Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. This could work in your favor if youre a B2C brand.

Gen Z 101

Gen Z Copywriting Real Estate Marketing 101

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. This could work in your favor if youre a B2C brand.

Gen Z 97

Gen Z Copywriting Real Estate Marketing 97

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. This applies to B2B and B2C brands alike. A distinct brand identity determines whether you stand out from the crowd. Consider that branding impacts just about every corner of your business. What is brand building?

Branding 129

Branding B2C Thought Leadership Promotion 129

Hubspot Marketing

JULY 22, 2024

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. Nonetheless, here are the elements every effective marketing plan includes: 1. See the difference?

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Martech

JANUARY 16, 2025

Indeed, the highest-growth channels in the 2025 projections deliver video and full-funnel opportunities from branding to commerce. Sixty-two percent of marketers said performance-driven paid media was most critical to their plans. Coming in second, measurement and attribution was critical to 50% of marketers. Growth by channel.

Advertising 115

Advertising Advertisers Retail Copywriting 115

Martech

SEPTEMBER 19, 2024

At IAB’s Connected Commerce Summit: Retail Reimagined in New York this week, brands, retailers and tech partners met to discuss the evolution of RMNs, an evolution that is clearly taking place. Agencies and brands are taking note of customers’ continued interest in visiting brick-and-mortar stores and making purchases there.

Retail 117

Retail Shopper Market Shoppers Advertising 117

Sprout Social

JULY 1, 2021

B2B SEO has a few basic areas that differ from B2C SEO. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. What is the difference between B2B & B2C SEO? Here are four key differences between B2B and B2C SEO.

SEO 144

SEO B2C PR Whitepaper 144

Martech

SEPTEMBER 12, 2024

Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently, analytics and market research are top AI use cases , with content, customer service and website development further down the list. Brands need to hold the two side-by-side. Processing.

Customer 126

Customer Branding Transform Retail 126

Sprout Social

FEBRUARY 22, 2021

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. In fact, social is an integral component to successful B2B marketing. And half of B2B decision makers use networks like LinkedIn to research information and consume information.

Whitepaper 145

Whitepaper Thought Leadership B2C Promotion 145

The CMO Survey

OCTOBER 8, 2018

In other types of marketing spending, brand spending has increased over the last five years from a 4.3% Marketing Spending Grows Across Sectors All sectors are enjoying marketing spending growth, but the B2C sector has the lowest increase, with a 4.3% rise for B2C Products and 4.4% yearly increase to a 7.3%

CMO 100

CMO B2C Transform Marketing 100

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. Why are buyer personas important? Accelerate buyers through the sales cycle.

Millennials 145

Millennials Social Media Marketing B2C Market Research 145

Marketing Insider Group

MARCH 9, 2023

The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.) Due to the nature of their business, market research companies have a reputation for generating accurate, reliable data.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Rock Content

JANUARY 8, 2024

Selling products and services to other businesses requires a special brand of marketing finesse. Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Here’s what you need to know about successfully marketing your B2B brand, products, and services in 2024 and beyond.

Content Marketing 97

Content Marketing B2C Whitepaper eBook 97

Martech

OCTOBER 23, 2023

followers) Shelly Kramer Founder and principal analyst at V3 Broadsuite, Shelly consults on digital transformation for B2B and B2C companies. Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. LinkedIn: Tim Crawford (5.9K LinkedIn: Daniel Newman (27.7K

Transform 126

Transform Pharmaceutical B2C Event Marketing 126

Backlinko

MARCH 25, 2025

Theyre also in various affiliate marketing programs. Monetization paths: Wellness product affiliates, online courses, digital journals/planners, brand partnerships Success requirements: Relevant credentials or personal transformation story, ability to cite research accurately, consistent content that builds trust 6.

Real Estate 100

Real Estate Health Affiliate Marketing Non-Profit 100

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Slideshare) 80% of marketers using audience segmentation report a rise in sales.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Content Marketing Institute

JANUARY 28, 2019

As we looked a few years later, I wrote an article that attempted to stratify the approaches of content strategy and content marketing. CMI’s amazing research team conducted our annual Content Marketing research , which generated responses from 1,947 marketers across the world. In B2C, it’s a similar story.

Whitepaper 110

Whitepaper B2C Communications Marketing 110

Hootsuite

OCTOBER 21, 2020

Customers have high expectations for brands in both B2C and B2B arenas. In addition to a content calendar , team structure, brand voice and best practices guides , your B2B social media plan should: Align goals with business objectives. We’re all inundated with content from B2B and B2C brands.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Let’s explore what customer journey mapping is and how it helps your brand. When someone asks for product recommendations, people might mention your brand.

Customer Journey 132

Customer Journey Customer Social Media Marketing User-Generated 132

The CMO Survey

APRIL 19, 2019

Over time, marketers appear to be shifting away from new product/service development toward existing market penetration, with the percentage spend on penetration reaching a two-year peak. Marketers reported that they are spending 10.4% Marketers are investing in their brands. of their budgets on this goal.

