Martech

DECEMBER 26, 2024

While these specific updates target government entities and healthcare providers, they set a precedent that other industries should take seriously, said Chad Sollis, CMO for web accessibility platform AudioEye. Brand safety tools do more than ever to evaluate and rate content to avoid placing ads in the wrong context.

Customer 124

Customer Direct Mail Transform Health 124

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

CMO 91

CMO Key Performance Indicator Transform Thought Leadership 91

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Source: 2019 CMO Survey, Deloitte. Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * Mobile marketing has always been challenging, especially for B2B companies and B2C companies that offer complex products. Focus on revenue attribution.

Transform 174

Transform CRM B2C CMO 174

The CMO Survey

MARCH 18, 2021

The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead. loss reported in the June 2020 CMO Survey , indicating job losses did not worsen over the last six months. Companies reported that 8.2% Of these losses, 28.1% Some 72.2%

CMO 130

CMO B2C Marketing Marketers 130

The CMO Survey

JUNE 16, 2020

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Optimism about the economy is 50.9 (out in the next year.

CMO 130

CMO Transform Customer Acquisition B2C 130

Hubspot Marketing

FEBRUARY 25, 2025

Noel Griffith , CMO of SupplyGem , says that marketers can get ahead of themselves at this stage and to stay vigilant on prospects needs. Its different from a B2C persona, where youre researching demographic data like age and income level or interests. Their boss, like a VP of Marketing or a CMO.

Transform 82

Transform Marketing Marketers Gen Z 82

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 Sign up to participate in the next CMO Survey here.

CMO 130

CMO Finance B2C Marketing 130

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. The most forward-thinking companies combine social, PR, and content into one team that works hand-in-hand with demand generation, all reporting to the CMO. Anna Hill is the CMO at the Walt Disney Company UK.

Content Marketing 134

Content Marketing B2C Thought Leadership CMO 134

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership 86

Thought Leadership Whitepaper User-Generated Price 86

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Keeping up with these social trends isn’t just a B2C priority.

Branding 145

Branding B2C Real Estate User-Generated 145

Hubspot Marketing

JANUARY 4, 2021

Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. While I suspect a lot of us are feeling some virtual burnout right now, there will still be a place for these kinds of events, even after we resume in-person ones. We are humans, serving humans.

Market Trends 145

Market Trends Transform CMO Marketing 145

Martech

OCTOBER 2, 2024

Kim Rosenblum is CMO of Betterment, an independent digital investing advisor platform. They’re at a place where they need to focus all in on what they’re doing.” The 16-year-old company began as a direct-to-consumer platform, giving people easy access to investing in ETFs and long-term wealth management.

Branding 75

Branding Millennials Finance CMO 75

Marketing Insider Group

AUGUST 29, 2015

There’s few guides to help B2B companies maneuver through this quagmire, but Margaret Molloy , Global CMO and Head of Business Development at global strategic branding firm Siegel+Gale is one of them. Margaret Molloy, Global CMO and Head of Business Development at global strategic branding firm Siegel+Gale.

Branding 102

Branding B2C CMO Customer Journey 102

Hootsuite

JULY 17, 2019

According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%. B2C Product: 20.9%. B2C Services: 24.7%. Source: The CMO Survey. B2B Services: 20.5%. Facebook Messenger ads. Instagram ads.

Copywriting 112

Copywriting B2C CMO Direct Mail 112

Martech

JUNE 29, 2022

. “The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” ” Likely, this is also another example of B2B learning from B2C.

Customer Journey 112

Customer Journey Customer Whitepaper B2C 112

Duct Tape Marketing

NOVEMBER 7, 2024

As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. He's a long time advisor on digital transformation and marketing, and as a CMO, David guided Aetna now part of CVS Health through becoming a digitally oriented customer centric brand. This is John Jantsch.

Customer 77

Customer Transform Energy Health 77

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice. Hello, Webinerds!

CMO 52

CMO Tentpole B2C Retail 52

Sales Force: CMO

JULY 19, 2021

The biggest business discussions right now are taking place around how (and when) we should head back to the office. To get a better idea of what top business leaders consider when making these types of decisions, we asked members of The CMO Club to share some of their own strategies going forward. JD Dillon, CMO, Tigo Energy.

CMO 98

CMO Energy Health B2C 98

Adobe Experience Cloud Blog

APRIL 10, 2014

We hosted for the first time at the Moscone Center, with keynotes from former Secretary of State, Hillary Clinton, CMO of GE, Beth Comstock, and our own fearless leader Phil Fernandez. After a fun filled evening at the Exploratorium, everyone rallies to see final keynote featuring Marketo’s CEO Phil Fernandez, and GE’s CMO, Beth Comstock.

CMO 132

CMO Thought Leadership SEO B2C 132

On24- CMO Confessions

JANUARY 14, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with today’s marketing and sales leaders. Today’s CMO Confessions features Evy Lyons, CMO at Traackr. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below. Ecology Major to CMO.

CMO 52

CMO B2C Influencer Marketing Communications 52

Marketing Insider Group

AUGUST 20, 2014

This starts with the CMO and his or her role in building a culture of content that connects with the target audience. They talk about how we can make the world a better place. You should then start to identify the questions your customers are asking, the content they consume and the places where they hang out online.

