Neil Patel

JANUARY 6, 2021

Both B2B and B2C marketers want more search leads, because they result in 8.5X No wonder Brian Clark is so successful at content marketing. He’s even turned Copyblogger into a multi-million dollar digital marketing company. It all happened because a marketer like you was passionate about helping people.

SEO 145

SEO User-Generated B2C Analytics 145

Neil Patel

JULY 13, 2021

These are the strategies I’ve used over the last ten years to build up Neil Patel Digital and become an authority in the digital marketing space. This kind of resource can be a great tool for a marketing team. As a busy marketer, I know you’ve got limited time to write content. Is guest blogging dead?

Copywriting 145

Copywriting Marketing Marketers User-Generated 145

Martech

DECEMBER 20, 2023

Co-hosts John Wall and Chris Penn bring knowledge and enthusiasm to their interviews with experts and practitioners who share their insights and tips on topics such as branding, positioning, copywriting and more. “Marketing School” is the answer. They also do a great job answering listener questions.

Marketing Ethics 115

Marketing Ethics Copywriting Transform CMO 115

Digital Marketer

DECEMBER 21, 2023

Today, over 80% of digital marketers make use of AI in some way or the other. This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. Want to get certified in Content Marketing? So, let’s delve right in! There’s more.

Law 90

Law Digital Marketing User-Generated Copywriting 90

Neil Patel

MAY 18, 2021

Conversion Rate Optimization (CRO) programs are digital marketing strategies that help to improve conversion rates on websites or apps. Hire People Who Align With CRO Principles CRO programs often involve data, strategy, design, copywriting, and web development. What Is a CRO Program?

Education 129

Education Customer Acquisition Copywriting Shoppers 129

Orbit Media Studios

MAY 24, 2023

Andy’s prompt: Build a persona for a Marketing Director of a $10M non-profit in the midwest US with a mission to provide better access to healthcare resources in under-served communities. The goals of this person are to create more effective fundraising campaigns through digital marketing and also to promote their events.

Non-Profit 132

Non-Profit Health Finance Social Media Marketing 132

Neil Patel

AUGUST 25, 2021

A sense of urgency is not only applicable to content marketing. Hyatt simplifies it: Copywriters usually improve conversion rates when they strategically use a sense of urgency in their copy. With new and emerging content marketing strategies emerging everyday, it’s becoming difficult to focus on what works.

Affiliate Marketing 145

Affiliate Marketing User-Generated Copywriting Health 145

Unbounce

APRIL 23, 2019

We created the Marketing Unboxed video series as a top-of-funnel piece of content designed to engage our target audience of B2C and commerce marketers. Take, for example, these direct mailers that Hero Conf sent out to promote their PPC marketing conference. Who knew video could be so amazing in such a small package?

Direct Mail 145

Direct Mail eBook User-Generated eCommerce 145

Content Marketing Institute

JANUARY 17, 2019

Nick Tozier, content specialist and copywriter, Keri Shull Team. Eric Quanstrom, chief marketing officer, CIENCE. Employees at @ciencecom help #marketing efforts by participating in day-in-the-life articles, says @EQuanstrom. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration.

Content Marketing 105

Content Marketing Thought Leadership Real Estate Marketing 105

Neil Patel

DECEMBER 3, 2020

In the digital marketing world, this could be an ebook, a checklist, or other forms of relevant content promoted to the audience whose emails you’re targeting. Consider choosing an email marketing agency with experience creating and promoting amazing content. You won’t give a company your email address for nothing, right?

Email Marketing 111

Email Marketing eCommerce Marketing Marketers 111

Marketing Insider Group

MAY 10, 2010

Get Ready to Lead - Social media and inbound marketing is providing marketers with a unique opportunity to lead our companies to our greatest innovations in demand generation, new products, higher customer retention, and a lower cost of sales. And Thanks to Elizabeth Brenner for copywriting and editorial services.

Inbound Marketing 77

Inbound Marketing Telemarketing Transform Customer loyalty 77

Marketing Insider Group

MAY 10, 2010

Get Ready to Lead - Social media and inbound marketing is providing marketers with a unique opportunity to lead our companies to our greatest innovations in demand generation, new products, higher customer retention, and a lower cost of sales. And Thanks to Elizabeth Brenner for copywriting and editorial services.

