Orbit Media Studios

MAY 24, 2023

Andy’s prompt: Build a persona for a Marketing Director of a $10M non-profit in the midwest US with a mission to provide better access to healthcare resources in under-served communities. The goals of this person are to create more effective fundraising campaigns through digital marketing and also to promote their events.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Hubspot Marketing

FEBRUARY 25, 2025

Brand content bylined by or featuring industry experts (e.g., 90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. Content Marketing Institute ) Email marketing reigns supreme, with 34% of marketers using it in their strategies.

Transform 86

Transform Marketing Marketers Gen Z 86

Marketing Insider Group

JUNE 12, 2015

Whether you’re a small business, a big corporation, B2B, B2C, or a non-profit organization, marketing matters to you. Not only does marketing matter, but you probably know that in today’s digital world, effective online marketing techniques are essential to driving business and increasing profits.

Non-Profit 108

Non-Profit CMO Affiliate Marketing B2C 108

Adobe Experience Cloud Blog

JANUARY 3, 2014

Instead, they build relationships with companies and products in a non-linear, difficult to predict way – they conduct independent research, they talk to a friend, they do more research, they see an advertisement online, they research on Facebook, they change their minds entirely, and then – seemingly at random – they buy.

Customer 134

Customer Non-Profit Outbound Marketing Inbound Marketing 134

Adobe Experience Cloud Blog

JANUARY 3, 2014

Instead, they build relationships with companies and products in a non-linear, difficult to predict way – they conduct independent research, they talk to a friend, they do more research, they see an advertisement online, they research on Facebook, they change their minds entirely, and then – seemingly at random – they buy.

Customer 121

Customer Non-Profit Outbound Marketing Inbound Marketing 121

Marketing Insider Group

JANUARY 10, 2022

I haven’t traveled overseas in a few years, so I only included one non-US event this year. But if you know of any “can’t miss” marketing events outside the US, please add a comment.). Best Marketing Events Happening in 2022. Content Marketing World. Registration is free!

Non-Profit 141

Non-Profit Marketing Marketers SEO 141

Search Engine Land

OCTOBER 25, 2023

Organic search remains an invaluable marketing channel for business-to-business (B2B) organizations looking to capture relevant non-brand search demand and manage their brand reputation. B2B SEO is a marketing strategy used to improve the organic search visibility of B2B companies. What is B2B SEO?

SEO 104

SEO Non-Profit B2C CRM 104

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. The best way to capitalize on this is by including your customer in your content marketing strategy. 1) Customer Case Studies.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Content Marketing Institute

SEPTEMBER 27, 2018

However, when done strategically, respectfully, and in a contextually relevant way, Ardath Albee, CEO of Marketing Interactions Inc., says the profitable benefits of SMS marketing easily supersede the most common pitfalls of this unique channel. SMS marketing benefits easily supersede the pitfalls, says @Ardath421.

Non-Profit 111

Non-Profit Marketing Marketers Millennials 111

Martech

OCTOBER 14, 2022

Let’s take a closer look at each of the main chief marketing officer responsibilities. CMOs are responsible for creating and managing a profitable growth strategy. However, many do not feel prepared to actually drive growth in important areas like market share and gross margin. Are your brand’s storyteller. Growth driver.

CMO 125

CMO Non-Profit Transform Advertisers 125

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hootsuite

OCTOBER 21, 2020

Customers have high expectations for brands in both B2C and B2B arenas. According to a recent poll by the Content Marketing Institute, 52% of B2B marketers say all the marketing for their organization is run by a small or one-person team. and How will social media marketing help achieve them? In that order.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Animalz blog

OCTOBER 4, 2022

Content marketing is baked into the DNA of most successful horizontal SaaS companies. And with good reason: the growth challenges these companies face can be uniquely solved through content. For the Zapiers, Webflows and Airtables of the world, content is more than marketing: it is acquisition, activation, and retention.

Non-Profit 70

Non-Profit User-Generated B2C Product 70

Rock Content

MAY 26, 2020

As an example, US spending on search adverts, often viewed as recession-proof, is falling between 9% and 15% in H1 2020 due to business closures and Amazon’s decision to suspend shipment of all non-essential products. Offline content is declining too, due to the nature of the crisis; so are events, meetings, and large gatherings.

Non-Profit 90

Non-Profit PR B2C Promotion 90

Martech

AUGUST 9, 2023

Dig deeper: How a non-profit farmers market is leveraging AI Get MarTech! The post 70% of SMB marketers willing to pay more for tools with AI/automation appeared first on MarTech. In your inbox. Business email address Subscribe Processing.

Non-Profit 98

Non-Profit CRM Marketing Marketers 98

Rock Content

AUGUST 15, 2023

Years ago, mostly government entities, non-profit organizations, and similar establishments used whitepapers to explore public opinion on policy changes and similar factors before enacting them. Like other popular content marketing examples, whitepapers make great additions to a marketing campaign.

