Marketing Insider Group

SEPTEMBER 24, 2024

Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. With countless brands vying for attention, those who think outside the box and create fresh, imaginative ideas are the ones who capture the audience’s interest.

Transform 78

Transform Social Media Marketing Whitepaper Marketing 78

Marketing Insider Group

JUNE 30, 2020

Unlike B2C Marketing, B2B companies have the unique challenge of not always being present in the eye of the customer. When you’re at the grocery store, you see products representing thousands of brands and companies lining the shelves. White Papers. White papers need to be some of your best content.

Whitepaper 145

Whitepaper Content Marketing eBook Marketing 145

Adobe Experience Cloud Blog

SEPTEMBER 24, 2015

Author: Jonathan John According to Content Marketing Institute , 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage with readers. Ask yourself: Does your brand content fall into this category? more brand-centric ).

Branding 134

Branding Whitepaper Thought Leadership B2C 134

Marketing Insider Group

FEBRUARY 17, 2011

And Asuthosh Nair & Jaspreet Sidhu from GetIt Comms recently published this great whitepaper on Social Media for B2B Marketing. Whether you are looking to support your brand, drive leads, support customers or all of the above, it is important to have a clear set of objectives going in. Why Does Social Media Matter.

Whitepaper 102

Whitepaper Thought Leadership B2C Marketing 102

Lusha

JULY 21, 2024

They’ve shown active engagement with your brand, suggesting they’re further along in their buyer’s journey than those who simply stumble upon your website. Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details.

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketing 52

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. It can help distinguish your brand, build your audience and promote customer loyalty. In short, B2B brands need to be there. Why should B2B brands be on Instagram? People use social to connect with brands as well.

Whitepaper 138

Whitepaper B2C User-Generated Marketing 138

Sprout Social

APRIL 8, 2021

Use social listening : Social listening does cover competitor research but it also extends out to general industry trends and brand sentiment. This topic on crafting the perfect daily schedule is a great example of covering both B2C and B2B. White paper, industry report & e-books. Example: Pinterest. Next steps.

Whitepaper 140

Whitepaper Content Marketing Marketing Marketers 140

Adobe Experience Cloud Blog

OCTOBER 16, 2014

Step 2: Gather your data- Ideally, you’re working from a larger piece of content like a report, white paper, or data set. Your design should include your branding. In some cases, the brand is woven throughout the infographic, and at other times it is added to the end. Content Marketing b2b B2C Consumer'

Whitepaper 132

Whitepaper B2C Thought Leadership Finance 132

Sprout Social

JULY 1, 2021

B2B SEO has a few basic areas that differ from B2C SEO. What is the difference between B2B & B2C SEO? Conceptually, B2B and B2C SEO have a similar basic goal: you want people searching for you to find you. Here are four key differences between B2B and B2C SEO. What is B2B SEO? More time in each sales stage.

SEO 144

SEO B2C PR Whitepaper 144

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. You are most certainly not the only one.

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. Revamp your brand perception to appeal to your new market. In addition to a larger workload, brand expansion usually requires shifts in messaging and expertise.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Sprout Social

FEBRUARY 22, 2021

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. As social spaces become increasingly crowded, B2B brands will need to prioritize strong and engaging social content to stay ahead of the competition. Don’t let this misconception turn you off of B2B social.

Whitepaper 145

Whitepaper Thought Leadership B2C Promotion 145

illumin

OCTOBER 24, 2024

Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions. Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

illumin

OCTOBER 24, 2024

Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions. Effective B2B advertising can increase brand visibility, grow sales volumes, and expand market reach.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Martech

MAY 17, 2022

It will: Identify brands are engaging with audio and video content and provide IP address-resolved firmographic data. Note whether the brands are already in the funnel. Did we mention that B2B is looking more and more like B2C. What it does. Casted Insights is intended to provide a holistic view of video and audio audiences.

Whitepaper 98

Whitepaper B2C Branding Transform 98

Marketing Insider Group

FEBRUARY 13, 2023

Now let’s look at some other ways B2B Marketing is different… B2B vs. B2C Marketing Now that you know a little about B2B marketing, it’s important to understand how it differs from B2C marketing. Instead of targeting businesses, B2C marketing targets customers. Whitepapers, Ebooks & Infographics.

B2C 137

B2C Whitepaper Marketing Marketers 137

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. says John Oxford, Renasant’s director of corporate communications.

Education 111

Education Marketing Strategy Branding Energy 111

Scoop.it!

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. That includes white papers, case studies, ebooks, infographics, etc. B2B focuses on building relationships with potential clients and increasing their awareness of your brand, products, or services. B2B vs. B2C Content Marketing.

Content Marketing 111

Content Marketing Whitepaper eBook B2C 111

Marketing Insider Group

APRIL 20, 2020

B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently. Furthermore, in today’s digital world, your website is more important than ever to get your brand out in front of likely customers.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Marketing Insider Group

JULY 7, 2020

You’ve started a corporate blog or a branded content hub. White papers, detailed, long-form blog posts, and case studies, too, can tell the story about how your products or services have helped solve your customers’ problems. Whether B2B or B2C, customers want to know that you stand behind your product. Then – crickets.

