Remove B2C Remove Conversational Marketing Remove Online Buyers
article thumbnail

Dump the Sales Funnel in Favor of Lifecycle Marketing

Content Marketing Institute

Contentmarketing is the “heart” of any digital #marketing strategy, says @robert_rose. HANDPICKED RELATED CONTENT: How to Win at Content Marketing [New Playbook]. The problem with that: Smart online buyers can move from interest to desire in a heartbeat. Conversational marketing (e.g., Interest and intent.