Martech

JUNE 3, 2024

Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets. Content, digital experience and ads Tailor your brand with elements of the vertical. If you are targeting pharmaceuticals, ensure your content, ads and branding visually and textually reflect the industry.

Pharmaceutical 117

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 117

Martech

OCTOBER 23, 2023

followers) Shelly Kramer Founder and principal analyst at V3 Broadsuite, Shelly consults on digital transformation for B2B and B2C companies. Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. LinkedIn: Tim Crawford (5.9K LinkedIn: Daniel Newman (27.7K

Transform 113

Transform Pharmaceutical B2C Event Marketing 113

Martech

OCTOBER 11, 2023

Unlike the B2C world, which successfully uses multiple social media platforms to engage with consumers and drive revenue, B2Bs have struggled to find the “killer app” for its social programs. Content and branding focused on communicating or enhancing brand pillars, for example; innovation, inclusion, efficiency, reliability, etc.

Pharmaceutical 122

Pharmaceutical Thought Leadership B2C Social Media Marketing 122

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. In this blog, we’ll explore some of the best niche marketplaces for B2B brands and share insights into how you can increase conversions on these platforms.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Search Engine Land

MARCH 29, 2023

This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. Conversation placement ads, positioned immediately after the original post and before the first comment, were created in 2021 to get brands where users spend most of their time – in a conversation thread.

Pharmaceutical 87

Pharmaceutical Whitepaper Millennials User-Generated 87

Marketing Insider Group

APRIL 20, 2020

B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently. Furthermore, in today’s digital world, your website is more important than ever to get your brand out in front of likely customers.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing Transform 145

Martech

MARCH 1, 2024

But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. Dig deeper: Where B2B brands win and lose on customer retention Let’s review the best retention marketing strategies for B2B. Buyers may place orders on their phones but still buy for their companies.

Gen Z 115

Gen Z Pharmaceutical Customer Acquisition Marketers 115