Set Up

AUGUST 27, 2024

Many Agencies often focus heavily on B2C tactics to attract Clients. By understanding these metrics, Agencies can refine their ICP and optimize their marketing strategies to resonate with high-value prospects. Content marketing plays a pivotal role in this process. Content marketing is now a cornerstone of B2B strategies.

B2C 59

B2C Transform Marketing Strategy Content Marketing 59

Content Marketing Institute

SEPTEMBER 25, 2024

B2C Content Marketer of the Year Jim Bentubo led a team to tell a new corporate blog story at Ally Financial — Conversationally. The data-driven content hub drew 4 million page views in one year and delivers big to the bottom line.

B2C 123

B2C Content Marketing Marketing Marketers 123

Hubspot Marketing

NOVEMBER 21, 2024

Table of Contents What is B2B video marketing? Benefits of B2B Video Marketing B2B vs. B2C Video Marketing Building a B2B Video Marketing Strategy That Delivers Results B2B videos aren't just ‘nice to have’ anymore. B2B video marketing takes a strategic, targeted approach.

Video Marketing 129

Video Marketing Marketing Strategy Transform B2C 129

Aspiration Marketing

JULY 9, 2024

But with so much content, how can your podcast stand out? Podcasts are everywhere! True crime, self-help, even underwater basket weaving (seriously). This blog tackles the challenge of niche selection, helping you craft a podcast that resonates with listeners and propels your brand forward.

B2C 264

B2C Branding Content Marketing Marketers 264

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Content Marketing Institute

SEPTEMBER 30, 2021

The editor-in-chief of Sisters From AARP (and 2021 B2C Content Marketer of the Year) shares how they do it. Continue reading → The post How’d You Make That Flipping Awesome B2C Content for AARP? appeared first on Content Marketing Institute. But that doesn’t mean they don’t focus on niches too.

B2C 130

B2C Content Marketing Marketing Marketers 130

Scoop.it!

APRIL 5, 2022

In the B2C world, it can be difficult to grab the attention of your customers and compel them to make a purchase. And if you are new to the market and need to inspire some initial trust, it’s an even bigger challenge. That’s where content marketing comes in as a vital strategy. Here’s how. Or, at least it should be.

B2C 115

B2C Content Marketing Marketing Marketers 115

Search Engine Journal

MARCH 2, 2023

In this article, expert Greg Jarboe digs deeper into a CMI study and gives advice on what content marketers should prioritize. The post You Must Unlearn What You Have Learned About B2C Content Marketing appeared first on Search Engine Journal.

B2C 110

B2C Content Marketing Marketing Marketers 110

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. Marketing automation in B2B circles helps marketers nurture leads by sending them information about products and services. What is B2C marketing automation?

B2C 111

B2C Automobile Marketing Automation Platform Retail 111

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. Processing.

B2C 113

B2C eCommerce Retail Shoppers 113

Content Marketing Institute

JANUARY 4, 2021

While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from it. Continue reading → The post LinkedIn for Content Marketing: 3 Things You Should Know appeared first on Content Marketing Institute. Executives from Virgin, GE, and Microsoft all publish on LinkedIn.

Content Marketing 145

Content Marketing B2C Marketing Marketers 145

Backlinko

JANUARY 23, 2025

market share of digital advertising, more than any other advertising format (display, video or audio) ( IAB ) In the US, Google dominates the search advertising market, accounting for 50.5% billion in 2024, showing an 11.1% billion in 2024, showing an 11.1% billion in 2024, showing an 11.1%

B2C 114

B2C Advertising Advertisers Content Marketing 114

Hubspot Marketing

NOVEMBER 1, 2024

With D2C business sales predicted to reach nearly $230 billion by 2025, here’s what you need to know about the model and marketing within it. Table of Contents What is D2C marketing? You make the lemonade (as a manufacturer), put out a sign (as a marketer), and hand it directly to the people buying it (the consumer).

Manufacturing 128

Manufacturing B2C Non-Profit eCommerce 128

Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? Yes, it is true that we use content marketing to: Help our target audience solve problems. Use a Metaphor to Illustrate How Content Drives ROI.

Content Marketing 145

Content Marketing B2C Marketing Marketers 145

Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” Content marketing isn’t just one of those trends that come and go in the marketing world. It’s an essential ingredient in marketing success in the digital universe. After all, it appears on a content marketing agency’s blog, right?

