Content Marketing Institute

JANUARY 22, 2019

So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. How to be Purposeful With Your Purpose-Driven Content [Examples].

Gen Z 111

Gen Z Content Marketing Health Millennials 111

Marketing Insider Group

OCTOBER 28, 2019

If your content marketing strategy is more New Coke than the moneymaker it should be, read on. Learn what it takes to make content marketing work. Identify where your content strategy got off track. Rebuild customer trust with better content. But what if your content marketing just isn’t working?

Marketing Strategy 110

Marketing Strategy Content Marketing Whitepaper B2C 110

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Think you’re safe because you have a dedicated content marketing strategy? Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% What content resonates with Reddit users? This could work in your favor if youre a B2C brand. That said, Id argue that most content marketing is a long game, too. million people use Reddit daily, and 379.4 respectively.

Gen Z 102

Gen Z Copywriting Real Estate Marketing 102

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% What content resonates with Reddit users? This could work in your favor if youre a B2C brand. That said, Id argue that most content marketing is a long game, too. million people use Reddit daily, and 379.4 respectively.

Gen Z 99

Gen Z Copywriting Real Estate Marketing 99

Marketing Insider Group

MARCH 4, 2020

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. To be successful, though, an enterprise content marketing strategy must conquer some key challenges that enterprise marketing teams face.

Content Marketing 104

Content Marketing User-Generated Finance Marketing 104

Adobe Experience Cloud Blog

DECEMBER 20, 2016

For example, millennials are 44% more likely to permanently disengage with brands after receiving high volumes of mass generic email communications, according to Aimia Institute. Your buyers’ expectations for personalization and excellent content experiences have changed. Make Data Your Playground. Document Your Strategy.

Thought Leadership 124

Thought Leadership Millennials B2C eBook 124

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z.

Transform 86

Transform Marketing Marketers Gen Z 86

Martech

APRIL 15, 2022

The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers. What is B2B marketing? Types of B2B marketing.

B2C 122

B2C Marketing Automation Platform Gen Z Whitepaper 122

Hubspot Marketing

OCTOBER 30, 2022

To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. B2B vs. B2C Social Media Marketing Data. Just 13% of marketers put out content multiple times a day.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Rock Content

MAY 8, 2016

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place.

Marketing Plan 75

Marketing Plan Content Marketing B2C Whitepaper 75

Marketing Insider Group

SEPTEMBER 17, 2019

According to Hubspot, Content Marketing costs 62% less than traditional marketing. Make every piece of content that you write, photograph, or film count. With more effective content distribution strategies, you can make your web traffic soar to the moon and back. Your target market is millennial and Gen Z women.

Gen Z 106

Gen Z B2C Whitepaper Content Placement 106

Neil Patel

JUNE 24, 2021

Such as how Twitter’s millennial and Gen Z audience is a coveted one from a marketing perspective. Not only are there tons of millennials on Twitter, millennials more frequently use social media as a tool for discovering new brands. Content marketer and author Ann Handley’s profile is an excellent example.

Gen Z 145

Gen Z Millennials Promotion User-Generated 145

Hootsuite

MARCH 9, 2020

This is not news for B2B brands, but B2C brands might take note, too. Gen Zs taking their first steps into the workforce may well consider it non-negotiable to be onside, even more so than millennials. That means LinkedIn is a valuable platform for content marketers, especially in B2B. Source: Pew Research Center.

User-Generated 145

User-Generated Thought Leadership Education Marketing 145

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. Consistency, in whatever format you choose, is key.

Millennials 145

Millennials Social Media Marketing B2C Market Research 145

Content Marketing Institute

DECEMBER 5, 2017

It’s a key market for us. The millennial market is really who banks like ours are looking to connect with.”. Although it might be considered more employer branding than content marketing , the educational component contributes to the brand’s storytelling. dawnpapandrea Click To Tweet. Conclusion.

Education 111

Education Marketing Strategy Branding Energy 111

Martech

SEPTEMBER 24, 2022

Dig Deeper: How the gaming universe is preparing marketers for the metaverse. The survey was distributed relatively evenly across Gen Z (88 participants), Millennials (101), Gen X (136) and Boomers (76). Age demographics.

Gen Z 120

Gen Z Millennials Fashion Food 120

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use.

User-Generated 111

User-Generated Promotion Thought Leadership Millennials 111

Neil Patel

OCTOBER 12, 2020

With the right digital assistant in your back pocket, you’ll have a secret marketing weapon tailored to your brand’s needs. You’re going to make better marketing decisions for your audience in seconds. Remember when millennials disrupted the way we work with remote work and telecommuting? The good news?

