The CMO Survey

JUNE 16, 2020

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Optimism about the economy is 50.9 (out in the next year.

CMO 130

CMO Transform Customer Acquisition B2C 130

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs. I should start there, right?

CMO 90

CMO Key Performance Indicator Transform Thought Leadership 90

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 Sign up to participate in the next CMO Survey here.

CMO 130

CMO Finance B2C Marketing 130

Marketing Insider Group

APRIL 30, 2013

Today’s post comes from Velocidi CMO Margaret Molloy (@ MargaretMolloy ) and includes her coverage of the discussions at the recent CMO Club Summit. With more than 100 CMOs in attendance, the agenda was packed with fantastic panels and superb peer-to-peer conversation. The CMO role is a great gig, but it requires major skills.

CMO 111

CMO B2C Thought Leadership Marketing 111

Duct Tape Marketing

NOVEMBER 7, 2024

As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. He's a long time advisor on digital transformation and marketing, and as a CMO, David guided Aetna now part of CVS Health through becoming a digitally oriented customer centric brand. This is John Jantsch.

Customer 77

Customer Transform Energy Health 77

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Here are five ways to build a collaborative, trusting partnership.

CMO 127

CMO Communications Finance B2C 127

Sprout Social

NOVEMBER 21, 2019

According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. Maybe you’re able to emphasize a lower price point. For example, Google Product Listing Ads can help highlight all of the above for B2C brands. Price points.

Market Research 111

Market Research Gen Z Price B2C 111

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice. Hello, Webinerds!

CMO 52

CMO Tentpole B2C Retail 52

On24- CMO Confessions

JANUARY 14, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with today’s marketing and sales leaders. Today’s CMO Confessions features Evy Lyons, CMO at Traackr. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below. Ecology Major to CMO.

CMO 52

CMO B2C Influencer Marketing Communications 52

Marketing Insider Group

NOVEMBER 16, 2019

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. This puts CX above price and other traditionally critical factors. 90% of organizations now view their CMO as a collaboration-leader who connects different departments.

Customer 111

Customer CMO Customer Journey Marketing 111

On24- CMO Confessions

MAY 6, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with marketing and sales’ top leaders. Today’s CMO Confessions features David Clarke who is the Executive Vice President, Chief Experience and Chief Marketing Officer of UnitedLex. Welcome to another CMO Confessions podcast! Table of Contents: BGT, PWC and CXO.

CMO 52

CMO Transform Retail New Technology 52

Martech

FEBRUARY 19, 2022

Increasingly, martech platforms such as call analytics are being managed by the CMO – and not the CTO or CIO. Enterprise call analytics platforms use on-demand pricing, meaning customers pay a monthly subscription fee that will vary by usage. The majority of vendors profiled in this report charge for both phone numbers and minutes.

Analytics 104

Analytics CMO Price CRM 104

Martech

OCTOBER 4, 2023

Custom bidding models “When you put an AI provider like Scibids over the bid function, we are able to create custom bidding models that are buying on behalf of that advertiser and the advertiser only,” said Nadia Gonzalez, CMO of Scibids, a DoubleVerify company. “So Get MarTech! In your inbox. Business email address Subscribe Processing.

CMO 120

CMO Advertising Advertisers Digital Marketing 120

Duct Tape Marketing

MARCH 17, 2023

Louis is a fractional CMO for B2B companies, and mentors startups at MIT. 09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] He is a fractional CMO for B2B companies and mentors, startups at MIT. And I, that's really my expertise.

Marketing Strategy 97

Marketing Strategy B2C CMO Marketing 97

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. seconds over the past two decades.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Marketing Insider Group

OCTOBER 16, 2021

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. This puts CX above price and other traditionally critical factors. 90% of organizations now view their CMO as a collaboration-leader who connects different departments.

Customer 81

Customer CMO Non-Profit Customer Journey 81

Martech

DECEMBER 27, 2022

“Generative AI will see rapid adoption in 2023, with AI replacing SEO-focused content historically created by human beings,” said Venkat Nagaswamy, CMO at Canadian telecommunications company Mitel. “So Consumers will be more price-conscious and commerce will respond. “A

Transform 98

Transform Retail Shoppers Price 98

Hootsuite

DECEMBER 10, 2019

The CMO Survey. Get the Headspace Family Plan and see what it does for you and up to 6 people, for one low price. Here’s the winning formula: B2C: 60% brand-building and 40% sales activations. This gave us multiple perspectives on the social trends that matter most in the year ahead. GlobalWebIndex.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Martech

SEPTEMBER 11, 2023

Unlike Wayfair, where you can find almost everything for home decor, Homethreads offers a “curated portfolio of interior-design quality home furnishings at the fairest prices possible.” Q: Jim Stengel who was the CMO at P&G 20 years ago, once said to me, ‘You can never know your customer too well.’

