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B2Cmarketing deals with consumer purchases, which means B2Cmarketers are targeting individuals or small groups of people who make purchase decisions. Marketing automation in B2B circles helps marketers nurture leads by sending them information about products and services. What is B2Cmarketing automation?
Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers. The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores.
Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2Cmarketers believe content marketing to be a key strategy. Content Marketing Institute ). Almost half of all marketer’s plan to use content to reach their consumers. Content Marketing Institute. Optinmonster).
HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. On24) 61% of companies employ webinars as a content marketing tactic. Content Marketing Institute) 73% of B2B webinar attendees typically convert to leads. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert.
The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. Adoption is already underway. How does this work?
For example, a fast-food restaurant employee asking if you’d like fries with your order or a phone retailer asking if you’d like to bundle your handset with a cover. It’s also a marketing strategy used by Amazon on every product page with its “Frequently bought together” section. B2C or B2B, all marketing is people talking to people.
Based on the event conversation, marketing consultants and marketing agencies are dealing with educating clients on the proper use of ChatGPT or AI. Basically, it is a great resource for inspiration and moving market research forward by organizing overview work and easily conducting competitive analysis.
Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. When Drift entered the already crowded market of live chat tools, they didn’t say, “We have this feature that makes us different.” When differentiation doesn’t matter. Breakaway brands.
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