Marketing 136

Marketing Marketers User-Generated SEO 136

Neil Patel

OCTOBER 8, 2020

Since most marketers on your team work on different content types or areas, you may want to organize their tasks through other marketing calendars and templates. This calendar includes your team’s marketing functions, content marketing campaigns, podcast series, SEO tasks, etc.

Transform 145

Transform Marketing Marketers Millennials 145

Content Marketing Institute

SEPTEMBER 27, 2018

HANDPICKED RELATED CONTENT: Conversational Content: How to Market Through Text Messaging and Chatbots. Nearly a third of millennials globally check their phone screen at least once every five minutes without being prompted by an alert or notification, according to KPMG’s 2017 Me, My Life, My Wallet Report.

Non-Profit 111

Non-Profit Marketing Marketers Millennials 111

Sprout Social

NOVEMBER 21, 2019

Which products and pieces of content are the hottest right now? For example, Google Product Listing Ads can help highlight all of the above for B2C brands. There’s no denying that email represents both an aggressive and effective marketing channel for marketers today. Content marketing research.

Market Research 111

Market Research Gen Z Price B2C 111

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Scoop.it!

DECEMBER 19, 2023

Think Mobile-First In B2C, many consumers use their mobile phones for holiday shopping. In fact, in 2022, 90% of Millennials used a smartphone or tablet to make a holiday purchase. A warm and fuzzy email without business substance won’t move decision-makers. So, what will? Consider the strategies below.

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketing 118

Search Engine Land

JUNE 16, 2023

A winning content strategy relies on an honest assessment and comprehensive understanding of four interdependent components: Your end goal Your audience Your product Your resources Your editorial and content calendars should combine these four components to guide users through all stages of their decision-making process.

Whitepaper 89

Whitepaper eBook User-Generated B2C 89

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. Where they are engaging with content. On the flip side, all marketers know many platforms today are overcrowded with advertisers. What platforms are they on?) What type of material they are consuming.

Pharmaceutical 87

Pharmaceutical Whitepaper Millennials B2C 87

Contently B2C

AUGUST 8, 2016

In addition to tapping an already established and loyal following, in influencer marketing is particularly effective at reaching millennials. While luxury brand content may not be able to replace a front-row seat at a runway or simulate a Jaguar test drive, when done right it can inspire a vital bond with the brand—and even in?uence

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Duct Tape Marketing

AUGUST 31, 2017

The New Copywriter: Meeting Modern Content Writing Demands written by Guest Post read more at Duct Tape Marketing. Millennials will make up roughly 35% of the global workforce in 2020 and right now many are optimistic about their career prospects – two-thirds to be exact.1 Analyzing Content and Proving ROI.

Copywriting 67

Copywriting Millennials Inbound Marketing B2C 67

Rock Content

NOVEMBER 17, 2020

A remarkable experience may trigger word of mouth marketing. The product itself can be the source of it, such as good customer service , a free gift card, a Content Marketing channel , or even specific events promoted by the company. Consider the millennials , for example. For B2C Marketers , the response rate was 84%.

Gen Z 59

Gen Z Millennials Transform User-Generated 59

Sachs Marketing Group

JULY 11, 2023

A digital marketing strategy is a comprehensive plan that outlines how a business will achieve its marketing goals through online channels like search, social media, email, and content marketing. It serves as a road map, guiding your marketing activities towards reaching its business objectives.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Health 75

Rock Content

MARCH 4, 2020

Why your company needs Digital Marketing. Digital Marketing strategies. What does a Digital Marketer do. What type of content is better for each stage of the buyer’s journey. How B2B and B2C companies can use Digital Marketing strategies. What is Digital Marketing. Content Marketing.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Rock Content

JUNE 28, 2016

This means creating a consumer-first content strategy ; developing a social media presence that encourages interaction; crafting an email marketing campaign that shares valuable insights with targeted end users; and on and on. Community development and content marketing initiatives were the main focus of the.

Transform 40

Transform Millennials B2C CMO 40

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Content Marketing 93

Content Marketing Thought Leadership eCommerce Marketing 93

Scoop.it!

MARCH 17, 2022

You will select your audience based on your business goals and market research. But don’t overlook past data, even if your previous content marketing efforts have failed. Picking your content channels. A successful content marketing strategy is one that has a clearly defined audience. Conclusion.

Whitepaper 115

Whitepaper Key Performance Indicator Promotion Analytics 115

Backlinko

MAY 14, 2024

The Secret Garden Company, a small B2C business, knows Instagram is a visual platform. For example: If you target Gen Z or millennials, meet them where they spend their time. Content Marketing Content marketing builds trust, establishes expertise, and guides customers through the buyer’s journey.

PR 113

PR Customer loyalty User-Generated SEO 113