Inbound Marketing 77

Inbound Marketing Telemarketing Transform Customer loyalty 77

Rock Content

DECEMBER 27, 2023

And, without question, one of the areas that experienced the most changes thanks to generative artificial intelligence is digital marketing. From copywriting to image sourcing, everything changed. So, it’s perfectly understandable that many marketers still feel lost and uneasy when producing their content.

SEO 98

SEO Content Marketing Marketing Marketers 98

Hootsuite

JANUARY 4, 2023

We explain all the details in our post on LInkedIn marketing for both B2B and B2C brands. Udacity Nanodegree in digital marketing. This three-month online program takes you from the fundamentals through to immersive projects that help you understand how digital marketing really works. Twitter Flight School.

Social Media Marketing 90

Social Media Marketing User-Generated Marketing Marketers 90

Neil Patel

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. Often, these channels don’t yield results marketers can bank on though. This also led to several thousand leads!

Outbound Marketing 145

Outbound Marketing User-Generated Direct Mail CRM 145

Rock Content

JULY 13, 2023

Creating it is the basis of a Digital Marketing strategy. First, you should know that there is a big difference between B2B and B2C customers , so personas for these two business modalities have some details that differentiate them. Copy ‒ What kind of slogans and copywriting do local competitors use?

CRM 98

CRM eBook Communications B2C 98

Customers.ai

SEPTEMBER 17, 2024

Don’t forget, now that generative AI like ChatGPT has entered the marketing scene, there’s a new AI email marketing copywriter on your team. A/B Testing : AI-powered email copywriting tools can conduct A/B tests on different versions of email copy to determine which performs better. This is major.

Copywriting 52

Copywriting Email Marketing Outbound Marketing Communications 52

Duct Tape Marketing

MARCH 23, 2023

And so I pivoted to digital marketing, and what I quickly realized was that a lot of the same skills that I had developed writing my own book when I was a kid and writing newsletters translated to marketing because it's ultimately about storytelling. Why do you feel it it is elevated to the level of art? But it's really an art.

Transform 95

Transform CRM Product Copywriting 95

Customers.ai

MARCH 21, 2023

And if you are a small business, you should try all the best marketing tools for success. So, keep writing, keep revising, and take advantage of the plethora of digital marketing apps available that can enhance your copywriting (and revenue!). Q: What is a warm greeting?

CRM 52

CRM Copywriting Outbound Marketing Communications 52

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. And while there are some SaaS products on the market for a B2C audience, the majority are B2B so the customer journey looks a little different and could take a little longer. 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

And while there are some SaaS products on the market for a B2C audience, the majority are B2B so the customer journey looks a little different and could take a little longer. Provide value The customer journey in SaaS marketing is longer than the typical B2C funnel.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Moz

JANUARY 28, 2019

These include companies that are by nature B2B (wholesalers, suppliers) and companies that are B2C but could have a B2B offering (restaurants, event sites). In other words, more than half of Google’s categories signal to B2B-friendly companies that local marketing is an opportunity. At your brand, ?

Search Marketers 60

Search Marketers Food Price Marketing 60

Dana Nicole

JANUARY 27, 2021

I can see how B2C companies might be focusing more on creating content through social media, but in our case we rely heavily on our company blog plus an extensive network of blogger outreach on other websites to keep our marketing funnel moving. Alexander Kehoe, Caveni Digital Solutions. Everyone should be blogging.

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketing 52

Hubspot Marketing

JUNE 16, 2022

If you're reading this blog, you've likely decided to start or revamp your copywriting portfolio. Fortunately, I've put together a collection of copywriting portfolio examples that are sure to inspire you and guide you in the right direction. How to Create a Copywriting Portfolio. Copywriting Portfolio Examples.

Copywriting 117

Copywriting B2C Place Digital Marketing 117

Litmus

DECEMBER 2, 2024

You’re ready to schedule an email, but last-minute additions and competing digital marketing priorities keep pushing the date back. How you build an email campaign varies widely between B2C vs. B2B, by demographics like region or stage of life, and by whether or not they’ve already purchased from you. Does that sound familiar?

