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Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketingtechnologies. If you’ve been keeping track of key trends, you know that video is now an essential part of any contentmarketing strategy.
The proliferation and success of fake ads (“The savings hack Amazon doesn’t want you to know about”) and clickbait headlines (“I used Garth Brooks’ secret ingredient in my chili, and now I won’t make it any other way”) aimed at B2C.
Marketing is all about generating, securing, and converting leads, whether it’s for a B2B or B2C company. However, if you’re a B2B marketer, you’ll need to employ specific B2B marketing strategies, which are distinct from those used by B2C businesses. Account-Based Marketing.
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