Martech

APRIL 18, 2024

Aligning with your CMO and the rest of the C-suite Before this latest shift, it was possible to measure “micro conversions.” So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Words matter.

Whitepaper 113

Whitepaper Analytics User-Generated CMO 113

Sprout Social

NOVEMBER 21, 2019

According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. Market research isn’t just about reading graphs and digging through data: it’s about having meaningful conversations with people too. It’s timely.

Market Research 111

Market Research Gen Z Price B2C 111

Adobe Experience Cloud Blog

MARCH 30, 2016

The pressure to have an effective, dynamic presence on every single digital platform can be crippling to busy marketers who can barely keep up with just social media posts. And let’s not get started on the responsive, personalized website you need to have if you want to appeal to your audience.

Customer 91

Customer Thought Leadership Direct Mail Whitepaper 91

Martech

DECEMBER 20, 2023

Whether you’re an old hand or just starting, you’ll find advice that you can use to improve SEO, content marketing, social media strategy, email marketing and more. The CMO Podcast Host Jim Stengel is a true marketing legend.

Marketing Ethics 117

Marketing Ethics Copywriting Transform CMO 117

Marketing Insider Group

FEBRUARY 5, 2024

(Orbit Media) Producing original visuals consistently is a struggle for 35% of content creators, despite its effectiveness. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Orbit Media) The average human attention span has reduced from 12 seconds to 8.25 billion by 2025.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Marketing Insider Group

NOVEMBER 23, 2023

I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today. When did content marketing start? What’s the difference between content marketing and social media? There is no difference really.

Content Marketing 121

Content Marketing Marketing Marketers Food 121

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 94

Telemarketing Customer loyalty Marketing Marketers 94

OnPassive Marketing

APRIL 9, 2022

Marketing is all about generating, securing, and converting leads, whether it’s for a B2B or B2C company. However, if you’re a B2B marketer, you’ll need to employ specific B2B marketing strategies, which are distinct from those used by B2C businesses.

Marketing Strategy 59

Marketing Strategy Promotion Thought Leadership B2C 59

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media.

Thought Leadership 131

Thought Leadership Place B2C CMO 131

Marketing Insider Group

SEPTEMBER 30, 2010

Bannan wrote “ Creating a true partnership between marketing and sales ”. In the article, she offered this call to action for marketing and sales: “Partner or Perish”. Secondly, in smaller businesses the marketing is much closer or sometimes fully or partly integrated in sales, and often managed by one person.

Marketing 96

Marketing Marketers Manufacturing Telemarketing 96

Marketing Insider Group

AUGUST 10, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. This is what your CMO was getting at by requesting a business plan from everyone and I love that example. OK, but WHY. All rights reserved.

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketing 73

Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Because it is an easy metric to obtain.

Telemarketing 75

Telemarketing Customer loyalty Social Media Marketing Inbound Marketing 75

Marketing Insider Group

AUGUST 10, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. This is what your CMO was getting at by requesting a business plan from everyone and I love that example. OK, but WHY. All rights reserved.

Marketing Strategy 68

Marketing Strategy Telemarketing Customer loyalty Marketing 68

Orbit Media Studios

OCTOBER 9, 2024

By Andy Crestodina B2B or B2C, enterprise or SMB, local or global, there’s one thing we all have in common… Our target audience is human. We are social animals. The LinkedIn team also tested social posts with pictures of objects compared to pictures of people. We relate to each other. We all know this.

Digital Marketing 60

Digital Marketing Marketing Marketers B2C 60

Rock Content

JUNE 28, 2016

Marketers were invited to partake in the event and listen to success stories from some of the industry’s most prominent leaders, including: Brad Young , VP Digital Content Strategy at Prudential. Dan Levi , CMO at Clear Channel Outdoor. Penry Price , VP Marketing Solutions at LinkedIn.

Transform 40

Transform Millennials B2C CMO 40

SocialPilot

JANUARY 27, 2025

What is a B2B Social Media Strategy? A B2B social media strategy is a carefully crafted plan that businesses use to connect, engage, and convert other businesses through social media platforms. B2B social media operates differently than B2C. a CMO, IT manager, or procurement officer).

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

AWeber

DECEMBER 19, 2022

“Marketers will wake up from their dream of social being their main channel in 2023,” says Mor Mester, Head of Content Marketing at EmailVendorSelection. They’ll realize that email and SMS marketing together delivers much better results.”. Komal Helyer, award-winning CMO at Fractional.

Market Trends 132

Market Trends Email Marketing CMO Marketing 132

Adobe Experience Cloud Blog

FEBRUARY 29, 2016

Here are three data-backed tactics you can implement in your social media strategy to ensure success: 1. Most marketers draft messaging targeting B2B or B2C. Speaking of mobile, it can’t be an afterthought in your social strategy; it needs to be at the forefront. What about thinking B2H—business to human?

Thought Leadership 94

Thought Leadership B2C CMO Communications 94

Hootsuite

JULY 17, 2019

Plus, without an accurate social media marketing budget, it’s impossible to know the true ROI of your work. There’s no such thing as a one-size-fits all social media budget. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Copywriting 112

Copywriting B2C CMO Direct Mail 112

Marketing Insider Group

JANUARY 6, 2020

Social Media Marketing World. Social Media Marketing World was founded by Social Media Examiner in 2013. It has grown to be one of the biggest social media marketing conferences in the world. March 1 – 3, San Diego, CA.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

AWeber

DECEMBER 19, 2022

“Marketers will wake up from their dream of social being their main channel in 2023,” says Mor Mester, Head of Content Marketing at EmailVendorSelection. They’ll realize that email and SMS marketing together delivers much better results.”. Komal Helyer, award-winning CMO at Fractional.

Market Trends 78

Market Trends Email Marketing CMO Marketing 78

Martech

MAY 14, 2024

They also have to be on Facebook, Instagram, X, all of the platforms,” Susan Ganeshan, CMO of Emplifi, a customer engagement platform, told MarTech. .” Benefits of a multi-channel strategy The same is true for advertisers. The brands are mature and know they can’t just be on TikTok.

Influencer Marketing 127

Influencer Marketing Gen Z Law CMO 127

Econsultancy

DECEMBER 13, 2021

When it comes to investment, 19% of B2B marketing budgets is now dedicated to advertising efforts, marking it as the category with the biggest share of spend. This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%). of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hootsuite

OCTOBER 2, 2024

Average social media budget in 2024 General marketing budget Let’s start by looking at the average marketing budget as a whole. Gartner’s 2024 CMO Spend Survey found that marketing budgets as a whole fell 15% this year to 8.4% for those with an even mix of B2B and B2C, and just 5.7% for B2C brands.

B2C 102

B2C CMO Copywriting Analytics 102

Martech

JANUARY 15, 2025

AI should be dispersed to manage workflow and automated tasks, leaving social and care teams to focus on creative content and meaningful customer engagement, said Morris. Morris added: Social media marketing in 2025 should center around creating immersive, personalized and seamless experiences.

Gen Z 111

Gen Z Whitepaper Social Media Marketing Millennials 111

Martech

SEPTEMBER 13, 2024

Harris traveled to southern Georgia in order to lose by less in those areas, not to win,” Rohan Castelino, CMO of adtech platform IRIS.TV Why spend so much time in counties Harris won’t likely win? Extending reach. told MarTech. The Harris campaign was mirroring the strategy used by Sen.

Branding 112

Branding CMO Advertisers Advertising 112