Sprout Social

JANUARY 22, 2025

Especially if you have a B2C audience, you shouldnt go to the platform promoting coupons and deals for your products. Write compelling headlines and captions Flexing your copywriting skills is a smart move on LinkedIn where hooks are all the rage. That way you can tie your LinkedIn content marketing efforts back to business results.

Marketing Strategy 127

Marketing Strategy Content Marketing Thought Leadership Marketers 127

Martech

JANUARY 16, 2025

Copywriting (32%). Mediaocean found genAI the most important trend marketers are watching in 2025. Here are the top ways marketers in the study are using genAI: Data analysis (47%). Market research (38%). Image generation (22%). Customer service (14%). Why we care. Its understandable expectations would be lower following a boom year in 2024.

Advertisers 113

Advertisers Advertising Retail Copywriting 113

Martech

JANUARY 27, 2025

Because if you think about that in software, imagine that in content creation and ads in and copywriting, where the model can sit there and just chug along and say, okay, I’m going to think through how I’m going to do this.” “That changes pretty much everything.

Copywriting 107

Copywriting Marketers Marketing Price 107

Rock Content

FEBRUARY 3, 2021

And client-oriented copywriting will help with this. What is customer-centric copywriting? Indeed, with client-oriented copywriting, all communication is built around the interests and needs of the user. Indeed, with client-oriented copywriting, all communication is built around the interests and needs of the user.

Copywriting 83

Copywriting Customer CRM Communications 83

SmartBrief - Marketing

MARCH 22, 2024

Magazine and site content writers and ad copywriters already envision AI facilitating the writing process so well and thoroughly that it may eventually drive human-written copy as a job into obsolescence. Or, at least that was my reaction to the headline of this article , “AI won’t replace B2B copywriters, because it can’t.”

Copywriting 128

Copywriting B2C New Technology Place 128

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Simply put, collecting buyer intent data involves learning information about a company (or individual users in B2C cases) and their online activities. Copywriting. What is B2B Buyer Intent Data?

Copywriting 145

Copywriting User-Generated Marketers Marketing 145

Animalz blog

JULY 16, 2024

Jess: My background is actually in copywriting on the B2C side. Editor’s note: We’ve lightly edited this interview for clarity and readability. Tim: Can you tell us about your background and how you came to oversee both content and communications at Island? Then, in 2019, I made a complete shift to B2B content marketing.

PR 57

PR Copywriting B2C Place 57

Marketing Insider Group

MARCH 22, 2021

Answer specific questions about company size, B2B vs. B2C, and the real impact. Here’s a basic B2C example just to help you see how powerful TOFU content can be when you take it seriously. Like copywriting, keep your visuals concise and straightforward too. Include visuals to drive home our points and engage the reader.

Thought Leadership 143

Thought Leadership B2C Customer loyalty eBook 143

Marketing Insider Group

APRIL 11, 2023

We’ve seen these results in dozens of our own clients across several industries, including B2B, B2C, SaaS, nonprofit , tech and even real estate ! By consistently sharing the right content, you can drive more traffic to your website, ultimately leading to an increase in engagement and conversions.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Marketing Insider Group

AUGUST 11, 2011

In classic B2C companies marketing owns the P&L for the brands they manage. It flourishes with the creative arts of developing effective copywriting and visual design. It must include product development and service delivery. It comes from the rigors of analytics, message testing and keyword analysis.

Transform 104

Transform Outbound Marketing Copywriting B2C 104

Martech

FEBRUARY 19, 2025

Dig deeper: Are these email subject lines deceptive, clever copywriting or bad data at work? Mail make it so easy to opt out in the inbox or at the top of the email, no matter where you’ve hidden the unsub link. Instead, take time to build a relationship with your customers that leads you to create more valuable emails.

Retail 82

Retail Copywriting eCommerce CRM 82

Rock Content

JULY 11, 2024

WriterAccess is a top-tier talent network where ecommerce brands can connect with professional copywriters, bloggers, designers, and more. WriterAccess : The success of your marketing content hinges on quality, so hiring the right writers and creators is crucial. Comprehensive tool suites like SEMRush can also be considered ecommerce tools.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Martech

MARCH 17, 2023

But let’s give WriteSonic one more try and see what content quality we’ll get for a simple B2C piece like “How to Pick a Ripe Pineapple. Although these comments sound like a solid “no-go” for WriteSonic, I recommend you try it for other copywriting tasks like creating social media copy or landing pages.

