Hubspot Marketing

FEBRUARY 25, 2025

Mischenko notes that marketers either bombard prospects with overly promotional content or neglect them altogether, assuming the initial lead magnet or sales pitch is enough to push them down the funnel. Noel Griffith , CMO of SupplyGem , says that marketers can get ahead of themselves at this stage and to stay vigilant on prospects needs.

Transform 85

Transform Marketers Marketing Gen Z 85

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. B2B social media operates differently than B2C. Why does all of this matter?

Thought Leadership 93

Thought Leadership Whitepaper User-Generated Price 93

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 Sign up to participate in the next CMO Survey here.

CMO 130

CMO Finance B2C Marketers 130

Martech

JANUARY 30, 2025

Understanding the market landscape “You can never understand your customer too well,” said legendary Proctor & Gamble CMO Jim Stengel. For example, they can increase visibility for a pop-up event with immediate promotions. Here is a comprehensive, four-step guide to local marketing success.

CMO 86

CMO Marketers Marketing Analytics 86

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Keeping up with these social trends isn’t just a B2C priority.

Branding 145

Branding B2C Real Estate User-Generated 145

Hootsuite

JULY 17, 2019

Budgeting helps you ensure you’ll have the funds to achieve your goals, whether that’s promoting a new business or driving sales on a new product. According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%.

Copywriting 112

Copywriting B2C CMO Direct Mail 112

Marketing Insider Group

JULY 10, 2014

We can smell spin and promotion from a mile away. What about B2C?”. I think both B2B and B2C companies should be looking at their ability to deliver production-quality videos that entertain people. As our CMO likes to say, buildings don’t buy things, people do. We are too smart. It is a fact. They are people.

Content Marketing 111

Content Marketing PR B2C CMO 111

Marketing Insider Group

AUGUST 29, 2015

There’s few guides to help B2B companies maneuver through this quagmire, but Margaret Molloy , Global CMO and Head of Business Development at global strategic branding firm Siegel+Gale is one of them. Margaret Molloy, Global CMO and Head of Business Development at global strategic branding firm Siegel+Gale.

Branding 102

Branding B2C CMO Customer Journey 102

Sales Force: CMO

JULY 19, 2021

To get a better idea of what top business leaders consider when making these types of decisions, we asked members of The CMO Club to share some of their own strategies going forward. The CMO Club, which includes more than 650 of the world‘s most innovative marketing executives, represents both B2B and B2C brands. GET THE GUIDE.

CMO 98

CMO Energy Health B2C 98

Marketing Insider Group

JANUARY 12, 2015

In B2C, marketers started in the traditional advertising side of the house where the game was all about reach and frequency. I have covered company culture before , but here we are going to talk about the main job of the CMO: building a customer-focused culture of content. In today’s world, we tune out promotional messages.

CMO 111

CMO B2C Entertainment Content Marketing 111

OnPassive Marketing

APRIL 9, 2022

Marketing is all about generating, securing, and converting leads, whether it’s for a B2B or B2C company. However, if you’re a B2B marketer, you’ll need to employ specific B2B marketing strategies, which are distinct from those used by B2C businesses.

Marketing Strategy 59

Marketing Strategy Promotion Thought Leadership B2C 59

Adobe Experience Cloud Blog

APRIL 10, 2014

We hosted for the first time at the Moscone Center, with keynotes from former Secretary of State, Hillary Clinton, CMO of GE, Beth Comstock, and our own fearless leader Phil Fernandez. After a fun filled evening at the Exploratorium, everyone rallies to see final keynote featuring Marketo’s CEO Phil Fernandez, and GE’s CMO, Beth Comstock.

CMO 132

CMO Thought Leadership SEO B2C 132

Marketing Insider Group

AUGUST 20, 2014

This starts with the CMO and his or her role in building a culture of content that connects with the target audience. The biggest mistake marketers make is thinking that this is just another tactic where you can promote yourself. So many marketers think in terms of campaigns and promotions. That’s content marketing.

Content Marketing 111

Content Marketing Entertainment CMO Marketing 111

Martech

DECEMBER 7, 2023

He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. Click here to take the survey But Cardii foresees B2C use cases too. .” That’s a landscape Du Nguyen is seeking to transform with his AR-powered gift card start-up Cardii.

Transform 115

Transform B2C CMO New Technology 115

On24- CMO Confessions

JANUARY 28, 2021

Welcome back to another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Dan Frohnen, Chief Marketing Officer at Sendoso. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO B2C Market Trends Shipping 52

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– Your marketing automation manager may spend a lot of time writing and reviewing promotional copy and catchy headlines for different channels, so writing must come naturally to her.

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Martech

APRIL 5, 2022

For instance, 59% of marketing leaders said they face high levels of pressure from CEOs to show the impact of their efforts, according to the August 2021 CMO Survey sponsored by the American Marketing Association, Deloitte, and Duke University’s Fuqua School of Business. Marketing attribution has the potential to address this need.

Customer 107

Customer CMO Customer Journey Non-Profit 107

AWeber

DECEMBER 19, 2022

Whether you’re a B2B or B2C tech brand, if you want your emails to stand out from all the noise in your customers’ inboxes, consider embracing neo-brutalism as a design strategy.”. Here’s what the experts have to say: “The 2023 Song of the Year is going to be the one called ‘Do more with less,’” says Lauren Meyer, CMO at Socketlabs.

Market Trends 136

Market Trends Email Marketing CMO Marketers 136

Marketing Insider Group

NOVEMBER 16, 2019

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. Or maybe you want to promote a culture of great design and innovation. 90% of organizations now view their CMO as a collaboration-leader who connects different departments.

