Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

DECEMBER 26, 2024

While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026.

Customer 119

Customer Direct Mail Transform Health 119

The CMO Survey

JUNE 16, 2020

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Optimism about the economy is 50.9 (out of sales.

CMO 130

CMO Transform Customer Acquisition B2C 130

The CMO Survey

MARCH 18, 2021

The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead. of marketing jobs were lost over the last year (February 2020 to February 2021). The effect of Brexit on marketing is addressed in the UK results.

CMO 130

CMO B2C Marketing Marketers 130

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

. * So, w e dug deeper , and found that marketers across the industry reported a number of substantial challenges that they felt stood as obstacles to achieving this higher-level growth: . Proving the impact of digital marketing . As marketers ourselves, we went to work to figure out how to overcome these obstacles.

Transform 174

Transform CRM B2C CMO 174

The CMO Survey

FEBRUARY 21, 2020

The age of artificial intelligence (AI) in marketing is upon us. The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. Popular AI Applications in Marketing.

CMO 130

CMO B2C Marketing Marketers 130

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 While more than half of marketers reported a 10.4 percent of marketers, up from 7.4

CMO 130

CMO Finance Marketing Marketers 130

Marketing Insider Group

APRIL 30, 2013

Previous interviews covered Social Business , Creativity , Big Data , Customer Experience , Thought Leadership , Content Culture , the Future of Search , the Science of Marketing , Content Brands and much more. With more than 100 CMOs in attendance, the agenda was packed with fantastic panels and superb peer-to-peer conversation.

CMO 111

CMO B2C Thought Leadership Marketing 111

Hubspot Marketing

FEBRUARY 25, 2025

Eugene Mischenko , President of the E-Commerce & Digital Marketing Association , feels that MOFU content often misses that problem-solving mark. Your marketing content should provide them with satisfaction in their selection and help them make any final decisions internally. Their boss, like a VP of Marketing or a CMO.

Transform 84

Transform Marketing Marketers Gen Z 84

Duct Tape Marketing

DECEMBER 12, 2024

As a co-founder of TACK and author of B2B Influencer Marketing: Work With Creators to Generate Authentic and Effective Marketing , Bennett reveals the transformative power of authentic creator partnerships in today’s competitive business landscape. Yeah, so I think in B2B, it's a little bit different than B2C.

Transform 74

Transform B2C Influencer Marketing Marketing 74

Martech

MARCH 18, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. Good morning, Marketers, and the decision to serve short-term goals and longer term ones isn’t always an either/or. Data enablement platform LiveRamp has named Jessica Shapiro as CMO. See terms.

B2C 113

B2C CMO Digital Marketing Customer 113

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

Author: Ellen Gomes The fast-moving world of content marketing is filled with an abundance of opinions trends, and insights. To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Pamela Wilson is an award-winning designer and marketing consultant who runs the popular Copyblogger blog.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Hubspot Marketing

JANUARY 4, 2021

That might sound overly simplistic, but I do believe it's paramount that marketers understand their influence and what a wonderful positive power it can be. Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. We are humans, serving humans.

Market Trends 145

Market Trends Transform CMO Marketing 145

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer 77

Customer Transform Energy Health 77

Martech

AUGUST 12, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you happy where you are? I ask because I’ve been reading suggestions that many marketers are looking to make a change in their career trajectories in the near future.

Transform 109

Transform CMO Customer Acquisition Retail 109

Search Engine Land

OCTOBER 19, 2023

Otherwise, millions and billions invested in AI will be wasted,” said Monica Ho, CMO of SOCi. Perhaps contributing to some of that overwhelmed feeling is this survey finding: 42% of marketers haven’t received any formal training on AI and its applications in marketing. B2C companies. No training or education.

B2C 100

B2C CMO Education Marketing 100

Martech

JUNE 29, 2022

. “The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” Get the daily newsletter digital marketers rely on.

Customer Journey 109

Customer Journey Customer Whitepaper B2C 109

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. Processing.Please wait.

B2C 126

B2C Whitepaper CRM Marketing Automation Platform 126

Martech

NOVEMBER 3, 2021

Breaking down your marketing budget. Recent data suggests that B2C organizations spend an average of 5% to 12% of their revenue on marketing, and B2B puts aside about 8% to 9% of their revenue for marketing spend. According to the 2021 CMO Survey , nearly 74% of companies invest in SEO. How it works. Keep in mind.

SEO 115

SEO B2C CMO Digital Marketing 115

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. If you’ve been keeping track of key trends, you know that video is now an essential part of any content marketing strategy.

Thought Leadership 134

Thought Leadership Marketing Marketers B2C 134

Adobe Experience Cloud Blog

APRIL 10, 2014

Author: Dayna Rothman This year’s Marketo Marketing Nation Summit was a complete whirlwind. We hosted for the first time at the Moscone Center, with keynotes from former Secretary of State, Hillary Clinton, CMO of GE, Beth Comstock, and our own fearless leader Phil Fernandez. Most Dramatic Business Impact–B2C.

