OnPassive Marketing

MAY 12, 2022

Content marketing is a newer way to generate leads. One of the best ways to get started with content marketing is to create the right content on the right topic. With that in mind, read on to find out how you can create content that will generate leads for your business. Whitepapers. Infographics.

Content Marketing 126

Content Marketing Whitepaper eBook B2C 126

Sprout Social

APRIL 8, 2021

Marketing directly to consumers and marketing to businesses walk a similar strategy path but with some key differences. Using content marketing to support each part of the sale funnel helps you close your deal easier. But where do you start and what type of content should you create for B2B content marketing?

Whitepaper 134

Whitepaper Content Marketing Marketers Marketing 134

Rock Content

SEPTEMBER 16, 2020

While the SaaS market is predicted to grow to a staggering $220.21 Therefore, it is extremely important to have a Content Marketing strategy in place that can stand up to the rigorous competition in this arena. How Content Marketing Differs with SaaS Companies. What is Content Marketing and How Can You Get Started?

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing Customer loyalty 124

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expanding into new industries. Image via Pixabay.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Marketing Insider Group

OCTOBER 26, 2020

As more customer interactions are online we can collect more data and use this data to prove the value of marketing activities, particularly content marketing. Most organizations find it more effective and affordable to outsource their content marketing to a specialist agency, rather than attempting to run it all in-house.

Transform 143

Transform Content Marketing Marketing Strategy Whitepaper 143

Marketing Insider Group

JULY 9, 2024

Developing a successful B2B brand campaign strategy includes setting clear, measurable goals, selecting the appropriate marketing channels, and managing your budget. High-quality, authoritative content, like case studies, whitepapers, blog posts, and videos, is crucial for B2B campaigns.

Branding 99

Branding Whitepaper B2C Finance 99

Hootsuite

NOVEMBER 30, 2023

Marketers need to take the same approach. That’s where content marketing comes in. By creating valuable resources, information, tools, and other forms of content for your audience, you make sure you’re top of mind when it comes time to make a purchase. Content marketing is a big job.

Content Marketing 120

Content Marketing Whitepaper Marketers Marketing 120

Scoop.it!

NOVEMBER 29, 2022

Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. Identify customer pain points. Identify the keywords.

Marketing Plan 100

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 100

Marketing Insider Group

JULY 14, 2021

The most effective lead magnets offer valuable content and still leave your potential buyer wanting more. Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan. Image Source.

Whitepaper 145

Whitepaper Marketing Plan Thought Leadership Education 145

Marketing Insider Group

APRIL 7, 2020

You know how important content marketing is in the 21 st century. Is there such a thing as budget-friendly content marketing?” You can deliver that information through content marketing, even when you’re strapped for cash. Follow content marketing best practices. Publish content consistently.

Content Marketing 143

Content Marketing Whitepaper Marketers Marketing 143

Search Engine Land

MARCH 10, 2023

Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? If you’re building a content strategy , you probably have done audience research to figure those things out. That means, yes – personas really do matter in content marketing. How does it work?

Content Marketing 91

Content Marketing B2C Marketers Marketing 91

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketers 145

Rock Content

DECEMBER 14, 2023

The Crucial Distinction: B2B SEO vs. B2C SEO SEO is the crux of all digital marketing, but how is it different between B2B and B2C companies? B2C is geared more toward immediate buying. This will help you stay ahead of the trends and fix non-performing marketing assets. So, what is B2B SEO?

SEO 94

SEO Whitepaper B2C eBook 94

Marketing Insider Group

JANUARY 19, 2021

“Does content marketing work? And yes, content marketing works. Content marketing takes time to work. But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Traditional marketing costs 62% more than CM.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketers 145

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Even the most brilliant content is useless if it’s not distributed to your audiences where and how they are looking for it. Video Video will be THE content marketing channel of 2023.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Marketing Insider Group

FEBRUARY 9, 2021

What’s the goal of content marketing ? For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. What Content Marketing Results Do You Want?

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Rock Content

APRIL 17, 2024

Trends consistently prove that customers, whether B2B or B2C, do their research online before buying. Enter digital marketing. According to the Content Marketing Institute , the top three content types that B2B markets utilize are social media (95%), blog posts or short articles (89%), and email newsletters (81%).

Digital Marketing 52

Digital Marketing Whitepaper B2C Entertainment 52

Marketing Insider Group

JANUARY 27, 2020

The best way to do that – and statistics back it up – is content marketing. Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads? May: Publish a Case Study or Two.

Marketing Strategy 138

Marketing Strategy Content Marketing Whitepaper Manufacturing 138

Scoop.it!

MAY 9, 2024

Common types of content that can be distributed include: Email newsletters White papers Case studies Infographics Blog posts Podcasts Videos It’s important to promote content across different channels and media formats to maximize reach and engagement. You may get lucky and strike gold with this approach.

Whitepaper 92

Whitepaper User-Generated Analytics Inbound Marketing 92

Marketing Insider Group

FEBRUARY 13, 2023

Now let’s look at some other ways B2B Marketing is different… B2B vs. B2C Marketing Now that you know a little about B2B marketing, it’s important to understand how it differs from B2C marketing. Instead of targeting businesses, B2C marketing targets customers.

