Martech

DECEMBER 17, 2024

Rethinking copywriting. Adapt email content and copywriting strategies using data and insights. Clean up code within the templates to ensure clear and well-organized structure. Be sure to have an array of templates that effectively deliver both promotional and non-promotional content. Another thing you should already be doing.)

Email Marketing 116

Email Marketing Copywriting User-Generated Promotion 116

Litmus

OCTOBER 29, 2024

Decoding Churn: Strategies for Subscription Retention Anna Levitin shared how to decode churn and boost retention using B2C tactics repurposed for B2B. 4 Steps to Write Emails Worth Sending (While Being Utterly Ruthless) Copywriting + humor = Lianna Patch. Consistent marketing is the key to changing your business. Well said, Dave!

Copywriting 84

Copywriting B2C Energy Price 84

Sprout Social

JANUARY 22, 2025

Especially if you have a B2C audience, you shouldnt go to the platform promoting coupons and deals for your products. Write compelling headlines and captions Flexing your copywriting skills is a smart move on LinkedIn where hooks are all the rage. That way you can tie your LinkedIn content marketing efforts back to business results.

Marketing Strategy 127

Marketing Strategy Content Marketing Thought Leadership Marketing 127

Martech

JANUARY 16, 2025

Copywriting (32%). Mediaocean found genAI the most important trend marketers are watching in 2025. Here are the top ways marketers in the study are using genAI: Data analysis (47%). Market research (38%). Image generation (22%). Customer service (14%). Why we care. Its understandable expectations would be lower following a boom year in 2024.

Advertisers 113

Advertisers Advertising Retail Copywriting 113

Hubspot Marketing

APRIL 8, 2025

This could work in your favor if youre a B2C brand. Conversely, if they are recommending a brand and didnt disclose that theyre a rep, it would definitely reduce my trust, shares Grace Fortune , a copywriter who primarily uses Reddit for personal interests and voice of customer research. saying they never use it professionally.

Gen Z 93

Gen Z Copywriting Real Estate Marketing 93

Martech

JANUARY 27, 2025

Because if you think about that in software, imagine that in content creation and ads in and copywriting, where the model can sit there and just chug along and say, okay, I’m going to think through how I’m going to do this.” “That changes pretty much everything.

Copywriting 112

Copywriting Marketing Marketers Price 112

Rock Content

FEBRUARY 3, 2021

And client-oriented copywriting will help with this. What is customer-centric copywriting? Indeed, with client-oriented copywriting, all communication is built around the interests and needs of the user. Indeed, with client-oriented copywriting, all communication is built around the interests and needs of the user.

Copywriting 83

Copywriting Customer CRM Communications 83

Duct Tape Marketing

AUGUST 31, 2017

The New Copywriter: Meeting Modern Content Writing Demands written by Guest Post read more at Duct Tape Marketing. 1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting.

Copywriting 68

Copywriting Millennials Inbound Marketing B2C 68

SmartBrief - Marketing

MARCH 22, 2024

Magazine and site content writers and ad copywriters already envision AI facilitating the writing process so well and thoroughly that it may eventually drive human-written copy as a job into obsolescence. Or, at least that was my reaction to the headline of this article , “AI won’t replace B2B copywriters, because it can’t.”

Copywriting 129

Copywriting B2C New Technology Place 129

Hubspot Marketing

APRIL 8, 2025

This could work in your favor if youre a B2C brand. Conversely, if they are recommending a brand and didnt disclose that theyre a rep, it would definitely reduce my trust, shares Grace Fortune , a copywriter who primarily uses Reddit for personal interests and voice of customer research. saying they never use it professionally.

Gen Z 68

Gen Z Copywriting Real Estate Marketing 68

Hootsuite

JULY 17, 2019

According to the Business Development Bank of Canada , a common rule of thumb is that B2B companies should allocate 2-5% of revenue on marketing, while B2C companies should spend between 5-10%. B2C Product: 20.9%. B2C Services: 24.7%. Copywriting. Copywriters are paid by the word or by the hour. Production costs.

Copywriting 112

Copywriting B2C CMO Direct Mail 112

Marketing Insider Group

FEBRUARY 1, 2021

Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. Simply put, collecting buyer intent data involves learning information about a company (or individual users in B2C cases) and their online activities. Copywriting. What is B2B Buyer Intent Data?