CMO 132

CMO Thought Leadership SEO B2C 132

Martech

DECEMBER 29, 2023

Beyond limiting online visibility, ‘ghosting’ severely hampers a brand’s overall digital performance,” said Monica Ho, CMO of digital marketing company SOCi. “In In 2024, advancements in AI and automation will address this issue.

Retail 117

Retail eCommerce Gen Z Shoppers 117

Orbit Media Studios

OCTOBER 9, 2024

By Andy Crestodina B2B or B2C, enterprise or SMB, local or global, there’s one thing we all have in common… Our target audience is human. It’s not difficult or expensive to put the most human parts of your brand – your people – into your digital marketing. We relate to each other. We are social animals. We all know this.

Digital Marketing 60

Digital Marketing Marketing Marketers B2C 60

Marketing Insider Group

AUGUST 20, 2014

Who needs to worry about content marketing? Strategic digital marketers all need to understand the importance of content marketing. They should be able to talk about why it’s important in today’s digital + social + mobile world. And Red Bull is everyone’s favorite example in B2C.

Content Marketing 111

Content Marketing Entertainment CMO Marketing 111

AWeber

DECEMBER 19, 2022

After a year of sending emails in this post-Apple MPP world , marketers are finding more accurate and important metrics than open rate to assess the success of their email campaigns. “A Ann Handley, Digital Marketing & Content Expert. Komal Helyer, award-winning CMO at Fractional.

Market Trends 136

Market Trends Email Marketing CMO Marketing 136

Martech

AUGUST 19, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and do you switch on the TV to watch B2B? We know it works for B2C, with the success of Netflix, so why can’t we make it work for B2B?

Shopper Market 111

Shopper Market Retail Shoppers B2C 111

Martech

JULY 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what’s your number one marketing metric? Marketing-sourced revenue and pipeline velocity,” said Chris Walker, CEO, Refine Labs.

Shopper Market 115

Shopper Market Millennials Shoppers Shipping 115

Martech

MAY 24, 2023

But I was like, “Well, we’re supposed to be like the future marketing and sales leaders of the company. And all of the data shows that users, whether they’re B2B buyers or B2C buyers, they’re increasingly spending time online. A: Yeah, I started becoming known for being a digital expert inside GE.

eCommerce 104

eCommerce B2C CMO Energy 104

Martech

SEPTEMBER 30, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, who makes the decision? One of the major trends in B2B marketing is how it continues to adopt strategies that are traditionally B2C. More social, more video.

Key Performance Indicator 101

Key Performance Indicator B2C CMO Retail 101

Rock Content

MARCH 22, 2024

As we move further into 2024, certain trends are gaining momentum, changing the way you need to think about your digital marketing strategy. Marketing has changed more in the last five years than it has in the last 25 years in the B2B space, ” says Karen Walker, Intel’s CMO in Marketing Week.

Marketing 98

Marketing Marketers Customer loyalty CMO 98

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Marketing Insider Group

NOVEMBER 16, 2019

I can’t emphasize enough how vital it is for today’s businesses to put their customers at the heart of everything they do, not only for the success of their marketing strategy but also for the long-term success of their business as a whole. 90% of organizations now view their CMO as a collaboration-leader who connects different departments.

Customer 111

Customer CMO Customer Journey Marketing 111

Adobe Experience Cloud Blog

MARCH 30, 2016

And their B2B report echoes similar results, with the most effective digital marketing tactics being webinars/webcasts, email newsletters, blogs, videos, and online presentations. Why You Need to Spend Even More on Digital Marketing. Of course, to reorganize your marketing team, you need the budget.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Martech

OCTOBER 12, 2023

When you don’t pay it down Most digital, marketing and CX transformation initiatives assume — perhaps naively — that the enterprise knows all about its customers, with front-line staff and systems readily accessing a full “Customer 360.” Yet, like all foundational enterprise work, it can be hard to make the business case.

Customer 119

Customer Transform B2C CMO 119

Adobe Experience Cloud Blog

FEBRUARY 29, 2016

And with 60% of a marketer’s time devoted to digital marketing activities, as reported by Smart Insights, how can you ensure your messaging is standing out in the crowd? Most marketers draft messaging targeting B2B or B2C. Be in tune with your audience, whoever and wherever they are.

Thought Leadership 94

Thought Leadership B2C CMO Communications 94

Martech

DECEMBER 20, 2023

Click here to take the survey Marketing School While there’s a lot to be said for deep dives, you don’t always have the time for it. “Marketing School” is the answer. Neil Patel and Eric Siu offer daily bite-sized digital marketing insights and actionable tactics, battle-tested by their own hands.

Marketing Ethics 117

Marketing Ethics Copywriting Transform CMO 117

Martech

APRIL 5, 2022

Marketers and C-level executives are feeling an increased demand to prove the effectiveness of their ad campaigns and marketing initiatives. Marketing attribution has the potential to address this need. However, the problem with attribution is that both B2B and B2C customer journeys are becoming more complex.

Customer 106

Customer CMO Customer Journey Non-Profit 106