT products, a lot seem to exist so manufacturers can collect data on the users. What brands should do is make things consumers want. This is not an outlier study. “ Why?

Manufacturing 131

Manufacturing CMO User-Generated Product 131

Martech

NOVEMBER 4, 2024

More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. DTC strategies are becoming increasingly nuanced, with social and digital channels furthering the visibility of DTC brands. Dig deeper: 5 factors of direct-to-consumer brand success What’s next?

Transform 120

Transform Retail Manufacturing eCommerce 120

Martech

DECEMBER 18, 2024

While there are nuances, three core values consistently influence their choices: Authenticity over polish Gen Z can spot manufactured authenticity from miles away. Key takeaway: 62% of Gen Z buyers prefer sustainable brands and 73% will pay more for sustainable products. They expect two-way dialogue and genuine engagement.

Gen Z 106

Gen Z Transform Health Entertainment 106

Hubspot Marketing

MAY 9, 2022

Social media is one of the best ways to amplify your brand and the great content you’re creating. Keep this in mind as you review the information and see how that is applicable to your brand. However, when comparing B2C and B2B brands , the former report Saturdays as the best day while the latter say it’s Friday.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Martech

APRIL 14, 2025

It might be that manufacturers aren’t making appliances as they used to, or maybe I’m just tough on them. Innovative appliance manufacturers have great potential to improve customer experience (CX) and business outcomes with connected and smart appliances. Brands are looking at smart technology through a broad lens.

Energy 75

Energy Manufacturing Marketing Marketers 75

Duct Tape Marketing

DECEMBER 12, 2024

Bennett’s insights demonstrate how the right creators can become powerful catalysts for brand awareness, lead generation, and revenue growth. Yeah, so I think in B2B, it's a little bit different than B2C. If you care about reaching impressions, hey, I'm trying to get into manufacturing, tech for manufacturing.

Transform 74

Transform B2C Influencer Marketing Marketing 74

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. In this blog, we’ll explore some of the best niche marketplaces for B2B brands and share insights into how you can increase conversions on these platforms.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Welcome Software

JANUARY 27, 2025

Modern B2C e-commerce search fuels seamless online buying experiences by eliminating zero-result searches and processing natural language. However, some B2B companies like manufacturers, distributors, and wholesalers still struggle to implement a customer-centric search experience in the age of AI.

eCommerce 52

eCommerce Manufacturing Millennials B2C 52

Set Up

NOVEMBER 21, 2023

Although we have written about the Manufacturing industry in the past , we spoke with marketing leaders Andrea Arnold , the Senior Manager, Global Marketing, eMobility at Eaton, and Marcus Lennon , Sector Marketing & GTM at Jabil, to get the latest updates and news. What innovative changes are happening in the Manufacturing space?

Manufacturing 59

Manufacturing Transform B2C Entertainment 59

Marketing Insider Group

APRIL 20, 2020

B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently. Furthermore, in today’s digital world, your website is more important than ever to get your brand out in front of likely customers.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Marketing Insider Group

MARCH 17, 2021

Customer experience: As Forbes points out, companies that focus on a customer experience mindset drive revenue four to eight percent higher than other brands in the same industry. In fact, those brands that take the lead in customer experience outperform their competitors by almost 80 percent.

Content Marketing 142

Content Marketing B2C Marketing Marketers 142

Martech

APRIL 15, 2022

Strategies that were once traditionally B2C are now being adopted by B2B marketers. In B2C marketing, companies sell directly to the end customers. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. What are the key differences between B2B and B2C marketing?

B2C 124

B2C Marketing Automation Platform Gen Z Whitepaper 124

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. ActiveCampaign serves SMBs to enterprises in all industries across B2B, B2C and e-commerce. Target customers. Product overview. Target customers.

Marketing Automation Platform 120

Marketing Automation Platform Manufacturing CRM B2C 120

Neil Patel

JULY 8, 2021

How much other brands are charging for a specific item? After all, 91 percent of consumers say product price impacts their online purchase decisions, ahead of factors like free shipping (78 percent), brand preference (65 percent), and recommendations from friends and family (60 percent). Think about it.

Retail 144

Retail Transform Price Manufacturing 144

Marketing Insider Group

SEPTEMBER 17, 2024

Customer-focused companies can discover fantastic insights about how their products, services, and brands are perceived by their audience. ” Well, now – almost 300 years later – brands hold that power in their hands every day. We Now Have 3-D Printers and Distributed Manufacturing. The smart ones are doing this today.

Customer 78

Customer Transform Entertainment Real Estate 78

The CMO Survey

FEBRUARY 21, 2020

Across industry sectors, we see that corporate adoption rates are highest in transportation, technology, and education and lowest in manufacturing, mining, and energy. However, mistargeted personalization can result in customers feeling frustrated at best and mistrusting brands at worse. Popular AI Applications in Marketing.

CMO 130

CMO B2C Marketing Marketers 130

Martech

DECEMBER 29, 2023

The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores. “If Brands need to be everywhere. Using AI for optimal tone and brand consistency Ecommerce brands can only approximate the human warmth experienced by a successful in-store purchase.