Customer 113

Customer Real Estate Retail Transform 113

Martech

FEBRUARY 9, 2023

With price leading the list of streaming concerns, platforms like YouTube or Twitch have an unmatchable competitive advantage — their basic offerings are free, and are more likely to retain engagement, despite the current financial climate.

Shoppers 98

Shoppers Advertising Advertisers PR 98

Marketing Insider Group

JANUARY 6, 2020

The event is amazing (just seeing and possibly meeting Ann Handley alone makes this marketing event worth the price!) The event features speakers from several different industries and a mix of sessions targeting both B2C and B2B audiences. Social Media Marketing World. March 1 – 3, San Diego, CA. Dreamforce.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Bannerflow

OCTOBER 2, 2018

With full transparency over pricing, there is the potential to save money. Whether you’re a B2C or B2B business, social media is just as important as ranking highly in Google search. Your CMO is your chief strategist, coordinator, and team leader. Full transparency. Agile workflows is another advantage. Social media.

CMO 65

CMO Marketing Marketers Copywriting 65

The Next CMO

SEPTEMBER 6, 2022

Although almost all B2B companies require a funnel to be constructed for determining metrics, some argue that a marketing funnel is less effective for setting and tracking B2C marketing metrics if the product has a short, uncomplicated decision cycle. Determining funnel metrics comes down to what you can measure and how you measure it.

B2C 52

B2C Marketing Marketers Finance 52

Rock Content

JUNE 28, 2016

Dan Levi , CMO at Clear Channel Outdoor. Penry Price , VP Marketing Solutions at LinkedIn. How B2B and B2C marketing teams execute similar yet different marketing campaigns. Penry Price took the mobile discussion one step further. Stefan Tornquist , VP of Research at eConsultancy. Effective Marketing Solutions in 2016.

Transform 40

Transform Millennials B2C CMO 40

Hubspot Marketing

APRIL 14, 2025

But, as Nirmal Gyanwali , Founder & CMO and WP Creative , notes, the buck does not stop at the AI tool. Brandmark Im a big fan of upfront pricing models let me make and buy a logo and tell me how much it costs. Youll need to demo the product live and kick off the sales cycle for pricing.

Branding 100

Branding User-Generated Price eCommerce 100

The CMO Survey

SEPTEMBER 13, 2022

The CMO Survey has been collecting and disseminating the opinions of marketing leaders since 2008. This priority holds as most important, but low price has now emerged as a secondary priority given inflationary pressures. Both B2B and B2C buyers will be seeking to balance quality and price, as they manage budgets buffeted by inflation.

CMO 130

CMO Analytics Marketing Marketers 130

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C. For B2C, it’s 22 percent.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Marketing Insider Group

SEPTEMBER 30, 2010

She also recapped a CMO Council study: Sales and marketing—according to the report, which surveyed 506 sales, marketing and channel management professionals online—were more “antagonistic than synergistic” and there was “mistrust, misunderstanding of function, and a lack of alignment and singularity of purpose. Websites are store fronts.

Marketing 96

Marketing Marketers Manufacturing Telemarketing 96

Hubspot Marketing

APRIL 14, 2025

But, as Nirmal Gyanwali , Founder & CMO and WP Creative , notes, the buck does not stop at the AI tool. Brandmark Im a big fan of upfront pricing models let me make and buy a logo and tell me how much it costs. Youll need to demo the product live and kick off the sales cycle for pricing.

Branding 52

Branding User-Generated Price eCommerce 52

Econsultancy

DECEMBER 13, 2021

By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% 30% of UK B2C companies are still not back to pre-pandemic CX levels. of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Martech

MAY 2, 2025

Also falling off a cliff: The retailer’s sales, foot traffic and stock price. The retailer appeals to people who dislike Walmart’s generic feel but still want lower prices. ” Jim Stengal, the P&G CMO who turned Swiffer into a billion-dollar brand, once told me, “You can never know your customers too well.”

Shoppers 83

Shoppers Retail PR Marketing 83

Martech

SEPTEMBER 13, 2024

Harris traveled to southern Georgia in order to lose by less in those areas, not to win,” Rohan Castelino, CMO of adtech platform IRIS.TV Why spend so much time in counties Harris won’t likely win? Extending reach. told MarTech. The Harris campaign was mirroring the strategy used by Sen.

Branding 113

Branding CMO Advertisers Advertising 113