Martech

SEPTEMBER 26, 2024

Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host Drew Neisser, founder of CMO Huddles. So, it’s not so much about eliminating the politics, it’s about navigating.”

CMO 107

CMO Communications Digital Marketing Marketers 107

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO 134

CMO Thought Leadership B2C Marketing Automation Platform 134

Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

CMO 125

CMO Non-Profit Transform Advertising 125

Martech

AUGUST 14, 2024

The state of email has been evolving more than ever, especially in 2024 due to Google and Yahoo’s new bulk sender requirements,” said Talar Malakian, CMO of Phonexa, the lead gen technology company that hosts MailCon. In some cases, offer options for unsubscribing or managing multiple email subscriptions.

Email Marketing 120

Email Marketing Marketers Marketing CMO 120

Martech

AUGUST 22, 2024

A new customer relationship management (CRM) platform is a big change for any organization, as well as for the people tasked with using the new system. Large organizations who’ve done similar implementations in the past might decide to manage this implementation on their own.

CRM 121

CRM CMO Management Communications 121

Martech

JANUARY 9, 2025

AI agents will increase foot traffic and loyalty With the help of AI agents, brands can now have a local extension of their store manager trained and ready to assist digital customers 24/7, said Monica Ho, CMO of AI-powered marketing technology company SOCi.

Customer loyalty 128

Customer loyalty CMO Retail Customer Journey 128

Hubspot Marketing

MARCH 23, 2021

As of February 2021, Deloitte's annual CMO Survey reports that marketing budgets are now roughly 11.7% Gartner's 2020 CMO survey confirms most marketing budgets rest around 11% of total company budget. B2B Product industries allocate, on average, roughly 10% of revenue to marketing , which is similar to B2C Services (10.1%).

B2C 145

B2C CMO Energy Marketers 145

Litmus

OCTOBER 5, 2021

Businesses need CMOs more than ever before, but the role of the CMO itself has changed. Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. The evolution of the CMO. 5 essential CMO pivots.

CMO 108

CMO Transform B2C Marketers 108

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup.

Customer 122

Customer Direct Mail Transform Health 122

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– That means you need the right team to manage your marketing automation platform. However, the smaller your company, the more “hats” your marketing automation manager will have to wear in the beginning.

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Martech

DECEMBER 30, 2024

I expect these initiatives and hires to proliferate in 2025, said Eric Williamson, CMO of conversation intelligence company CallMiner. Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation.

Transform 102

Transform CMO Retail CRM 102

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. For instance, managing content teams usually means managing a bunch of hyperlinks and floating deadlines. You need a few different appeals to reach buyers, living the pain, managing the pain, and deciding on spending money to solve the pain.

Transform 86

Transform Marketers Marketing Gen Z 86

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. CMO Survey results suggest that this concern is overblown with only 1.7% Popular AI Applications in Marketing.

CMO 130

CMO B2C Marketers Marketing 130

Adobe Experience Cloud Blog

JUNE 16, 2017

While similar carousels have displayed for B2Cs in the past, these new carousels display for searches like “project management software” and “best marketing software.”. While most of the shortcuts are currently for B2C industries, B2Bs should be preparing for the inevitable invasion of their verticals as well.

CMO 113

CMO SEO B2C Thought Leadership 113

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

CMO 91

CMO Key Performance Indicator Transform Thought Leadership 91

The CMO Survey

MARCH 18, 2021

The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead. loss reported in the June 2020 CMO Survey , indicating job losses did not worsen over the last six months. were senior manager roles. Companies reported that 8.2%

CMO 130

CMO B2C Marketers Marketing 130

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership 86

Thought Leadership Whitepaper User-Generated Price 86

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 Sign up to participate in the next CMO Survey here.

CMO 130

CMO Finance B2C Marketers 130

Duct Tape Marketing

DECEMBER 12, 2024

Yeah, so I think in B2B, it's a little bit different than B2C. John Jantsch (01:19.302) So I think a lot of people, especially when you talk about in the B2C world, naturally think of Peyton Manning, Kim Kardashian, I don't know, some of the folks that show up that way. Nick Bennett (00:42.748). Nick Bennett (00:53.2)

Transform 74

Transform B2C Influencer Marketing Marketing 74

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Andrew Seibert , Managing Partner of Imprint and Chairman of the Content Council, is deeply ingrained in the content marketing community. Anna Hill is the CMO at the Walt Disney Company UK.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

Martech

JANUARY 30, 2025

Understanding the market landscape “You can never understand your customer too well,” said legendary Proctor & Gamble CMO Jim Stengel. Balance automation with authenticity : Programmatic advertising makes managing campaigns easier. Here is a comprehensive, four-step guide to local marketing success.

