Martech

SEPTEMBER 26, 2024

Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles. So, it’s not so much about eliminating the politics, it’s about navigating.”

CMO 107

CMO Communications Digital Marketing Marketing 107

Martech

SEPTEMBER 30, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the CMO of a new national footwear brand. Context) In addition to your other context, you are the CMO of a new national footwear brand.

Management 117

Management CMO Content Marketing Analytics 117

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 123

CMO Non-Profit Transform Advertisers 123

Martech

NOVEMBER 11, 2024

For this prompt, try selecting the CMO persona. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, you are a CMO for a consumer electronics brand planning to launch a new product in six months. MarTechBot now has 10+ personas to provide more targeted responses.

Management 110

Management CMO Marketing Automation Platform Marketing 110

Martech

DECEMBER 3, 2024

“That’s our new reality, that’s for sure,” said Demandbase CMO Kelly Hopping. “A few years ago it was pretty much just B2C and it was pretty random — like someone who got kicked off “The Bachelor” doing unboxing videos. But what about the state of B2B marketing itself? ” B2B is different.

Marketing 117

Marketing Marketers Advertisers Advertising 117

Martech

AUGUST 29, 2024

” “As so many dynamics are changing and with the focus on first-party data and performance, brands still need reach,” said Deborah Wahl, former CMO of General Motors, at the roundtable. Here are all the top consumer trends rated by marketers and where they landed in the rankings: Image: Mediaocean’s “2024 H2 Market Report.”

Market Research 127

Market Research Shoppers CMO Retail 127

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.

CMO 108

CMO Transform B2C Marketing 108

Hubspot Marketing

MARCH 23, 2021

As of February 2021, Deloitte's annual CMO Survey reports that marketing budgets are now roughly 11.7% Gartner's 2020 CMO survey confirms most marketing budgets rest around 11% of total company budget. B2B Product industries allocate, on average, roughly 10% of revenue to marketing , which is similar to B2C Services (10.1%).

B2C 145

B2C CMO Energy Marketing 145

Martech

DECEMBER 30, 2024

I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation.

Transform 107

Transform CMO Retail CRM 107

Martech

AUGUST 14, 2024

The state of email has been evolving more than ever, especially in 2024 due to Google and Yahoo’s new bulk sender requirements,” said Talar Malakian, CMO of Phonexa, the lead gen technology company that hosts MailCon.

Email Marketing 119

Email Marketing Marketing Marketers CMO 119

Martech

AUGUST 16, 2024

When Jim Stengel was CMO of Procter & Gamble, he told me, “You can never know the customer too well.” Marketers’ primary job is to know what the customer wants. It’s simple, but not easy. Jim knew his customers well enough that he turned Swiffer (an upgraded dust rag) into a multi-billion dollar brand platform.

Manufacturing 129

Manufacturing CMO User-Generated Product 129

Adobe Experience Cloud Blog

JUNE 16, 2017

While most of the shortcuts are currently for B2C industries, B2Bs should be preparing for the inevitable invasion of their verticals as well. Second, don’t brush off SERP updates that seem to only apply to B2C keywords or industries. Mobile Shortcuts —In March, Google added tappable shortcuts below the search bar on mobile.

CMO 113

CMO SEO B2C Thought Leadership 113

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. CMO Survey results suggest that this concern is overblown with only 1.7% The CMO Survey also found that only 1.9%

CMO 130

CMO B2C Marketing Marketers 130

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

CMO 91

CMO Key Performance Indicator Transform Thought Leadership 91

Martech

OCTOBER 16, 2023

Marketers are feeling much more optimistic this quarter, according to the CMO Survey from Deloitte. By sector, B2C Services companies report the highest rate of optimism, with 72% reporting feeling more optimistic. By sector, B2C Services companies report the highest rate of optimism, with 72% reporting feeling more optimistic.

B2C 122

B2C CMO Marketing Marketers 122

Martech

AUGUST 22, 2024

“A great kickoff meeting is one where everyone comes away with a clear understanding of what success looks like, what’s expected of them throughout the implementation, and what the immediate next steps are,” said Tyler Samani-Sprunk, co-founder and CMO of Simple Strat, a Diamond-Level HubSpot Solutions Partner.

CRM 120

CRM CMO Management Communications 120

Martech

DECEMBER 27, 2024

In 2025, as social media platforms evolve with stricter content moderation and shifting algorithms, brands, businesses, and the growing creator economy will find it increasingly difficult to reach their ideal audiences, said Rachel Sterling, CMO of domain name technology company Identity Digital. The result?

Customer 113

Customer Branding Customer Acquisition Customer Journey 113

Martech

JANUARY 9, 2025

AI agents will increase foot traffic and loyalty With the help of AI agents, brands can now have a local extension of their store manager trained and ready to assist digital customers 24/7, said Monica Ho, CMO of AI-powered marketing technology company SOCi.