CMO 100

CMO Transform Analytics Marketing 100

Content Marketing Institute

OCTOBER 22, 2017

Instead, they’re attracted to authenticity, transparency, and friendliness in a brand. These channels help consumers pick and choose exactly which brands they interact with. Hence, the fundamentals behind content marketing – relationship-building, focusing on the customer versus the brand – were born in response.

Outbound Marketing 112

Outbound Marketing Content Marketing Traditional Marketing User-Generated 112

Neil Patel

JULY 15, 2021

Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. One Facebook marketing feature in particular that yields a good return is the Facebook contest feature. Increase Brand Awareness. Why Should You Create a Facebook Contest?

User-Generated 132

User-Generated Key Performance Indicator Promotion B2C 132

Content Marketing Institute

JUNE 26, 2018

Its marketers could create content about pre-show restaurants, the role of staff in creating ultimate dining experiences, or even the evolution of mom’s meatloaf. You also can use these reviews as a source to find your brand advocates, who may be willing to work with you to create trustworthy content that converts, such as case studies.

Law 111

Law B2C Content Marketing Market Research 111

Martech

MAY 16, 2024

Brands are interested because of the deep penetration that CTV and digital video have with U.S. CPG brands alone are projected to spend $12.6 B2B brands’ ad spend here is projected to climb 22% in 2024, exceeding $4 billion. billion globally on influencer marketing in 2024. households. And they’re growing.

Retail 133

Retail Entertainment Influencer Marketing Advertising 133

Sprout Social

JANUARY 9, 2024

They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What are the benefits of applying AI analytics?

Analytics 133

Analytics Transform Key Performance Indicator CRM 133

Neil Patel

MAY 3, 2021

Stories are a great way to show off your brand, showcase your uniqueness, and draw attention to yourself. This should work well for anyone who is in a B2C environment. This is also a powerful way to conduct market research in a short amount of time. Plus, people like watching story content. Plenty of Customization.

User-Generated 132

User-Generated Marketing Marketers Price 132

Litmus

NOVEMBER 11, 2022

Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. . In fact: 80% of customers are more likely to make a purchase from a brand that personalizes experiences. . Another challenge?

CRM 110

CRM Key Performance Indicator Customer loyalty Transform 110

Sprout Social

JANUARY 25, 2022

Today’s customers see your brand’s ads, interact with you on social media and explore your website before they buy from you. To keep up with it all and better inform your social media marketing strategy , create a customer journey map. Why should brands use a customer journey map? These maps put the customer first.

Customer Journey 107

Customer Journey Customer Social Media Marketing B2C 107

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Many ecommerce brands experienced growth in 2020 and 2021 as lockdowns closed brick-and-mortar shops. Customer feedback and market research should be the foundation of your marketing strategy.

Retail 114

Retail Customer eCommerce Shipping 114

Martech

OCTOBER 14, 2022

In the case of a brand strategy consultant, a strategic marketer can make good sense, since branding, for example, is typically a big, “one-time” thing that you establish and continue to adhere to and build out indefinitely. Innovation is critical to creating stand-out brands and marketing collateral that truly moves the needle.

CMO 126

CMO Non-Profit Transform Advertising 126

Buffer Marketing

FEBRUARY 28, 2024

High engagement rates indicate a loyal and active audience, which can be more valuable to brands, allowing you to charge more even with a smaller following. Brand alignment : When your content and audience perfectly match a brand's target demographic, your value to that brand increases.

Price 125

Price B2C Energy Product 125

Marketing Insider Group

FEBRUARY 25, 2020

As a CMO, you are responsible for your business’s entire marketing strategy. When it comes down to it, it’s you who likely has to manage market research, competitor analysis, advertising, public relations, and sales materials, to name a few. Increase marketing ROI. Evaluation of competitor brands. Engage readers.

Customer 106

Customer CMO B2C Thought Leadership 106

Contently B2C

AUGUST 9, 2016

The broad scope of lifestyle brands like Lululemon can present a huge content opportunity. But it can also be difficult to zero in on a mission when your brand appeals to so many different people. Marketers are left answering questions like: Who, specifically, is the target audience? And is anything truly off brand?

Branding 52

Branding Food Health Fashion 52

Contently B2C

AUGUST 8, 2016

But while “old school” channels like print and blog content are still crucial parts of luxury marketing, an increasing number of brands are exploring new, cutting-edge channels that allow them to engage with consumers in an intimate way. Influencer marketing. Let’s look at three of the most popular tactics.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Rock Content

AUGUST 15, 2023

Whitepapers are highly effective when it comes to both increasing brand awareness and getting leads more interested in the business. Companies rely on firsthand market research, data collection, and interviews that help explain the benefit of a product and its value to the user.

Whitepaper 75

Whitepaper B2C Non-Profit SEO 75

Marketing Insider Group

FEBRUARY 2, 2021

Build brand recognition? In Section 2, we’ll dive into some of the best channels for accomplishing common goals for B2B and B2C businesses. Another factor to help you decide where to spend your marketing budget and resources is your target audience. Content marketing is best for: Lead generation. Brand awareness.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111