Content Marketing 111

Content Marketing Entertainment CMO Marketing 111

Hubspot Marketing

APRIL 13, 2021

For instance, your audience profile might be a social media manager, even though the buyer persona is a company's CMO, since she'll have final sign-off. If you work for a B2C company, consider consuming content from top influencers in a given industry to determine psychographic data for your audience profile. Media Audience Profile.

B2C 131

B2C CRM Advertising Advertisers 131

Adobe Experience Cloud Blog

SEPTEMBER 3, 2013

Whether you are a B2B or B2C company, the summer intern or the CMO, writing is required. A company’s website is another great place to begin searching for a topic. They are definitely a valuable resource and the best place to go to gain insight on what topic might be interesting or trending at the moment.

Thought Leadership 134

Thought Leadership PR B2C CMO 134

Marketing Insider Group

FEBRUARY 25, 2020

As a CMO, you are responsible for your business’s entire marketing strategy. Some CMOs become so caught up in all of that activity that they forget about another vital aspect of marketing: your website. If you’re the CMO of a small- or medium-sized company, you probably wear a lot of hats. And what’s the point of all that?

Customer 106

Customer CMO B2C Thought Leadership 106

AWeber

DECEMBER 19, 2022

The first place you’ll see them is in transactional emails like real-time order tracking and shipping statuses, product ratings and reviews, appointment scheduling, and subscription and account confirmation.”. According to the experts, the key to effectively using AI in your emails is knowing what to ask the AI in the first place.

Market Trends 138

Market Trends Email Marketing CMO Marketing 138

Marketing Insider Group

SEPTEMBER 17, 2024

However, when the right offer hits us at the right time (and right place), we are very receptive. It’s like customer experience by osmosis (moving from B2C to B2B). The more this happens, the more our expectations rise, and with an ever-increasing awareness of ‘what can be done.’

Customer 77

Customer Transform Entertainment Real Estate 77

Martech

MAY 31, 2023

by Latané Conant An excellent book about B2B and account-based marketing, it is the foundation of 6sense’s product certification program, which makes sense as Conant is the CMO there. Alfonso does a great job of laying a solid foundation for both B2B and B2C marketing technology management. No Cold Calls.’

B2C 117

B2C CMO Energy Food 117

On24- CMO Confessions

JANUARY 28, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Market Trends Shipping 52

Sprout Social

MAY 4, 2020

Of course I’m biased, since I’m organizing the event, but I think we’ve got a really standout group of speakers across B2B (GitLab, Twitter, and several agencies that do B2B work) and B2C (CLEAR, CB2, Prana, Ste. Michelle Wine Estates, and so many other superstars). We’re up to 4000 registrants and the event is more than two weeks away.

Promotion 124

Promotion Thought Leadership B2C CMO 124

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Fashion Advertising 52

Martech

AUGUST 19, 2021

They avoid being placed on fake news sites trafficking conspiracy theories, but also lose placement on news sites that trafficking facts. In their release , Salesforce President and CMO Sarah Franklin draws comparisons with other content and product brands, including Disney, Netflix and Peloton.

Shopper Market 115

Shopper Market Retail Shoppers B2C 115

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Tyler Lessard, CMO at Vidyard, opened up Viewtopia with his session on “Connecting with Buyers in the Age of Experience.” Effective marketing utilizes a cross-channel approach, placing personalized content and seamless messaging at the forefront. Shift from Content Economy to Attention Economy. Put customers center-stage.

Thought Leadership 134

Thought Leadership Marketing Marketers B2C 134

Hubspot Marketing

OCTOBER 17, 2023

What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. B2B buyers have increasingly been conducting their own research before purchasing," says Cristy Garcia, CMO at impact.com. Influencer marketing has been a leading B2C marketing strategy this year.

Affiliate Marketing 131

Affiliate Marketing Market Trends B2C Transform 131

Hubspot Marketing

MAY 13, 2024

Why These Six Paradoxes Exist in The First Place First, I was curious if Reddy had an assumption about why these paradoxes exist in 2024. The concept of brand isn't new in the B2C space — in fact, it largely drives it. Now, Reddy believes B2B companies need to begin valuing brand in the same way as B2C.

B2C 105

B2C Marketing Marketers Communications 105

On24- CMO Confessions

DECEMBER 10, 2020

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Aaron Cullers, Head of Marketing at Madison Logic. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Marketing Automation Platform Thought Leadership 52

Chief Martec

DECEMBER 27, 2021

It’s analogous to how B2C platforms such as marketplaces and social media networks aggregate creators, merchants, and providers — with a nod to Ben Thompson’s aggregation theory model. This is game-changing — and if you’re a CMO, it’s likely crucial to your career to adapt accordingly. Workato), UI layer (e.g.,

B2C 138

B2C CMO User-Generated Management 138

Marketing Insider Group

NOVEMBER 16, 2019

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. But it makes sense for the CMO to have overall responsibility for bringing together all these different departments and individuals with a common goal. Source: [link].

Customer 111

Customer CMO Customer Journey Marketing 111