Martech

AUGUST 19, 2021

In their release , Salesforce President and CMO Sarah Franklin draws comparisons with other content and product brands, including Disney, Netflix and Peloton. We know it works for B2C, with the success of Netflix, so why can’t we make it work for B2B? Salesforce announced their own streaming service, Salesforce+, slated for next month.

Shopper Market 110

Shopper Market Retail Shoppers B2C 110

Martech

JULY 13, 2021

She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. Marketing-sourced revenue and pipeline velocity,” said Chris Walker, CEO, Refine Labs.

Shopper Market 114

Shopper Market Millennials Shoppers Shipping 114

Martech

SEPTEMBER 19, 2024

Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. We have a really high budget from shopper marketing and less with brand marketing.”

Retail 105

Retail Shopper Market Shoppers Advertisers 105