B2C 129

B2C Whitepaper Marketers Marketing 129

Martech

MAY 17, 2022

Did we mention that B2B is looking more and more like B2C. It may be in part generational, but there’s little doubt that B2B buyers are bringing content preferences from their everyday lives into the B2B buying process. That means a preference for visuals over words , for video over white papers, for podcasts over sales calls.

Whitepaper 83

Whitepaper B2C Branding Transform 83

Marketing Insider Group

OCTOBER 28, 2019

If your content marketing strategy is more New Coke than the moneymaker it should be, read on. Learn what it takes to make content marketing work. Identify where your content strategy got off track. Rebuild customer trust with better content. But what if your content marketing just isn’t working?

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper B2C 97

Buffer Marketing

OCTOBER 24, 2023

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.  I also kept writing, mostly for affiliate marketing agencies, as a side hustle. Or they may say they want a whitepaper.

Whitepaper 123

Whitepaper Affiliate Marketing Price B2C 123

Marketing Insider Group

APRIL 20, 2020

Businesses who put blogging at the top of their marketing strategy are 13 times more likely to experience a positive ROI, according to HubSpot. B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently. I don’t have any time to write a blog.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing Transform 145

Sprout Social

JULY 1, 2021

B2B SEO has a few basic areas that differ from B2C SEO. Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. You go through the steps of research, ideation, content creation and promotion. Content for decision-makers.

SEO 132

SEO B2C PR Whitepaper 132

Martech

AUGUST 10, 2023

We have discovered a compelling answer that may hold the key to success for content marketers. We looked at multiple studies and real-world client experiences in various B2B, B2C and ecommerce domains and found the magic number for blog post frequency: 2-4 times a week.

Whitepaper 97

Whitepaper B2C eBook SEO 97

Marketing Insider Group

JULY 7, 2020

The key to successful content marketing is always – and always will be – understanding your customers’ needs. That needs to be the axle around which all your content marketing turns. Take a deeper dive into your target customers’ needs to understand what types of content they need at each stage of their buyer’s journey.

Whitepaper 128

Whitepaper B2C Customer Journey Customer loyalty 128

Marketing Insider Group

APRIL 19, 2021

From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That’s why SaaS companies win with content marketing. It’s also why we use a SaaS-based model with our own content marketing. Start Creating Content That Positions You as a Leader.

Whitepaper 138

Whitepaper eBook Marketers Marketing 138

Rock Content

FEBRUARY 16, 2024

When talking about digital success, the role of a content marketing agency stands out as a pivotal force. It’s no secret that content marketing continues to be at the forefront of any successful strategy. Examples include blog posts, ebooks, white papers, listicles, how-tos, and social media posts.

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketers 98

Marketing Insider Group

APRIL 11, 2023

The best way to ensure smooth sailing is to work with digital marketing experts. Content Marketing Today’s consumers are eating up content. Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. Content Creation. Distribution.

Digital Marketing 134

Digital Marketing Whitepaper Copywriting Real Estate 134

Hubspot Marketing

AUGUST 11, 2022

As a content marketer, you’ll want to show up in search engine results, even in these early stages, to establish your authority and gain the trust of buyers who are starting the journey. From that research, you can begin crafting a documented content strategy that maps your content to the various stages of the buyer's journey.

Whitepaper 145

Whitepaper eBook Education Price 145

Sprout Social

MAY 25, 2022

This rings true for B2B and B2C alike. Meanwhile, recent research from TikTok describes consumer behavior as an “infinite loop” in B2C. Do activities such as customer care and content marketing contribute big-time to closing and retaining leads? Reports, white papers and other lead magnets.

CRM 122

CRM Whitepaper B2C Analytics 122

Lynton Web

JUNE 8, 2023

When you know how your content performs, you can add content to topics that garner interest and get rid of content that doesn’t. This includes blog posts, landing pages, eBooks, webinars, whitepapers, and more. Content marketing plans typically feature different forms of content.

Whitepaper 64

Whitepaper eBook Inbound Marketing SEO 64

Sprout Social

FEBRUARY 22, 2021

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. In fact, social is an integral component to successful B2B marketing. According to one report, 88% of the top B2B content marketers prioritize their audience’s needs over sales or promotional messages.

Whitepaper 142

Whitepaper Thought Leadership B2C Promotion 142

Martech

APRIL 2, 2024

This research shows that B2B influencer marketing can’t be dismissed as a passing trend. What sparked the shift to influencer marketing? Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders.

Influencer Marketing 120

Influencer Marketing Whitepaper User-Generated Marketers 120

Lusha

NOVEMBER 18, 2024

Content Marketing & SEO: Create valuable content that attracts your target audience and positions your company as an expert. Optimize your website and content for search engines to increase visibility and generate organic leads.

Whitepaper 40

Whitepaper CRM Key Performance Indicator B2C 40

Search Engine Land

DECEMBER 6, 2023

The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. As you begin to tailor your content marketing and SEO initiatives to the B2B customer journey, it’s crucial to understand the kind of information they seek before they’ve even begun to think about your brand or the type of solution they want.

SEO 94

SEO CRM B2C eBook 94