Remove B2C Remove CMO Remove Digital Trends
article thumbnail

The Changing Role of Marketing in 2020 – Culture and Customer Experience

Marketing Insider Group

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. Adobe’s 2019 Digital Trends report names customer experience as the most exciting business opportunity for 2020 – not content marketing, social media, or any other form of digital marketing.

Customer 111
article thumbnail

The Changing Role of Marketing in 2022 – Culture and Customer Experience

Marketing Insider Group

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. Adobe’s latest Digital Trends report names customer experience as the most exciting business opportunity for 2022 – not content marketing, social media, or any other form of digital marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Best Marketing Conferences of 2020

Marketing Insider Group

Adobe Summit brings together leaders in marketing automation, analytics, advertising, digital trends, and personalization for a series of over 400 interactive learning sessions and labs. The Digital Marketing Leaders Summit is one of Asia’s premier marketing conferences. Social Media Marketing World. March 1 – 3, San Diego, CA.

article thumbnail

Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). Overall, it appears that the survey respondents are optimistic about the direction their organisations are heading now that their strategies have shifted to more digitally-focused channels. of revenue.