Whitepaper 144

Whitepaper B2C Customer Journey Customer loyalty 144

Set Up

FEBRUARY 25, 2025

Actionable Steps: Develop content like blogs, webinars, and whitepapers that address Client pain points and position you as a thought leader in a discipline or industry. As the matchmaker between Agencies and Brands, we regularly write about the Agency-Client relationship.

Inbound Marketing 59

Inbound Marketing Whitepaper Thought Leadership B2C 59

Trade Press Services Newsletter

OCTOBER 6, 2022

It positions your brand as an expert, authoritative leader in your industry. Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Defined as any content created by users of an online platform, UGC is popular in B2C markets.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Sprout Social

MAY 25, 2022

This is especially true as customers rely on social media as a research tool, support channel and place to sound off about brands. This rings true for B2B and B2C alike. Meanwhile, recent research from TikTok describes consumer behavior as an “infinite loop” in B2C. Reports, white papers and other lead magnets.

CRM 136

CRM Whitepaper B2C Food 136

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. This practice is just wrong.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

OnPassive Marketing

MAY 12, 2022

Another great benefit of content marketing is that it can help you form valuable alliances with other brands and businesses. This allows you to reach new audiences, promote your business to a broader audience, and ultimately grow your brand and leads. Whitepapers. Content marketing creates opportunities for partnerships.

Content Marketing 126

Content Marketing Whitepaper eBook B2C 126

Hubspot Marketing

FEBRUARY 25, 2025

The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Creating content that reflects your brands values (e.g., Brand content bylined by or featuring industry experts (e.g., blogs, videos, media with first-hand expertise from your brand).

Transform 85

Transform Marketing Marketers Gen Z 85

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. She offers the lessons learned along the way to help B2B brands create influencer marketing programs: Set a clear goal. Your revenue last year was a smart $29.4 Set a clear goal.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Adobe Experience Cloud Blog

JULY 19, 2013

As is typical for its size, the company had found itself fully committed to a Global agency; however the local UK branch specialised in B2C and was still using traditional marketing tactics for ad copy. Receive a message from a trusted brand which the viewer identifies with status. Whitepapers, stats & reports, infographics.

Whitepaper 134

Whitepaper Thought Leadership B2C Traditional Marketing 134

Adobe Experience Cloud Blog

DECEMBER 14, 2017

Social media is a popular sales channel for B2C brands, but it can be just as effective for B2B lead generation. Make sure your company profile is complete and robust, so users who are unfamiliar with the brand can quickly understand who you are and the unique value you offer. Fill up the business page. Do: Embrace Automation.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Martech

APRIL 15, 2022

Strategies that were once traditionally B2C are now being adopted by B2B marketers. In B2C marketing, companies sell directly to the end customers. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. What are the key differences between B2B and B2C marketing?

B2C 119

B2C Marketing Automation Platform Gen Z Whitepaper 119

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. They can choose from brand awareness, driving traffic and collecting leads. The revenue return on leads from a whitepaper is pretty low,” Schiele told MarTech.

Social Media Marketing 122

Social Media Marketing B2C Whitepaper Marketing 122

Marketing Insider Group

APRIL 19, 2021

From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. Look at your social media and content analytics to identify the demographics, location, social likes, pain points, hopes, dreams, and online behavior of those people who have already engaged with your brand.

Whitepaper 111

Whitepaper eBook Marketing Marketers 111

Marketing Insider Group

DECEMBER 3, 2020

While those in the Retail Job Area audience generated a massive spike in overall consumption in mid-November (retailers seem to have a last-minute tendency just like their B2C buyers), the Industry as a whole has been quite stable. B2B companies must consider customer experience as much as B2C companies. Who’s Requesting Content?

Retail 95

Retail Whitepaper Food B2C 95

Adobe Experience Cloud Blog

SEPTEMBER 27, 2010

This said, with this information you should also be able to recognize who is not a potential customer for your company – regardless of whether or not they downloaded your white paper or attended your latest webinar. Maureen Hall : Business-to-business work is about building a brand from the inside out.

Whitepaper 105

Whitepaper B2C Marketing Marketers 105

Hubspot Marketing

AUGUST 11, 2022

Some B2C customers, for example, spend very little time in the middle of the buyer’s journey compared to B2B customers that require far more nurturing, engagement, and relationship development before a purchase is made. Arel="noopener" target="_blank" hrefs is an excellent example of a brand that does blog content right. Whitepaper.

Whitepaper 145

Whitepaper eBook Education Price 145

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Why Spend Your Budget on Digital Marketing Services? Content Creation.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Adobe Experience Cloud Blog

MAY 30, 2010

Conversations are being conducted about your products, your brand and competitors on various digital channels throughout the web. B2C websites may be able to focus content solely on product information. Fortunately, there are more tools available than ever before to support time-honored customer feedback practices such as: Listening.

Whitepaper 84

Whitepaper Marketing Strategy B2C Marketing 84