Copywriting 63

Copywriting Email Marketing Key Performance Indicator Whitepaper 63

Hubspot Marketing

MAY 3, 2023

Best for: Writing SEO-optimized blog posts at scale for B2C and B2B alike. Best for: Digital marketing agencies, ecommerce sites, and businesses looking for comprehensive SEO analytics. Jasper Image source Jasper AI Writing Assistant is an AI-driven copywriting tool that generates high-converting content in minutes.

SEO 127

SEO Price Copywriting User-Generated 127

Hootsuite

AUGUST 17, 2020

It sounds pretty simple, but the reason that organic social media is the foundation of every digital marketing strategy today is because it’s the best way to nurture a connection with your customers at scale. But B2C retailers aren’t the only industry focusing on social advertising. People following any hashtags you use.

User-Generated 145

User-Generated Advertising Advertisers Social Media Marketing 145

Neil Patel

AUGUST 18, 2021

For example, if you offer coaching services to freelance writers you might cover topics like: attracting new clients nurturing prospects generating and capturing leads retaining existing clients setting and raising rates weeding out difficult or “problem” clients branding content creation and copywriting case studies.

eBook 145

eBook User-Generated B2C Promotion 145

AWeber

DECEMBER 19, 2022

After a year of sending emails in this post-Apple MPP world , marketers are finding more accurate and important metrics than open rate to assess the success of their email campaigns. “A Ann Handley, Digital Marketing & Content Expert. Or the investment can go into other areas, like email marketing strategy and automation.”.

Market Trends 132

Market Trends Email Marketing CMO Marketing 132

Marketing Insider Group

JANUARY 6, 2020

DigiMarCon Digital Marketing Conference. DigiMarCon conferences make up the largest digital marketing conference series in the world, bringing together some of the most thought-provoking speakers from all over the world. Forward Marketing Summit Sydney. Digitalsummit.com. Friends of Search Amsterdam.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Bannerflow

OCTOBER 2, 2018

Increasingly brands are moving away from agencies towards their own in-house marketing teams. Digital marketers are taking control and removing the mystery surrounding marketing processes. In fact, when asked, 13% of these marketers had reneged on their decision to move in-house as a result of the difficulties.

CMO 65

CMO Marketing Marketers Copywriting 65

Exposure Ninja

OCTOBER 16, 2023

Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events. Outbound Marketing Outbound marketing is where you make first contact with consumers.

PR 52

PR Marketing Marketers User-Generated 52

AWeber

DECEMBER 19, 2022

After a year of sending emails in this post-Apple MPP world , marketers are finding more accurate and important metrics than open rate to assess the success of their email campaigns. “A Ann Handley, Digital Marketing & Content Expert. Or the investment can go into other areas, like email marketing strategy and automation.”.

Market Trends 78

Market Trends Email Marketing CMO Marketing 78

Unbounce

JULY 12, 2023

Listen to our hosts, Pete Housely and James Thomson, find out the answer by talking to esteemed guest and marketing maven, Andrew Lionis , SVP of Strategy and Client Solutions at Datawyze, and learning how marketing agencies are using AI themselves to win in this new world. I was chatting with one of our designers the other day.

User-Generated 96

User-Generated Whitepaper B2C Product 96

Unbounce

AUGUST 13, 2024

Here’s an over-simplified way to do this: Step 1: The market. Are you selling a B2B or B2C product? Create conversion-led copy in a fraction of the time with an AI copywriter. 9 minute read Lead generation 10 creative lead gen examples sourced from marketing legends March 8, 2023.

User-Generated 52

User-Generated SEO Outbound Marketing Inbound Marketing 52

Duct Tape Marketing

AUGUST 31, 2017

The New Copywriter: Meeting Modern Content Writing Demands written by Guest Post read more at Duct Tape Marketing. 1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting.

Copywriting 67

Copywriting Millennials Inbound Marketing B2C 67

Martech

OCTOBER 28, 2024

For digital marketers, this means brands must do two things: Have a presence in traditional search engines. This is not just a passing trend—16% of all respondents use ChatGPT at least once daily, and 19% use it a few times weekly. Consider how their content and messaging align with AI platforms like ChatGPT.

User-Generated 122

User-Generated Copywriting PR Education 122