B2C, Content Marketing and Telemarketing

11 Reasons Why Outbound Telemarketing Programs Fail

Marketing Insider Group

JUNE 29, 2010

The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals. In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails.

Telemarketing

Telemarketing Inbound Marketing Customer loyalty Whitepaper

What Are the Different Types of Marketing?

Exposure Ninja

OCTOBER 16, 2023

If you’re interested in attending events, check out this guide on getting started with event marketing. Direct Mail and Telemarketing Direct mail and telemarketing are more frowned upon by consumers than other forms of traditional marketing. Learn more about direct mail and telemarketing laws in the UK.

Telemarketing

Telemarketing Outbound Marketing Direct Mail Inbound Marketing

6 Content Marketing Tips That Drives Leads

Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Get creative.

Content Marketing

Content Marketing Telemarketing Inbound Marketing Customer loyalty

Webinars

Marketing Operations in 2025: A New Framework for Success

MORE WEBINARS

The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

JUNE 2, 2010

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques. Sounds easy right?

Content Marketing

Content Marketing Manufacturing Inbound Marketing Telemarketing

Lead Generation Programs That Work

Marketing Insider Group

JULY 15, 2010

by Michael Brenner, July 15, 2010 Related Posts: Marketing Leads: Quality Vs. Quantity 5 Steps to Achieve Lead Generation ROI 11 Reasons Why Outbound Telemarketing Programs Fail Need to Drive Leads? I will come back and update this post with the recording when it becomes available.

Telemarketing

Telemarketing Inbound Marketing Customer loyalty B2C

5 Sales Closing Techniques

Marketing Insider Group

OCTOBER 7, 2010

This post also appeared recently in B2C Marketing Insider. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. I printed this and passed it out during our last sales meeting.

Telemarketing

Telemarketing Customer loyalty B2C Inbound Marketing

7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing.

Social Media Marketing

Social Media Marketing B2C Telemarketing Whitepaper

Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? You want to be found when they do.

Telemarketing

Telemarketing Inbound Marketing Customer loyalty B2C

7 Tips For Successful Lead Follow-up

Marketing Insider Group

JULY 19, 2010

In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed. Related Posts: Be A Hero: Choose Appointment Setting for Your Next Campaign 11 Reasons Why Outbound Telemarketing Programs Fail 5 Sales Closing Techniques What Is Marketing Acceleration?

Telemarketing

Telemarketing Inbound Marketing Customer loyalty Whitepaper

Be A Hero: Choose Appointment Setting for Your Next Campaign

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics. That is so true!

Telemarketing

Telemarketing Customer loyalty Marketing Mix Social Media Marketing

The Role of B2B Marketing

Marketing Insider Group

SEPTEMBER 2, 2010

Related Posts: Why am I in Marketing? Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? How has your role changed? Share your thoughts, post a comment.

Telemarketing

Telemarketing Inbound Marketing Customer loyalty Marketing Mix

The Role of B2B Marketing

Marketing Insider Group

SEPTEMBER 2, 2010

Related Posts: Why am I in Marketing? Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? How has your role changed? Share your thoughts, post a comment.

Telemarketing

Telemarketing Inbound Marketing Customer loyalty Marketing Mix

Social Media: The Journey Begins With You

Marketing Insider Group

JUNE 9, 2010

Essential Twitter Tips from Guy Kawasaki Top 5 Social Media Books Top 10 Common Social Media Mistakes to Avoid Author: Brian Rice *This post originally appeared on B2C Marketing Insider and was reposted with the permission of the author.

Telemarketing

Telemarketing B2C Inbound Marketing Customer loyalty

Integrating Social Media and Search

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Need to Drive Leads?

Telemarketing

Telemarketing B2C Inbound Marketing Customer loyalty

Holy Cow! That Is A Lot Of Time Spent Online Using Social Media

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! Share your thoughts, post a comment.

Telemarketing

Telemarketing Customer loyalty B2C Inbound Marketing

Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

NOVEMBER 1, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy September 28, 2010 1 Subscribe Integrate Social Media Into Your Marketing Mix As a results-oriented marketer you want to only deploy (..)

Marketing Mix

Marketing Mix Telemarketing Customer loyalty Thought Leadership

The Secret To B2B Social Media?

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media?