Copywriting 101

Copywriting User-Generated B2C Price 101

Martech

MAY 15, 2023

If you need help with CTA samples you can test, language models like ChatGPT or Google’s Bard can be your best new copywriting tools. Yes, but this is another copywriting rule that isn’t absolute. ” In B2C email, it’s easy to picture the customers we’re talking to. Should your CTA include a verb?

Whitepaper 132

Whitepaper Copywriting Promotion B2C 132

Marketing Insider Group

FEBRUARY 14, 2013

My father was a copywriter and my mother a world class salesperson (real estate). I gravitated towards B2B marketing because I prefer convincing someone to do something instead of manipulating them into doing it (sorry, B2C guys). So without further ado… Doug, Tell me about yourself?

Real Estate 102

Real Estate Outbound Marketing Copywriting B2C 102

Content Marketing Institute

JUNE 15, 2018

A lot of the rules change when you move to the B2C sector, and still more change when you talk about businesses operating on the online marketplace. In the B2B industry or some B2C, customer retention isn’t as important to or handled by content marketers. HANDPICKED RELATED CONTENT: 8 Copywriting Techniques to Boost Email Conversions.

Content Marketing 111

Content Marketing Retail B2C Copywriting 111

Sprout Social

JUNE 10, 2021

If you’re a B2C company, announcing sales drive customers to shop on your site. Subject lines are a copywriting art form and there are quite a few different ways to write them. Drives traffic : Email newsletters are essentially another way to distribute existing content. Disadvantages.

Marketers 141

Marketers Marketing Copywriting B2C 141

Neil Patel

FEBRUARY 12, 2021

Vignesh is an expert in email marketing and paid advertising, with 13 years’ experience in copywriting. As well as specializing in paid social and mobile advertising, she has helped both B2B and B2C companies with content strategy and SEO, and integrated marketing solutions. Vignesh Kumar. Email Marketing Consultant at NPAccel.

Digital Marketing 122

Digital Marketing SEO Copywriting B2C 122

Neil Patel

JULY 13, 2021

Here are some fresh headline ideas that you can model for your resource: 25 Copywriting Blogs That Will Make You More Money 50 Copywriting Blogs You Didn’t Know Existed 27 Copywriting and Content Marketing Blogs That Will Send You Free Traffic. You can expand yours to 25, 50, or more. How does broken link building work?

Copywriting 145

Copywriting Marketers Marketing User-Generated 145

Neil Patel

JANUARY 6, 2021

Both B2B and B2C marketers want more search leads, because they result in 8.5X This is known as SEO copywriting. Whether you’re a B2B or B2C marketer, you need to be disciplined, when it comes to content creation. How can you write a title tag to drive your rankings with search engines? Where do SEO and social media intersect?

SEO 145

SEO User-Generated B2C Analytics 145

Hubspot Marketing

MARCH 28, 2019

Here’s a great example of an exit intent popup from WaitButWhy (the copywriting is also great): You can get creative with your time-based or behavior-based targeting as well. Though they’ve faded a little bit, I still see them all the time, particularly in B2C companies (and ultra-specifically, in travel or experience related industries).

eBook 145

eBook Copywriting User-Generated Entertainment 145

Sprout Social

AUGUST 24, 2022

She explains, “I collaborate with our copywriting team to design content calendars every month, but I also create posts as they happen organically.”. Business-to-business (B2B) vs. business-to-consumer (B2C) : Social media managers who work in-house for businesses that market to consumers or businesses who market to other brands.

Management 120

Management Copywriting User-Generated Communications 120

Martech

MARCH 19, 2024

Unfortunately, our copywriters at that time could not provide this. Quality can suffer when the company constantly changes its focus from B2B to B2C. After a content audit, we found our TOFU content lacked in showcasing our six years of expertise and ability to attract professionals seeking our services. Focused industry knowledge.

Copywriting 122

Copywriting B2C Price Education 122

Martech

DECEMBER 20, 2023

Co-hosts John Wall and Chris Penn bring knowledge and enthusiasm to their interviews with experts and practitioners who share their insights and tips on topics such as branding, positioning, copywriting and more. It features interviews with experts in content marketing, copywriting, email marketing, conversion optimization and more.