Customer 111

Customer CMO Customer Journey Marketers 111

Marketing Insider Group

JANUARY 2, 2015

58% of B2B marketers and 60% of B2C marketers will increase their content marketing budgets in 2014. 78% of CMOs believe custom content is the future of marketing. The word “exclusive” in email promotional campaigns increases unique open rates by 14%. CMO Council ). Marketing Profs ). Business2Community ).

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Duct Tape Marketing

MARCH 17, 2023

Louis is a fractional CMO for B2B companies, and mentors startups at MIT. 09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] He is a fractional CMO for B2B companies and mentors, startups at MIT. And I, that's really my expertise.

Marketing Strategy 97

Marketing Strategy B2C CMO Marketing 97

Marketing Insider Group

JANUARY 16, 2020

That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C. But first, content marketing strategists (and your CMO) need to understand the difference between themes and topics. You need to plan out the who, when, and how of creation and promotion. Did you get that?

Customer 111

Customer Analytics B2C CMO 111

Martech

OCTOBER 13, 2023

Like McDonald’s, Pepsi CMO Todd Kaplan described how an iconic brand can make an impact in digital culture. Pepsi CMO Todd Kaplan at DPAA Summit. The game was promoted using DOOH in Times Square and other locations around the city. Experiential culture. Image: DPAA Global. Image: DPAA Global.

CMO 122

CMO Advertising Advertisers Retail 122

Hootsuite

DECEMBER 10, 2019

The CMO Survey. Citadel used traditional public social feeds to promote the tournament and create excitement. That strategy should define your brand and promote customer happiness. Here’s the winning formula: B2C: 60% brand-building and 40% sales activations. GlobalWebIndex. Why We Compete at The Data Open.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor?

Thought Leadership 133

Thought Leadership Place B2C CMO 133

Marketing Insider Group

OCTOBER 16, 2021

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. Or maybe you want to promote a culture of great design and innovation. 90% of organizations now view their CMO as a collaboration-leader who connects different departments.

Customer 81

Customer CMO Non-Profit Customer Journey 81

Martech

APRIL 18, 2024

This year, our aim was to place a strong emphasis on actionable insights at the core of our discussions,” said Benoit Skinazi, CMO at Sharethrough, the programmatic adtech company hosting the event. “We Leaders in the adtech industry gathered to discuss new tools and strategies that lead to more sustainable digital advertising.

Advertising 113

Advertising Advertisers Finance Marketers 113

Martech

AUGUST 24, 2023

We’re excited to expand our existing partnership with Lyft as a launch partner in this new channel,” said Zoe Oz, CMO at Bilt Rewards. When customers buy a ticket to an event, Rokt’s technology sends a promotion that fits contextually with that event based on location, interest or other relevant tie-ins.

Real Estate 98

Real Estate Retail eCommerce Advertising 98

Orbit Media Studios

AUGUST 29, 2023

Create a persona for a [job title] for a [company revenue] [B2B/B2C] [industry] in [geography]. There are two main insights from this chart: what to promote more and what to produce more. What articles to keep promoting? If you’re low on ideas, here are 76 ways to promote an article. Share them more. Send them more.

SEO 104

SEO Analytics Copywriting B2C 104

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

Paul has been a featured speaker for AMA, MarketingProfs, Marketing Sherpa, BtoB Magazine, ITSMA, CMO Council, Marketing Operations Management and his articles and research have appeared in CMO Magazine, Information Week, Marketing Sherpa, iMedia, and quoted several times in BtoB Marketing Magazine. I have two pieces of advice here.

Thought Leadership 52

Thought Leadership Buzz Marketing B2C CMO 52

Marketing Insider Group

NOVEMBER 23, 2023

I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today. Based on my definition, content marketing is content the audience wants and campaigns include promotion that no one wants and that we try to avoid. Editors should.

Content Marketing 121

Content Marketing Marketers Marketing Food 121

Martech

MAY 16, 2022

I went into corporate America for about 10 years and was on the fast track, being promoted every couple of years,” Apple Rose Beauty founder Kristy Alexander told us. “I was up for another promotion when I decided to travel around the world. Image provided by Apple Rose Beauty. “I They really feel like we care.

Transform 100

Transform CRM Email Marketing Retail 100

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. seconds over the past two decades. characters.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

DECEMBER 28, 2022

In 2023, transcription accuracy of omnichannel customer-and-brand interactions will transition from a ‘nice-to-have’ to a critical capability,” said Eric Williamson, CMO of conversation analytics company CallMiner. Dig deeper: Let’s chat about this product. “In In-store experiences will become more omnichannel.

Transform 119

Transform eCommerce Shoppers Retail 119

Traackr

SEPTEMBER 22, 2015

Global organizations are making significant investments in developing always-on influencer programs and the visibility of these programs has climbed all the way up the ladder to the CMO. As such, it’d probably be worthwhile for us to do a follow-up post that touches on what we’re seeing among our B2C customers.

Influencer Marketing 67

Influencer Marketing Marketers Marketing B2C 67

AWeber

DECEMBER 19, 2022

Whether you’re a B2B or B2C tech brand, if you want your emails to stand out from all the noise in your customers’ inboxes, consider embracing neo-brutalism as a design strategy.”. Here’s what the experts have to say: “The 2023 Song of the Year is going to be the one called ‘Do more with less,’” says Lauren Meyer, CMO at Socketlabs.

Market Trends 85

Market Trends Email Marketing CMO Marketing 85

Marketing Insider Group

JANUARY 6, 2020

It’s just intimate enough to promote productive networking between attendees. The event features speakers from several different industries and a mix of sessions targeting both B2C and B2B audiences. Social Media Marketing World. March 1 – 3, San Diego, CA. and includes a carefully curated program of sessions. Dreamforce.

Marketers 20

Marketers Marketing eCommerce Social Media Marketing 20