Whitepaper 75

Whitepaper B2C Non-Profit SEO 75

Search Engine Land

MAY 10, 2023

The opportunity: Marketers with a strong understanding of SEO and content best practices and the ability to utilize AI for their strategies and tactics – from creation through optimization – will quickly gain a competitive advantage. The use of AI for SEO and content is set to grow 5x this year.

SEO 99

SEO User-Generated Non-Profit Promotion 99

Marketing Insider Group

NOVEMBER 16, 2019

Adobe’s 2019 Digital Trends report names customer experience as the most exciting business opportunity for 2020 – not content marketing, social media, or any other form of digital marketing. A 2017 survey of B2B and B2C companies found that only 8% had a single source of unified data. Image source: [link].

Customer 111

Customer CMO Customer Journey Marketing 111

SocialPilot

JANUARY 31, 2024

Influencer marketing is a relationship-demanding approach that is not just restricted to consumer-based brands, but it’s achieving huge success in the B2B domain. As per the data from Stastica, the SaaS market will reach $374.50 Influencer marketing was estimated to be worth $21.1 billion by 2028. billion in 2024.

Influencer Marketing 119

Influencer Marketing User-Generated Education Marketing 119

CXL

NOVEMBER 22, 2022

Digital marketing metrics are values that are used to track and measure campaign performance. The right marketing metrics show how customers react to your digital marketing efforts. Their insights support decision-making and budget management by identifying profitable channels and honing in on where to maximize conversions.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Duct Tape Marketing

JANUARY 14, 2020

He is an innovation and marketing expert and the founder of the Non-Obvious Company which has spawned a number of books under that title, including the one we’re going to talk about today. Non-Obvious Megatrends: How to See What Others Miss and Predict the Future. Beautiful themes, just really fast profitable way to go.

Non-Profit 57

Non-Profit Education B2C Place 57

Marketing Insider Group

OCTOBER 16, 2021

Adobe’s latest Digital Trends report names customer experience as the most exciting business opportunity for 2022 – not content marketing, social media, or any other form of digital marketing. A 2017 survey of B2B and B2C companies found that only 8% had a single source of unified data.

Customer 81

Customer CMO Non-Profit Customer Journey 81

Rock Content

APRIL 21, 2020

It can be buying a product, using a service or even a non-commercial relationship such as consuming content or getting in contact to solve a doubt or an issue. As the market changes towards more personalized, customized deliveries, this team starts to become a vital necessity for companies around the world. Take a look!

Customer 52

Customer Non-Profit B2C Customer loyalty 52

Pam Didner

JANUARY 1, 2021

Conference centers and hotels will require higher, potentially non-refundable deposits. You’ll receive the most disruptive digital, eCommerce and omnichannel content, and walk away with actionable insights to grow your profits, faster. Content Marketing World. Higher Venue Deposits. Choose wisely. SES Experience.

Transform 52

Transform Marketing Marketers Digital Marketing 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. And while there are some SaaS products on the market for a B2C audience, the majority are B2B so the customer journey looks a little different and could take a little longer. 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

And while there are some SaaS products on the market for a B2C audience, the majority are B2B so the customer journey looks a little different and could take a little longer. Provide value The customer journey in SaaS marketing is longer than the typical B2C funnel. Want to learn more about SEO? We’ve got you covered.)

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Exposure Ninja

JUNE 29, 2023

You may have fallen victim to this yourself if you’ve ordered something that was marketed to you as eco-friendly and it arrived covered in non-recyclable plastic. I mage Source Choosing your channels Some businesses even decide to choose their marketing channels carefully. The campaign was against the World Cup.

Food 52

Food Health Marketing Marketers 52

Marketing Insider Group

SEPTEMBER 8, 2020

It’s so effective that for every dollar you spend on email marketing, you’re likely to earn $38 in revenue for your efforts. Email drip marketing, therefore, is an essential component of your content marketing strategy. Educational email drip campaigns are excellent choices for B2B and non-profit organizations.

Non-Profit 143

Non-Profit B2C Fashion Marketing 143

Exposure Ninja

AUGUST 18, 2022

Email marketing suits all customers. 81% of B2B marketers report that their most used form of content marketing is email newsletters, and 64% of B2B marketers say their email marketing strategy helped them reach their business goals in 2021. It’s suitable for everyone. Send Day and Time. Let’s recap.

eBook 64

eBook eCommerce Email Marketing User-Generated 64

Backlinko

MAY 14, 2024

While remaining profitable. Rank Channels by Audience and Impact Allocate your budget to marketing channels most likely to reach your target audience to get the best ROI. For example, marketing agency Omniscient Digital knows its target market is on LinkedIn. Say you want to grow sales by 15% over the next 12 months.

PR 113

PR Customer loyalty User-Generated SEO 113