Remove B2C Remove Branding Remove Pharmaceutical
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MarTech’s digital transformation experts to follow

Martech

followers) Shelly Kramer Founder and principal analyst at V3 Broadsuite, Shelly consults on digital transformation for B2B and B2C companies. Her focus is on brand strategy and integrated marketing solutions, as well as leveraging social media and the web to drive growth. LinkedIn: Tim Crawford (5.9K LinkedIn: Daniel Newman (27.7K

Transform 131
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8 tips to adopt vertical marketing and drive SaaS growth

Martech

Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets. Content, digital experience and ads Tailor your brand with elements of the vertical. If you are targeting pharmaceuticals, ensure your content, ads and branding visually and textually reflect the industry.

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12 Niche Marketplaces to List Your B2B Services

Neil Patel

E-commerce is the future, but it isn’t just for B2C. B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. In this blog, we’ll explore some of the best niche marketplaces for B2B brands and share insights into how you can increase conversions on these platforms.

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What Is a Blog Writing Service? (And Why Your Business Needs One)

Marketing Insider Group

B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently. Furthermore, in today’s digital world, your website is more important than ever to get your brand out in front of likely customers.

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B2B social media ‘sweet spots’: What’s working and what’s not

Martech

Unlike the B2C world, which successfully uses multiple social media platforms to engage with consumers and drive revenue, B2Bs have struggled to find the “killer app” for its social programs. Content and branding focused on communicating or enhancing brand pillars, for example; innovation, inclusion, efficiency, reliability, etc.

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Global Business: The Basics of Data Protection and Data Privacy

Adobe Experience Cloud Blog

Most prospects for cloud solutions over that time have been rightly concerned with the issue of Data Protection and Data Privacy, both in terms of their responsibilities for customers’ data and the overall protection of their brand. A company that collects and uses data of individuals in a B2B or B2C environment is a data controller.

Law 133
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The B2B case for retention marketing: 7 key tactics

Martech

But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. Dig deeper: Where B2B brands win and lose on customer retention Let’s review the best retention marketing strategies for B2B. Buyers may place orders on their phones but still buy for their companies.

Gen Z 136