Martech

DECEMBER 3, 2024

But what about the state of B2B marketing itself? “That’s our new reality, that’s for sure,” said Demandbase CMO Kelly Hopping. ” The impact of influencers The role of influencers in the B2B marketing space is steadily growing. People don’t seem to be sure about what works any more.

Marketing 114

Marketing Marketers Advertisers Advertising 114

Duct Tape Marketing

DECEMBER 12, 2024

How do you describe it when you tell somebody about your book and they say, what's influencer marketing? Yeah, so I think in B2B, it's a little bit different than B2C. Like you bring to your CMO, we need to do influencer marketing in all sense. Nick Bennett (00:42.748). Nick Bennett (00:53.2) John Jantsch (00:56.474) Yes.

Transform 74

Transform B2C Influencer Marketing Marketing 74

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. Welcome to another installment of CMO Confessions! The Career Path to CMO. Marketing to Marketers.

CMO 52

CMO B2C Fashion Advertisers 52

Marketing Insider Group

JANUARY 16, 2020

That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C. But first, content marketing strategists (and your CMO) need to understand the difference between themes and topics. Did you get that? No brand should cut corners on quality.

Customer 111

Customer Analytics B2C CMO 111

Martech

APRIL 10, 2024

She joined the company in January, after a long, successful tenure at Salesforce, where she held various leadership roles president of the advisory board, CMO, and general manager of the Platform and Trailhead businesses. Forbes named her one of the world’s most influential CMOs three years in a row.

CRM 110

CRM Inbound Marketing CMO Management 110

Marketing Insider Group

JANUARY 6, 2020

Social Media Marketing World. Social Media Marketing World was founded by Social Media Examiner in 2013. The Digital Marketing Leaders Summit is one of Asia’s premier marketing conferences. The event features speakers from several different industries and a mix of sessions targeting both B2C and B2B audiences.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145