Customer loyalty 127

Customer loyalty CMO Retail Customer Journey 127

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Source: 2019 CMO Survey, Deloitte. Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * Mobile marketing has always been challenging, especially for B2B companies and B2C companies that offer complex products. Focus on revenue attribution.

Transform 174

Transform CRM B2C CMO 174

The CMO Survey

JUNE 16, 2020

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Optimism about the economy is 50.9 (out in the next year.

CMO 130

CMO Transform Customer Acquisition B2C 130

The CMO Survey

MARCH 18, 2021

The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead. loss reported in the June 2020 CMO Survey , indicating job losses did not worsen over the last six months. Companies reported that 8.2% Of these losses, 28.1%

CMO 130

CMO B2C Marketing Marketers 130

Hubspot Marketing

FEBRUARY 25, 2025

Noel Griffith , CMO of SupplyGem , says that marketers can get ahead of themselves at this stage and to stay vigilant on prospects needs. Its different from a B2C persona, where youre researching demographic data like age and income level or interests. Their boss, like a VP of Marketing or a CMO.

Transform 91

Transform Marketing Marketers Gen Z 91

Marketing Insider Group

APRIL 30, 2013

Today’s post comes from Velocidi CMO Margaret Molloy (@ MargaretMolloy ) and includes her coverage of the discussions at the recent CMO Club Summit. With more than 100 CMOs in attendance, the agenda was packed with fantastic panels and superb peer-to-peer conversation. The CMO role is a great gig, but it requires major skills.

CMO 111

CMO B2C Thought Leadership Marketing 111

Martech

SEPTEMBER 19, 2024

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. Photo: Chris Wood.

Retail 115

Retail Shopper Market Shoppers Advertisers 115

Martech

DECEMBER 26, 2024

While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026.

Customer 121

Customer Direct Mail Transform Health 121

Duct Tape Marketing

DECEMBER 12, 2024

Yeah, so I think in B2B, it's a little bit different than B2C. John Jantsch (01:19.302) So I think a lot of people, especially when you talk about in the B2C world, naturally think of Peyton Manning, Kim Kardashian, I don't know, some of the folks that show up that way. Nick Bennett (00:42.748). Nick Bennett (00:53.2)

Transform 74

Transform B2C Influencer Marketing Marketing 74

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 Sign up to participate in the next CMO Survey here.

CMO 130

CMO Finance B2C Marketing 130

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. The most forward-thinking companies combine social, PR, and content into one team that works hand-in-hand with demand generation, all reporting to the CMO. Anna Hill is the CMO at the Walt Disney Company UK.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Martech

MAY 31, 2023

This is in slight contrast to the views of a similar-sized sample expressed in Gartner’s 2023 CMO Spend and Strategy Survey, where between 12% and 26% of those interviewed expected to decrease spending in specific digital channels. Dig deeper: Marketers under pressure to cut martech spend Get MarTech!

Digital Marketing 120

Digital Marketing B2C CMO Marketing 120

Marketing Insider Group

JUNE 12, 2015

Whether you’re a small business, a big corporation, B2B, B2C, or a non-profit organization, marketing matters to you. Your first option is to outsource your marketing strategy entirely to a chief marketing officer (CMO). Says Erik Huberman, CEO and Founder of outsource CMO company Hawke Media.

Non-Profit 108

Non-Profit CMO Affiliate Marketing B2C 108

Adobe Experience Cloud Blog

DECEMBER 15, 2017

Finally, it helps to find an executive sponsor (like the CMO!) Only 15% of B2B and 16% of B2C customers stated that their lack of engagement was the result of brands not offering engagement on the channels they prefer. who is aligned with your thinking and can coach your messaging to the rest of the leadership team.

Customer 134

Customer B2C Thought Leadership CMO 134

Hubspot Marketing

JANUARY 4, 2021

Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events.

Market Trends 145

Market Trends Transform CMO Marketing 145

Martech

JANUARY 30, 2025

Understanding the market landscape “You can never understand your customer too well,” said legendary Proctor & Gamble CMO Jim Stengel. Here is a comprehensive, four-step guide to local marketing success. Local marketing requires going very deep on a (relatively) small group of people.

CMO 92

CMO Marketing Marketers Analytics 92

Martech

MARCH 18, 2022

Data enablement platform LiveRamp has named Jessica Shapiro as CMO. Shapiro has extensive experience as a marketing executive in both B2B and B2C, not only with SAP Concur and Microsoft, but as director of U.S. Chris Wood, Editor. marketing at Starbucks. Shapiro will report directly to CEO Scott Howe.

B2C 115

B2C CMO Digital Marketing Customer 115

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Keeping up with these social trends isn’t just a B2C priority.

Branding 145

Branding B2C Real Estate User-Generated 145