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11 Conversion Copywriting Tips that Grew Our Revenue by 240%, According to Lately’s CEO

Hubspot Marketing

If you're stuck in a writing rut or unsure how to use conversion copywriting to increase sales, you're in luck. But first — what is conversion copywriting, anyway? What is conversion copywriting? Simply put, conversion copywriting is copy with the ultimate goal of converting readers into buyers. Write like a boss.

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Litmus Live Recap 2024: Highlights From Day 1

Litmus

Decoding Churn: Strategies for Subscription Retention Anna Levitin shared how to decode churn and boost retention using B2C tactics repurposed for B2B. 4 Steps to Write Emails Worth Sending (While Being Utterly Ruthless) Copywriting + humor = Lianna Patch. Cynthia Price , Chad S. Well said, Dave!

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What is DeepSeek? A boon for marketers and a threat to Big Tech

Martech

Because if you think about that in software, imagine that in content creation and ads in and copywriting, where the model can sit there and just chug along and say, okay, I’m going to think through how I’m going to do this.” “That changes pretty much everything.

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5 Rules for Customer-Centric Copywriting Your Support Reps Should Use

Rock Content

And client-oriented copywriting will help with this. What is customer-centric copywriting? Indeed, with client-oriented copywriting, all communication is built around the interests and needs of the user. Indeed, with client-oriented copywriting, all communication is built around the interests and needs of the user.

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The Marketer’s Complete Guide to SEO Automation

Hubspot Marketing

Pricing: Included with Marketing Hub’s Professional plan. Best for: Writing SEO-optimized blog posts at scale for B2C and B2B alike. Pricing: Starts at $59 monthly for the basic plan. Pricing: Free. Pricing: Starts at $99 monthly for the lite plan. Pricing: Starts at $99.95 Alternative: SurferSEO.

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What Are Productized Services?

Neil Patel

Productized services are standardized services sold like products, with clearly defined parameters and pricing. When we outline precisely what a customer will get and at what price, we can market and sell this “product” many times. A done-for-you package with a set price can be attractive. What Are Productized Services For?

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6 Reasons Why Top-of-Funnel Content Delivers Leads and Sales

Marketing Insider Group

Every single one focuses on top-of-the-funnel search queries – not buying stuff now, not pricing, not product comparisons. Answer specific questions about company size, B2B vs. B2C, and the real impact. Here’s a basic B2C example just to help you see how powerful TOFU content can be when you take it seriously.