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For too long, marketers have thought of Instagram as strictly B2C turf. Marketers rank video and images as the top two most valuable content formats for achieving their goals. You might see this and think that it’s skewed toward B2C brands. Blogs and whitepapers can be recycled into carousel posts for maximum engagement.
Contentmarketing is the “heart” of any digital #marketing strategy, says @robert_rose. Conversationalmarketing, including live calls and chats, and offers (seasonal or client-specific offers work well). Conversationalmarketing (e.g., Digestible client success stories (whitepapers and case studies).
These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. But for many B2B marketers, the decision to put a B2B blog strategy in motion may not come as easily. B2B blogs enable organizations to engage with customers.
Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2Cmarketers believe content marketing to be a key strategy. Content Marketing Institute ). Almost half of all marketer’s plan to use content to reach their consumers. Content Marketing Institute. Optinmonster).
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