Telemarketing

Telemarketing Marketing Mix Customer loyalty Inbound Marketing

Finding The Time To Tweet or Blog?

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? Thanks for the comment!

B2C

B2C Telemarketing Customer loyalty Marketing Mix

B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

JUNE 11, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 11, 2010 Subscribe B2B Social Media Strategy and Executive Buy-in Share For today’s post I have had the pleasure of being (..)

Telemarketing

Telemarketing Customer loyalty Inbound Marketing B2C

Marketing, Death and Taxes

Marketing Insider Group

OCTOBER 26, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Outbound Marketing

Outbound Marketing Telemarketing Customer loyalty B2C

How Social Media Drives Better Email Results

Marketing Insider Group

JULY 6, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. An example of a Personal URL would be: yoursite.com/Jim.Smith and when “Jim&# visits his personal url, the website will usually be customized to him.

Telemarketing

Telemarketing Customer loyalty Marketing Mix Inbound Marketing

9 Essential Social Media Resources

Marketing Insider Group

AUGUST 26, 2010

Share: Read more from Social Media B2B Marketing , Social Media Click here to cancel reply. Share your thoughts, post a comment.

Telemarketing

Telemarketing B2C Inbound Marketing Customer loyalty

8 Essential Social Media Resources

Marketing Insider Group

JULY 1, 2010

Share: Read more from Social Media Social Media Campaigns 2 Comments Post a comment Jeremy Victor Jul 1 2010 excellent list Brian.

Telemarketing

Telemarketing B2C Inbound Marketing Customer loyalty

10 Reasons Why Mobile is Hot!

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot!

Telemarketing

Telemarketing Customer loyalty Inbound Marketing B2C

Tweet Chats: Organized Chaos or Untapped Marketing Opportunity

Marketing Insider Group

AUGUST 24, 2010

About Brian Rice Brian Rice is the author of B2C Marketing Insider and serves as Online Marketing Manager for SAP. Share: Read more from Social Media B2B Marketing , Content Marketing , Marketing Innovation , Social Media , Social Media Campaigns 3 Comments Post a comment Martine Hunter Aug 25 2010 Great post Brian.

Telemarketing

Telemarketing Marketing Mix B2C Inbound Marketing

How to Nurture The Great Unknown Leads

Marketing Insider Group

JULY 27, 2010

The cost will be low since you used existing content, house-list emails and a general desire to help your customers make a quality buying decision. Try These Traditional Tactics Now The 4 Most Common Mistakes in B2B Content Marketing How To Shorten The B2B Buyer Cycle With Landing Pages Why Is Search…So…Darn…Hard?!

Telemarketing

Telemarketing Inbound Marketing Customer loyalty Whitepaper

Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing

Telemarketing Customer loyalty Marketers Marketing

Life Is Short!

Marketing Insider Group

AUGUST 19, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 19, 2010 2 Subscribe Life Is Short!

Telemarketing

Telemarketing Customer loyalty Inbound Marketing B2C

The Future of B2B Marketing: It's Social

Marketing Insider Group

DECEMBER 7, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 7, 2010 1 Subscribe The Future of B2B Marketing: It’s Social Share The Future's So Bright I received a question (..)

Telemarketing

Telemarketing Inbound Marketing Transform Customer loyalty

Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

Telemarketing

Telemarketing Customer loyalty User-Generated Marketers

The New Marketing Accountability

Marketing Insider Group

OCTOBER 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 5, 2010 Subscribe The New Marketing Accountability Share The most popular posts on B2B Marketing Insider over the last few (..)

New Markets

New Markets Telemarketing Inbound Marketing Customer loyalty

A B2B Marketing Manifesto?

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto?

Telemarketing

Telemarketing eBook Inbound Marketing Customer loyalty

6 Steps to Prepare for the Mobile Revolution

Marketing Insider Group

JUNE 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 24, 2010 2 Subscribe 6 Steps to Prepare for the Mobile Revolution Share Earlier this week, I defined the 10 Reasons Why Mobile (..)

Telemarketing

Telemarketing Customer loyalty Entertainment User-Generated

Internet Trends From The Web 2.0 Summit

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0

Telemarketing

Telemarketing Customer loyalty User-Generated Inbound Marketing

Whatever Happened To The Business Case

Marketing Insider Group

DECEMBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 14, 2010 1 Subscribe Whatever Happened To The Business Case Share There is a graveyard of good ideas in the corporate world. (..)

