Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. Marketing automation in B2B circles helps marketers nurture leads by sending them information about products and services. What is B2C marketing automation?

B2C 111

B2C Automobile Marketing Automation Platform Retail 111

Martech

JANUARY 9, 2025

These longer queries and responses provide a new stream of data that marketers can draw on to improve experience and drive revenue. In 2025, well see marketers lean on this technology to capitalize on a wealth of customer knowledge. How does this work?

Customer loyalty 125

Customer loyalty CMO Retail Customer Journey 125

Martech

DECEMBER 29, 2023

“Organizations are trying to do that, and they’re also trying to inject more personalization and anticipate what customers need based on their activity through an app.” Yes, the aim is to make both digital and physical experiences available for every customer journey upon request.

Retail 117

Retail eCommerce Gen Z Shoppers 117

Martech

APRIL 22, 2022

Since these buying patterns are often more complex to spot in a B2B model than in a B2C model, the help of AI can be a game-changer. Marketing metrics. The ability to track the effectiveness of campaigns can significantly affect your marketing ROI. Mailchimp uses a tool called Smart Platform, bringing AI to the SMB market.

Transform 145

Transform Marketers Marketing Analytics 145

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. On24) 61% of companies employ webinars as a content marketing tactic. Content Marketing Institute) 73% of B2B webinar attendees typically convert to leads. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

CXL

JUNE 16, 2022

It ensures every customer sees the right messaging at every stage, from curious visitor to loyal customer. Create a framework or marketing playbook that outlines the required cross-selling content and offers for different segments at different points in the customer journey.

User-Generated 107

User-Generated Real Estate Price Retail 107

Set Up

SEPTEMBER 26, 2023

Based on the event conversation, marketing consultants and marketing agencies are dealing with educating clients on the proper use of ChatGPT or AI. Basically, it is a great resource for inspiration and moving market research forward by organizing overview work and easily conducting competitive analysis.

Market Trends 59

Market Trends Health Transform Marketers 59