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Since these buying patterns are often more complex to spot in a B2B model than in a B2C model, the help of AI can be a game-changer. Marketing metrics. The ability to track the effectiveness of campaigns can significantly affect your marketing ROI. AI chatbots.
Recommending additional products or services can help customers solve problems while upping their investment. This will improve customer lifetime value (CLTV), making customeracquisition costs (CAC) healthier. B2C or B2B, all marketing is people talking to people.
Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. The customer experience is how customers perceive their interactions with your company. Most companies focus on customeracquisition, not providing the best experience.
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