Adobe Experience Cloud Blog

DECEMBER 16, 2014

I help clients become more effective and efficient with their marketing. In that capacity, I’ve helped companies in a number of verticals get more bang for their marketing buck. EIU : Both B2B and B2C? EIU : What is the marketing landscape going to look like five years from now? Aditya Joshi : That’s right.

Marketing Mix 134

Marketing Mix Finance CMO Analytics 134

Contently B2C

SEPTEMBER 15, 2016

At the dmexco conference in Cologne, Germany, LEGO CMO Julie Goldin sat down for a fireside chat in front of a packed audience to reveal how her company has become one of the world’s most popular content creators. ” The post 3 Keys to Great Content Marketing, According to LEGO CMO Julia Goldin appeared first on Contently.

CMO 52

CMO Content Marketing Marketing Mix User-Generated 52

Hootsuite

DECEMBER 10, 2019

The CMO Survey. The right balance of these activities depends on whether you’re marketing to consumers or to other businesses. Here’s the winning formula: B2C: 60% brand-building and 40% sales activations. In the past, social performance marketing has been handled by specialists. GlobalWebIndex.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Marketing Insider Group

AUGUST 12, 2010

I wrote about this subject in my book titled How to Create an Unstoppable Marketing and Sales Machine. When a CMO asks a CSO what he wants from the lead program, he often hears something like the following: I want a lot of leads and I want them to be highly qualified.

Telemarketing 94

Telemarketing Customer loyalty Marketing Marketers 94

Bannerflow

OCTOBER 2, 2018

Look out for a candidate who not only has a proven track record with SEO, but also someone with a well-rounded understanding of marketing. Social media is an important part of any in-house marketing mix. Whether you’re a B2C or B2B business, social media is just as important as ranking highly in Google search.

CMO 65

CMO Marketing Marketers Copywriting 65

Marketing Insider Group

AUGUST 10, 2010

These days, we really have the feeling that B2B marketers are all about following trends: we should have a blog, we should do lead nurturing, we should have a group on linkedIn. This is what your CMO was getting at by requesting a business plan from everyone and I love that example. OK, but WHY.

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketing 73

Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Because it is an easy metric to obtain.

Telemarketing 75

Telemarketing Customer loyalty Social Media Marketing Inbound Marketing 75