Copywriting 145

Copywriting User-Generated Marketing Marketers 145

Animalz blog

JULY 16, 2024

Jess: My background is actually in copywriting on the B2C side. Editor’s note: We’ve lightly edited this interview for clarity and readability. Tim: Can you tell us about your background and how you came to oversee both content and communications at Island? Then, in 2019, I made a complete shift to B2B content marketing.

PR 57

PR Copywriting B2C Place 57

Marketing Insider Group

MARCH 22, 2021

Answer specific questions about company size, B2B vs. B2C, and the real impact. Here’s a basic B2C example just to help you see how powerful TOFU content can be when you take it seriously. Like copywriting, keep your visuals concise and straightforward too. Include visuals to drive home our points and engage the reader.

Thought Leadership 143

Thought Leadership B2C Customer loyalty eBook 143

Marketing Insider Group

APRIL 11, 2023

We’ve seen these results in dozens of our own clients across several industries, including B2B, B2C, SaaS, nonprofit , tech and even real estate ! By consistently sharing the right content, you can drive more traffic to your website, ultimately leading to an increase in engagement and conversions.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Litmus

DECEMBER 2, 2024

How you build an email campaign varies widely between B2C vs. B2B, by demographics like region or stage of life, and by whether or not they’ve already purchased from you. Email copywriters, designers, and developers can refer back to an email campaign planning template to ensure what they’re doing is correct and that there’s no scope creep.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Marketing Insider Group

AUGUST 11, 2011

In classic B2C companies marketing owns the P&L for the brands they manage. It flourishes with the creative arts of developing effective copywriting and visual design. It must include product development and service delivery. It comes from the rigors of analytics, message testing and keyword analysis.

Transform 104

Transform Outbound Marketing Copywriting B2C 104

Rock Content

JULY 11, 2024

WriterAccess is a top-tier talent network where ecommerce brands can connect with professional copywriters, bloggers, designers, and more. WriterAccess : The success of your marketing content hinges on quality, so hiring the right writers and creators is crucial. Comprehensive tool suites like SEMRush can also be considered ecommerce tools.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Martech

MARCH 17, 2023

But let’s give WriteSonic one more try and see what content quality we’ll get for a simple B2C piece like “How to Pick a Ripe Pineapple. Although these comments sound like a solid “no-go” for WriteSonic, I recommend you try it for other copywriting tasks like creating social media copy or landing pages.

Copywriting 101

Copywriting User-Generated B2C Price 101

Martech

MAY 15, 2023

If you need help with CTA samples you can test, language models like ChatGPT or Google’s Bard can be your best new copywriting tools. Yes, but this is another copywriting rule that isn’t absolute. ” In B2C email, it’s easy to picture the customers we’re talking to. Should your CTA include a verb?

Whitepaper 132

Whitepaper Copywriting Promotion B2C 132

Marketing Insider Group

FEBRUARY 14, 2013

My father was a copywriter and my mother a world class salesperson (real estate). I gravitated towards B2B marketing because I prefer convincing someone to do something instead of manipulating them into doing it (sorry, B2C guys). So without further ado… Doug, Tell me about yourself?

Real Estate 102

Real Estate Outbound Marketing Copywriting B2C 102

Hubspot Marketing

MAY 3, 2023

Best for: Writing SEO-optimized blog posts at scale for B2C and B2B alike. Jasper Image source Jasper AI Writing Assistant is an AI-driven copywriting tool that generates high-converting content in minutes. Best for: Companies and professionals looking for an AI-driven copywriting solution to quickly generate SEO-friendly content.

SEO 128

SEO Price Copywriting User-Generated 128

Content Marketing Institute

JUNE 15, 2018

A lot of the rules change when you move to the B2C sector, and still more change when you talk about businesses operating on the online marketplace. In the B2B industry or some B2C, customer retention isn’t as important to or handled by content marketers. HANDPICKED RELATED CONTENT: 8 Copywriting Techniques to Boost Email Conversions.

Content Marketing 110

Content Marketing Retail B2C Copywriting 110

Sprout Social

JUNE 10, 2021

If you’re a B2C company, announcing sales drive customers to shop on your site. Subject lines are a copywriting art form and there are quite a few different ways to write them. Drives traffic : Email newsletters are essentially another way to distribute existing content. Disadvantages.

Marketing 141

Marketing Marketers Copywriting B2C 141

Neil Patel

FEBRUARY 12, 2021

Vignesh is an expert in email marketing and paid advertising, with 13 years’ experience in copywriting. As well as specializing in paid social and mobile advertising, she has helped both B2B and B2C companies with content strategy and SEO, and integrated marketing solutions. Vignesh Kumar. Email Marketing Consultant at NPAccel.

