Remove B2C Remove Conversational Marketing Remove Product Marketing
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Dump the Sales Funnel in Favor of Lifecycle Marketing

Content Marketing Institute

Contentmarketing is the “heart” of any digital #marketing strategy, says @robert_rose. Conversational marketing, including live calls and chats, and offers (seasonal or client-specific offers work well). Conversational marketing (e.g., Conversational marketing (following up and answering customer questions).

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“Does Marketing Need Curtailment for the Sake of Sustainability?” – Philip Kotler

The Marketing Journal

If you missed this the first time, now is your chance to join the conversation. Marketing, a subject that I dearly love, needs to be reformulated in terms of its purpose and constraints. Otherwise, marketing will continue to work at cross-purposes […]

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Marketing Automation in Numbers

Markinblog

Research also indicates businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. Getting quality and promising leads is still a challenge to both B2B and B2C companies. This reduces manual conversion processes and makes marketing easier. Marketing automation drives a 14.5%