Martech

AUGUST 16, 2024

When Jim Stengel was CMO of Procter & Gamble, he told me, “You can never know the customer too well.” While there are useful IoT products, a lot seem to exist so manufacturers can collect data on the users. Marketers’ primary job is to know what the customer wants. It’s simple, but not easy.

Manufacturing 131

Manufacturing CMO User-Generated Product 131

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. CMO Survey results suggest that this concern is overblown with only 1.7% The CMO Survey also found that only 1.9%

CMO 130

CMO B2C Marketing Marketers 130

The CMO Survey

AUGUST 27, 2019

However, the most recent CMO Survey, published in February 2019 , points to CMOs fears that a recession is approaching fast. In past blogs we highlighted CMOs focus on market penetration as a low-risk growth strategy and their precipitous 21% drop in optimism about the U.S. B2C Services rings in at a moderate 4.4%

B2C 100

B2C Manufacturing CMO Finance 100

Duct Tape Marketing

DECEMBER 12, 2024

Yeah, so I think in B2B, it's a little bit different than B2C. John Jantsch (01:19.302) So I think a lot of people, especially when you talk about in the B2C world, naturally think of Peyton Manning, Kim Kardashian, I don't know, some of the folks that show up that way. Nick Bennett (00:42.748). Nick Bennett (00:53.2)

Transform 74

Transform B2C Influencer Marketing Marketing 74

Marketing Insider Group

SEPTEMBER 17, 2024

We Now Have 3-D Printers and Distributed Manufacturing. It’s like customer experience by osmosis (moving from B2C to B2B). If you get that bit right, then everything else will follow. Do You See a Greater Need For Personalization? I can agree that customers are looking for greater personalization.

Customer 77

Customer Transform Entertainment Real Estate 77

Martech

DECEMBER 29, 2023

Beyond limiting online visibility, ‘ghosting’ severely hampers a brand’s overall digital performance,” said Monica Ho, CMO of digital marketing company SOCi. “In For brick-and-mortar retailers, improved AI and automation will help fill the gaps so they aren’t neglecting valuable online feedback and queries from customers.

Retail 122

Retail eCommerce Gen Z Shoppers 122

On24- CMO Confessions

JUNE 3, 2021

Hello and welcome to the latest episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features Steve Daheb, Chief Marketing Officer at ON24. As you know, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Manufacturing Law 52