Digital Marketing 122

Digital Marketing SEO Copywriting B2C 122

Litmus

DECEMBER 13, 2024

In fact, 34% of email marketers already use AI for copywriting at least occasionally, making it the most common AI-assisted task. This includes everything from copywriting and email design to email segmentation and testing. This includes everything from copywriting and email design to email segmentation and testing.

Market Trends 94

Market Trends Email Marketing Copywriting B2C 94

Sprout Social

AUGUST 24, 2022

She explains, “I collaborate with our copywriting team to design content calendars every month, but I also create posts as they happen organically.”. Business-to-business (B2B) vs. business-to-consumer (B2C) : Social media managers who work in-house for businesses that market to consumers or businesses who market to other brands.

Management 120

Management Copywriting User-Generated Communications 120

Martech

DECEMBER 20, 2023

Co-hosts John Wall and Chris Penn bring knowledge and enthusiasm to their interviews with experts and practitioners who share their insights and tips on topics such as branding, positioning, copywriting and more. It features interviews with experts in content marketing, copywriting, email marketing, conversion optimization and more.

Marketing Ethics 119

Marketing Ethics Copywriting Transform CMO 119

Litmus

JANUARY 4, 2019

It means everyone in the process knows what they’re working to—so marketers know the timeline they’re working to and copywriters know how much to write. This means an increased emphasis on building engagement through compelling copywriting and easing voice navigation through clean, semantic markup hierarchies on the email development end.”.

Copywriting 109

Copywriting Gen Z Whitepaper Email Marketing 109

Content Marketing Institute

JANUARY 28, 2019

In B2C, it’s a similar story. Fifty-seven percent of #B2C orgs are looking at increased budgets via @cmicontent. To that end, Red Hat has created/hired an integrated team of copywriters, journalists , content strategists, librarians /curators, localization experts, academics, and editors. contentmarketing Click To Tweet.

Whitepaper 110

Whitepaper B2C Communications Marketing 110

Neil Patel

MARCH 1, 2021

While many are business-to-business (B2B) solutions helping other business owners, this model can also work for business-to-customer (B2C) offerings. Almost any service company can take its most popular offerings and create a solution to suit most customers.

Product 141

Product Price Copywriting B2C 141

Neil Patel

MAY 18, 2021

Hire People Who Align With CRO Principles CRO programs often involve data, strategy, design, copywriting, and web development. CRO programs can also improve SEO efforts, as they improve page load times , on-page performance , UX/UI, and readability. Any business looking to improve its online conversions or SEO can benefit from a CRO program.

Education 129

Education Customer Acquisition Copywriting Shoppers 129

Martech

MARCH 19, 2024

Unfortunately, our copywriters at that time could not provide this. Quality can suffer when the company constantly changes its focus from B2B to B2C. After a content audit, we found our TOFU content lacked in showcasing our six years of expertise and ability to attract professionals seeking our services. Focused industry knowledge.

Copywriting 122

Copywriting B2C Price Education 122

Content Marketing Institute

NOVEMBER 27, 2018

Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. In B2C, as with Stikwood, it drives sales. You may think they only serve a logistical need (e.g.,

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

Hootsuite

AUGUST 17, 2020

But B2C retailers aren’t the only industry focusing on social advertising. Test your CTA, your copywriting, your visuals, and the ad’s placement, format, and even the audience targeting. Source: eMarketer ). We say it all the time, but in our experience split testing is a step that’s skipped way too often.

User-Generated 145

User-Generated Advertisers Advertising Social Media Marketing 145

Unbounce

JULY 9, 2020

Marketers, copywriters, and salespeople talk about attention all the time. Veteran copywriter Roy Furr calls this the irresistible offer. Second, B2B buyers also more interested in technical features than emotional appeals compared to B2C. “ Attention! “ You’ve heard the word before. And for a gambler?

Non-Profit 145

Non-Profit Food Copywriting B2C 145

Content Marketing Institute

AUGUST 21, 2018

HANDPICKED RELATED CONTENT: 8 Copywriting Techniques to Boost Email Conversions. We’ve recently been focusing on conversion optimization on our B2C side. Karl Sakas , agency advisor, Sakas & Company. Adjust current and future #content based on successful #email subject lines, says @KarlSakas. CMWorld Click To Tweet. Fill it out.

Analytics 110

Analytics Copywriting B2C Education 110