Remove B2C Remove Conversational Marketing Remove Customer loyalty
article thumbnail

B2C marketing automation: The tools, tactics and prerequisites for success

Martech

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. Marketing automation in B2B circles helps marketers nurture leads by sending them information about products and services. What is B2C marketing automation?

B2C 122
article thumbnail

How to use Instagram for B2B marketing

Sprout Social

For too long, marketers have thought of Instagram as strictly B2C turf. It can help distinguish your brand, build your audience and promote customer loyalty. Marketers rank video and images as the top two most valuable content formats for achieving their goals. It’s time to put this misconception to rest.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. On24) 61% of companies employ webinars as a content marketing tactic. Content Marketing Institute) 73% of B2B webinar attendees typically convert to leads. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert.

article thumbnail

7 Examples of Effective Cross-selling (and Why They Work)

CXL

Segmentation ensures that recommendations fit customer needs. Consistency creates familiarity, which builds trust , increases customer loyalty, and boosts revenues by up to 20%. It ensures every customer sees the right messaging at every stage, from curious visitor to loyal customer. Keep it consistent.

article thumbnail

In This Dame and Age - Marketing Trends Event Recap 

Set Up

Based on the event conversation, marketing consultants and marketing agencies are dealing with educating clients on the proper use of ChatGPT or AI. Basically, it is a great resource for inspiration and moving market research forward by organizing overview work and easily conducting competitive analysis.