CMO 85

CMO Marketers Marketing Analytics 85

Martech

OCTOBER 2, 2024

Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. The 16-year-old company began as a direct-to-consumer platform, giving people easy access to investing in ETFs and long-term wealth management. We’re managing people’s retirement.” Trust is really important,” Rosenblum said. “We’re

Branding 74

Branding Millennials Finance CMO 74

Hootsuite

JULY 17, 2019

According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%. B2C Product: 20.9%. B2C Services: 24.7%. Source: The CMO Survey. Project management systems. Management.

Copywriting 112

Copywriting B2C CMO Direct Mail 112

Hubspot Marketing

JANUARY 4, 2021

Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events.

Market Trends 145

Market Trends Transform CMO Marketers 145

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Save time with our powerful TikTok management tool. Our CMO approved.

Branding 145

Branding B2C Real Estate User-Generated 145

Martech

JANUARY 26, 2024

The company partnered with social media management platform Sprout Social in 2022. Capabilities include social listening, analytics and managing direct messages. Internally, the company uses Sprout Social to manage and gain intelligence from social. When Kraines joined Salesforce in 2019, her team had four social media managers.

Social Media Marketing 128

Social Media Marketing B2C CMO Management 128

Martech

AUGUST 12, 2021

Indeed, the “fractional CMO” is becoming more common. They went with Popwallet, a mobile wallet marketing platform that provides a range of customer experience management tools integrated through Apple Wallet and Google Pay. David’s Bridal customers can download coupons, schedule consultations, and earn free gifts. Why we care.

Transform 111

Transform CMO Customer Acquisition Retail 111

Duct Tape Marketing

NOVEMBER 7, 2024

As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. The privacy factor in personalization must be managed carefully. They deliver to eating establishments all over this country, and if you're a procurement manager for a restaurant, you open your Cisco app.

Customer 77

Customer Transform Energy Health 77

Sprout Social

JUNE 24, 2024

Content is the connective tissue What I always suggest to CMOs is to consider the agency fee model around paid media and use that as your baseline for more in-house resources. Media agencies charge between 5% to 15% of the overall planned ad spend as a management fee.

Customer Acquisition 114

Customer Acquisition B2C CMO Traditional Marketing 114

Martech

JANUARY 5, 2024

Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey. Greater standardization of metrics will likely spur more ad spending on RMNS. We’d like to know how it’s been for you.

Retail 121

Retail Transform Shoppers Advertising 121

Martech

SEPTEMBER 24, 2021

About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said TrustInsights.ai And he also shared some head-scratching.

Analytics 142

Analytics B2C CMO Search Marketers 142

Search Engine Land

OCTOBER 19, 2023

Otherwise, millions and billions invested in AI will be wasted,” said Monica Ho, CMO of SOCi. Soci surveyed 317 digital marketing professionals, 55% of whom were decision-makers (including marketing managers, marketing analysts, marketing directors, CMOs and VPs), working at U.S. B2C companies. No training or education.

B2C 100

B2C CMO Education Marketers 100

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Here are five ways to build a collaborative, trusting partnership.

CMO 127

CMO Communications Finance B2C 127

Hubspot Marketing

APRIL 13, 2021

For instance, your audience profile might be a social media manager, even though the buyer persona is a company's CMO, since she'll have final sign-off. If you work for a B2C company, consider consuming content from top influencers in a given industry to determine psychographic data for your audience profile.

B2C 134

B2C CRM Advertisers Advertising 134

Martech

MAY 31, 2023

by Latané Conant An excellent book about B2B and account-based marketing, it is the foundation of 6sense’s product certification program, which makes sense as Conant is the CMO there. Alfonso does a great job of laying a solid foundation for both B2B and B2C marketing technology management. No Cold Calls.’

B2C 116

B2C CMO Energy Food 116

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals.

B2C 129

B2C Whitepaper CRM Marketing Automation Platform 129

Martech

APRIL 12, 2024

Built on Adobe Experience Platform, Adobe’s Real-Time Customer Data Platform (Real-Time CDP) helps companies understand and connect with current and potential customers by using a complete foundation for data management, built-in governance controls and actionable unified profiles.

Customer 115

Customer B2C Transform Retail 115