Retail 122

Retail eCommerce Gen Z Shoppers 122

Adobe Experience Cloud Blog

JULY 12, 2013

Most prospects for cloud solutions over that time have been rightly concerned with the issue of Data Protection and Data Privacy, both in terms of their responsibilities for customers’ data and the overall protection of their brand. A company that collects and uses data of individuals in a B2B or B2C environment is a data controller.

Law 133

Law Pharmaceutical Thought Leadership Manufacturing 133

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Take a look at the data and the numbers. Omnisend ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

SocialPilot

FEBRUARY 6, 2025

Trustpilot Top Consumer Review Site for Both B2B and B2C Businesses Trustpilot has become a go-to platform for online reviews, with more than 1.17 With 88% of customers saying they prefer businesses with high BBB ratings , being listed on the BBB can significantly enhance your brand’s reputation.

Real Estate 62

Real Estate Customer Food User-Generated 62

Marketing Insider Group

JUNE 2, 2010

Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques. Manufacturers have parts suppliers and wholesalers and retailers that sit on either side of their supply chain. Sounds easy right?

Content Marketing 91

Content Marketing Manufacturing Inbound Marketing Telemarketing 91

Hubspot Marketing

JULY 28, 2022

Co-founder Edward Lando told TechCrunch that the app serves as an additional acquisition channel for early D2C brands and a “giant shopping mall” for Gen Z consumers. Advertising: Brands leveraging the ’80s aesthetic in their ads. in 2020, the bulk of that was focused on B2C campaigns. Experiences: Roller rinks and arcades.

Direct Mail 123

Direct Mail Gen Z Fashion Manufacturing 123

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. Think you’re safe because you have a dedicated content marketing strategy?

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Kuno Creative

JUNE 18, 2024

Brands and companies in this space have discovered that incorporating a B2C tone and inbound marketing philosophy to their marketing – specifically, B2B content marketing – moves the needle more than conventional approaches ever have. B2B marketing, despite its reputation for being stodgy, even aloof, is no different.

Content Marketing 59

Content Marketing Logistics Manufacturing Inbound Marketing 59

Welcome Software

AUGUST 30, 2022

B2B Commerce in a World of B2C Expectations (don’t worry – you can set the playback speed to 2x… we all do it ?) More than ever, the Millennial generation has taken control of B2B buying decisions and are changing the expectations for suppliers and manufacturers. For those of you who prefer the written word, read on.

B2C 40

B2C Millennials User-Generated Manufacturing 40

Welcome Software

AUGUST 30, 2022

B2B Commerce in a World of B2C Expectations (don’t worry – you can set the playback speed to 2x… we all do it ?). More than ever, the Millennial generation has taken control of B2B buying decisions and are changing the expectations for suppliers and manufacturers. For those of you who prefer the written word, read on.

B2C 40

B2C Millennials User-Generated Manufacturing 40

Marketing Insider Group

NOVEMBER 5, 2019

However, this mindset is more commonly present in B2C companies. According to a McKinsey study , B2C companies are somewhere in the 65% to 85% range when rated for positive customer experiences. Did you know that only 34% of B2B manufacturing brands with site search tools allow site users to filter their site search queries?

Customer 75

Customer Transform B2C Customer Journey 75

Sprout Social

JANUARY 11, 2024

These tools create positive experiences and inform brands on how to improve their service. Meanwhile, over two-thirds of consumers value how fast brands respond to them. Customer service software helps brands improve both. Going above and beyond results in long-term, loyal customers and positive word-of-mouth to grow your brand.

Customer 124

Customer CRM User-Generated Manufacturing 124

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. AI analytics gives a more comprehensive report on continuous performance using trend analysis so brands have a holistic view of the various factors and changes over time. What is AI analytics?

Analytics 133

Analytics Transform Key Performance Indicator CRM 133

Martech

JULY 28, 2021

As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. And during the COVID-19, that includes virtual events. Then, utilize the experience to create a better customer experience.”.

Food 112

Food Thought Leadership Manufacturing Analytics 112

Martech

MARCH 1, 2024

But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. Dig deeper: Where B2B brands win and lose on customer retention Let’s review the best retention marketing strategies for B2B. Buyers may place orders on their phones but still buy for their companies.

Gen Z 133

Gen Z Pharmaceutical Customer Acquisition Marketing 133

Search Engine Land

NOVEMBER 14, 2023

Brand logos and testimonials are nice, but how can you ensure this feels as robust as possible? Highlighting that “other manufacturers use X, we use Y because…” When you present an anchor, you control the reference point. Playing with anchoring is a great tool to drive conversions and can work for B2C and B2B.

Price 100

Price eCommerce Manufacturing SEO 100

Marketing Insider Group

JANUARY 14, 2014

Customer-focused companies can discover fantastic insights about how their products, services, and brand are perceived by their audience. To Tony, ‘brand’ is really just an extension of the company culture. We now have 3-D printers and distributed manufacturing. The smart ones are doing this today.

Customer 101

Customer Entertainment Real Estate CRM 101

Martech

FEBRUARY 24, 2022

The high-tech/high-touch telephone provides them with convenience, speed and personal contact that inspires brand trust. CallSource serves SMBs, enterprise brands, original equipment manufacturers (OEMs) and multilocation marketers in the automotive, professional services, home services, healthcare and franchise industries.

Analytics 98

Analytics Real Estate CRM Communications 98