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We’ve seen these results in dozens of our own clients across several industries, including B2B, B2C, SaaS, nonprofit , tech and even realestate ! By consistently sharing the right content, you can drive more traffic to your website, ultimately leading to an increase in engagement and conversions.
My father was a copywriter and my mother a world class salesperson (realestate). I gravitated towards B2B marketing because I prefer convincing someone to do something instead of manipulating them into doing it (sorry, B2C guys). So without further ado… Doug, Tell me about yourself?
We’re a merged realestate team with a marketing department that handles five brands across many digital platforms. Nick Tozier, content specialist and copywriter, Keri Shull Team. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration. Have fun with them (and relevant news).
Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. In B2C, as with Stikwood, it drives sales. You may think they only serve a logistical need (e.g.,
Its landing pages make the most of their realestate to show related products that complement the central product. B2C or B2B, all marketing is people talking to people. SitePoint’s emailing marketing is a great example of how to use conversational copywriting to cross-sell to new users.
Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. Consider this a prime piece of realestate in your marketing strategy. Copywriters all over the world know the power behind a well-crafted headline.
And so I’ve gotten the chance to work with large fortune five hundreds from the Googles and the Nike’s and the Apples to small startups and mid size companies and B2B and B2C, dry cleaners, everything, every business you can imagine. John Jantsch: So how much, in your opinion, do these principles apply, say in copywriting?
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