Telemarketing

Telemarketing Customer loyalty Inbound Marketing B2C

How To Use Paid Search To Target Buyers By Stage

Marketing Insider Group

JULY 21, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share your thoughts, post a comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Telemarketing

Telemarketing Inbound Marketing Customer loyalty B2C

Enjoy A Demand Funnel Cocktail

Marketing Insider Group

OCTOBER 19, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 19, 2010 2 Subscribe Enjoy A Demand Funnel Cocktail Share I was recently asked by the good folks over at Focus to participate (..)

Telemarketing

Telemarketing Inbound Marketing Customer loyalty B2C

Top 5 Social Media Trends For The B2B Marketer

Marketing Insider Group

JULY 13, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Earlier today I was chatting with my peers about the root of social media – relevant expertise and insight.

Whitepaper

Whitepaper Telemarketing Customer loyalty Inbound Marketing

What Is Marketing Acceleration?

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration?

Telemarketing

Telemarketing Inbound Marketing Customer loyalty Marketing Mix

The 4 Cs of Social Media

Marketing Insider Group

SEPTEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy September 15, 2010 3 Subscribe The 4 Cs of Social Media Share Social media is a paradox: it is the physical representation of a revolution (..)

Whitepaper

Whitepaper Telemarketing Customer loyalty Social Media Marketing

Social Media and The Brand

Marketing Insider Group

SEPTEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy September 9, 2010 4 Subscribe Social Media and The Brand Share There has been a lot of discussion lately about Social Media and Branding. (..)

Branding

Branding Telemarketing Marketing Mix Customer loyalty

Important Marketing Terms You Should Know

Exposure Ninja

OCTOBER 16, 2023

Examples include TV and radio adverts, telemarketing, direct mail and online ads. Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. Content Marketing Content marketing consists of any content you create as part of your marketing efforts.

PR

PR Marketers Marketing User-Generated

The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

Marketing Insider Group

MAY 17, 2010

Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing? The 4 Most Common Mistakes in B2B Content Marketing Why Do You Tweet? Even this small investment can go a long way to improving company profits.

Customer loyalty

Customer loyalty Customer Telemarketing Inbound Marketing

How To Focus On Your Marketing Plan

Marketing Insider Group

OCTOBER 28, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Marketing Plan

Marketing Plan Telemarketing Inbound Marketing Customer loyalty

11 Reasons Why Outbound Telemarketing Programs Fail

What Are the Different Types of Marketing?

Webinars

Trending Sources

6 Content Marketing Tips That Drives Leads

Webinars

The 4 Most Common Mistakes in B2B Content Marketing

Lead Generation Programs That Work

5 Sales Closing Techniques

7 Common B2B Social Media Marketing Mistakes

Need to Drive Leads? Try These Traditional Tactics Now

7 Tips For Successful Lead Follow-up

Be A Hero: Choose Appointment Setting for Your Next Campaign

The Role of B2B Marketing

The Role of B2B Marketing

Social Media: The Journey Begins With You

Integrating Social Media and Search

Holy Cow! That Is A Lot Of Time Spent Online Using Social Media

Integrate Social Media Into Your Marketing Mix

The Secret To B2B Social Media?

Finding The Time To Tweet or Blog?

B2B Social Media Strategy and Executive Buy-in

Marketing, Death and Taxes

How Social Media Drives Better Email Results

9 Essential Social Media Resources

8 Essential Social Media Resources

10 Reasons Why Mobile is Hot!

Tweet Chats: Organized Chaos or Untapped Marketing Opportunity

How to Nurture The Great Unknown Leads

Marketing Leads: Quality Vs. Quantity

Life Is Short!

The Future of B2B Marketing: It's Social

Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

The New Marketing Accountability

A B2B Marketing Manifesto?

6 Steps to Prepare for the Mobile Revolution

Internet Trends From The Web 2.0 Summit

Whatever Happened To The Business Case

How To Use Paid Search To Target Buyers By Stage

Enjoy A Demand Funnel Cocktail

Top 5 Social Media Trends For The B2B Marketer

What Is Marketing Acceleration?

The 4 Cs of Social Media

Social Media and The Brand

Important Marketing Terms You Should Know

The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

How To Focus On Your Marketing Plan

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