Marketing Ethics 119

Marketing Ethics Copywriting Transform CMO 119

Content Marketing Institute

JANUARY 28, 2019

In B2C, it’s a similar story. Fifty-seven percent of #B2C orgs are looking at increased budgets via @cmicontent. To that end, Red Hat has created/hired an integrated team of copywriters, journalists , content strategists, librarians /curators, localization experts, academics, and editors. contentmarketing Click To Tweet.

Whitepaper 111

Whitepaper B2C Communications Marketers 111

Neil Patel

MARCH 1, 2021

While many are business-to-business (B2B) solutions helping other business owners, this model can also work for business-to-customer (B2C) offerings. Almost any service company can take its most popular offerings and create a solution to suit most customers.

Product 141

Product Price Copywriting B2C 141

Neil Patel

MAY 18, 2021

Hire People Who Align With CRO Principles CRO programs often involve data, strategy, design, copywriting, and web development. CRO programs can also improve SEO efforts, as they improve page load times , on-page performance , UX/UI, and readability. Any business looking to improve its online conversions or SEO can benefit from a CRO program.

Education 129

Education Customer Acquisition Copywriting Shoppers 129

Content Marketing Institute

NOVEMBER 27, 2018

Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. In B2C, as with Stikwood, it drives sales. You may think they only serve a logistical need (e.g.,

Email Marketing 109

Email Marketing Real Estate Shipping B2C 109

Content Marketing Institute

AUGUST 21, 2018

HANDPICKED RELATED CONTENT: 8 Copywriting Techniques to Boost Email Conversions. We’ve recently been focusing on conversion optimization on our B2C side. Karl Sakas , agency advisor, Sakas & Company. Adjust current and future #content based on successful #email subject lines, says @KarlSakas. CMWorld Click To Tweet. Fill it out.

Analytics 111

Analytics Copywriting B2C Education 111

Marketing Insider Group

JULY 1, 2020

In the B2C sector, content marketing is just as important. But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C. They have to be better at content creation than your copywriters, illustrators, and video producers in order to know how to improve what your creators are making.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Martech

SEPTEMBER 12, 2023

Discussions on persuasion in an email message usually begin and end with copywriting. But your email design can amplify your copywriting to encourage conversion. But your email design can also encourage your customers to click and convert. Dig deeper: Does your email copy persuade or sell?

Customer Journey 127

Customer Journey eCommerce Customer Law 127

Content Marketing Institute

JANUARY 17, 2019

Nick Tozier, content specialist and copywriter, Keri Shull Team. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration. Over the holidays, our team came together to stage a Christmas parody video about Amazon’s HQ2 arriving in Arlington sung to the tune of Santa Claus is Coming to Town.

Content Marketing 107

Content Marketing Thought Leadership Real Estate Copywriting 107

Orbit Media Studios

AUGUST 29, 2023

Create a persona for a [job title] for a [company revenue] [B2B/B2C] [industry] in [geography]. This single chart is a dream come true to the conversion copywriter. Create a persona for a [job title] for a [company revenue] [B2B/B2C] [industry] in [geography]. This person’s goals are to [list goals].

SEO 103

SEO Analytics Copywriting B2C 103

Neil Patel

AUGUST 25, 2021

Hyatt simplifies it: Copywriters usually improve conversion rates when they strategically use a sense of urgency in their copy. Since the majority of your competitors are also using content to reach and attract customers, you’ve got to reach your prospects on their level, whether you’re a B2B or B2C marketer.

Affiliate Marketing 145

Affiliate Marketing User-Generated Copywriting Health 145

Orbit Media Studios

MAY 24, 2023

We’ve focused on a B2B buyer persona, but AI could also help you understand B2C potential customers. Use generative AI to do gap analysis on an existing page, checking the copywriting against the AI marketing persona we worked so hard on these last 10 minutes. It was a random page.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. seconds over the past two decades.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Unbounce

APRIL 23, 2019

We created the Marketing Unboxed video series as a top-of-funnel piece of content designed to engage our target audience of B2C and commerce marketers. Chanti is a quiz funnel strategist and copywriter who specializes in creating quizzes for lead gen, and really brings a special flair to the quiz creation process.

Direct Mail 145

Direct Mail eBook User-Generated eCommerce 145