Hootsuite

JULY 17, 2019

According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%. B2C Product: 20.9%. B2C Services: 24.7%. Source: The CMO Survey. Copywriting. B2B Services: 20.5%. Production costs.

Copywriting 112

Copywriting B2C CMO Direct Mail 112

Martech

DECEMBER 20, 2023

Co-hosts John Wall and Chris Penn bring knowledge and enthusiasm to their interviews with experts and practitioners who share their insights and tips on topics such as branding, positioning, copywriting and more. The CMO Podcast Host Jim Stengel is a true marketing legend. They also do a great job answering listener questions.

Marketing Ethics 123

Marketing Ethics Copywriting Transform CMO 123

AWeber

DECEMBER 19, 2022

All while using proven copywriting formulas, the tone-of-voice and word count you tell it to. Whether you’re a B2B or B2C tech brand, if you want your emails to stand out from all the noise in your customers’ inboxes, consider embracing neo-brutalism as a design strategy.”. Komal Helyer, award-winning CMO at Fractional.

Market Trends 136

Market Trends Email Marketing CMO Marketers 136

Orbit Media Studios

AUGUST 29, 2023

Create a persona for a [job title] for a [company revenue] [B2B/B2C] [industry] in [geography]. This single chart is a dream come true to the conversion copywriter. Create a persona for a [job title] for a [company revenue] [B2B/B2C] [industry] in [geography]. This person’s goals are to [list goals].

SEO 103

SEO Analytics Copywriting B2C 103

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Marketing Insider Group

JANUARY 6, 2020

Speakers include experts in brand building, marketing, copywriting, and SEO from some of the most successful brands in Europe and the world. The event features speakers from several different industries and a mix of sessions targeting both B2C and B2B audiences. Social Media Marketing World. March 1 – 3, San Diego, CA.

Marketers 20

Marketers Marketing eCommerce Social Media Marketing 20

AWeber

DECEMBER 19, 2022

All while using proven copywriting formulas, the tone-of-voice and word count you tell it to. Whether you’re a B2B or B2C tech brand, if you want your emails to stand out from all the noise in your customers’ inboxes, consider embracing neo-brutalism as a design strategy.”. Komal Helyer, award-winning CMO at Fractional.

Market Trends 85

Market Trends Email Marketing CMO Marketers 85