Content Marketing 142

Content Marketing B2C Marketing Marketers 142

Tiecas

JANUARY 21, 2025

Content marketing for manufacturers is very different from regular B2B or B2C marketing. Manufacturing companies face unique challengeslong sales cycles, highly technical products, and multiple decision-makersmaking traditional marketing tactics less effective.

Manufacturing 52

Manufacturing Content Marketing B2C Traditional Marketing 52

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. That’s content marketing in a nutshell. Consider: Compared to outbound tactics, content marketing costs 62% less but generates 3x as many leads. Exceedingly well.

Content Marketing 143

Content Marketing B2C Marketing Marketers 143

Buffer Marketing

FEBRUARY 12, 2025

Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective channel for driving revenue That said, there are key differences between how you formulate a B2B social media strategy and a B2C social media strategy.

B2C 93

B2C Social Media Marketing User-Generated Entertainment 93

Martech

JULY 25, 2024

Fibr , an AI personalization company, launched a hub for B2C marketers with a pay-as-you-go model. Their AI personalizes content based on brand guidelines and audience data, aiming to improve customer experiences and conversions. Email: Business email address Sign me up! Processing. See terms.

B2C 108

B2C Energy User-Generated Retail 108

The LeadG2 Blog

SEPTEMBER 24, 2024

The B2B sales cycle is widely known for being lengthy and intricate, in stark contrast to B2C transactions that are typically more straightforward and swifter, often involving fewer decision-makers and a quicker decision process.

B2C 107

B2C Content Marketing Marketers Marketing 107

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few.

Customer 123

Customer Transform Customer loyalty Marketing 123

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create Content that Targets Your New Market.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. What Content Marketing Results Do You Want?

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Marketing Insider Group

APRIL 7, 2020

You know how important content marketing is in the 21 st century. Is there such a thing as budget-friendly content marketing?” You can deliver that information through content marketing, even when you’re strapped for cash. Follow content marketing best practices. Publish content consistently.

Content Marketing 145

Content Marketing Whitepaper Marketing Marketers 145

verse.ai

OCTOBER 1, 2024

Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. Ultimately, this is because content marketing focuses on helping, not selling.

B2C 59

B2C Content Marketing CRM Marketing 59

Marketing Insider Group

SEPTEMBER 19, 2023

But keeping up with demand and consistently producing high-quality content is a tall order, especially for small businesses with limited in-house resources. That’s where white label content marketing comes in: A solution that takes content creation off your plate while still allowing you to meet both your own and your clients needs.

Content Marketing 128

Content Marketing Non-Profit B2C Marketing 128

Scoop.it!

OCTOBER 20, 2022

Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs.

Content Marketing 111

Content Marketing Whitepaper eBook B2C 111

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Influence & Co

JUNE 28, 2023

By its very nature, content marketing is a long-term investment. This makes it a natural fit for B2B companies with extended sales cycles of weeks, months, or even years.

B2C 84

B2C Content Marketing Marketing Marketers 84

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Content marketing can give B2B companies a truckload of options to keep their audience engaged.

Whitepaper 145

Whitepaper Content Marketing eBook Marketing 145

Marketing Insider Group

JANUARY 19, 2021

“Does content marketing work? And yes, content marketing works. Content marketing takes time to work. But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Traditional marketing costs 62% more than CM.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS.

Content Marketing 138

Content Marketing User-Generated Influencer Marketing Customer Acquisition 138

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Marketing Insider Group

OCTOBER 26, 2020

As more customer interactions are online we can collect more data and use this data to prove the value of marketing activities, particularly content marketing. Most organizations find it more effective and affordable to outsource their content marketing to a specialist agency, rather than attempting to run it all in-house.

Transform 145

Transform Content Marketing Marketing Strategy Whitepaper 145

OnPassive Marketing

MAY 12, 2022

Content marketing is a newer way to generate leads. One of the best ways to get started with content marketing is to create the right content on the right topic. With that in mind, read on to find out how you can create content that will generate leads for your business. It Attracts The Right Leads.

Content Marketing 126

Content Marketing Whitepaper eBook B2C 126

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership Marketing 129

Sprout Social

APRIL 8, 2021

Marketing directly to consumers and marketing to businesses walk a similar strategy path but with some key differences. Using content marketing to support each part of the sale funnel helps you close your deal easier. But where do you start and what type of content should you create for B2B content marketing?

Whitepaper 138

Whitepaper Content Marketing Marketing Marketers 138