Litmus

NOVEMBER 11, 2022

Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. . In fact: 80% of customers are more likely to make a purchase from a brand that personalizes experiences. . Content automation challenges. Learn more.

CRM 110

CRM Key Performance Indicator Customer loyalty Transform 110

Martech

FEBRUARY 11, 2022

“To me, personalization happens when a marketer or salesperson can take a piece of content and make it more useful for a specific prospect or customer.”. Customers – whether B2B or B2C – expect customized experiences, and marketers must lean on smart targeting solutions to fully understand the people they’re selling to.

Personalized Marketing 123

Personalized Marketing B2C Customer Journey Law 123

Marketing Insider Group

SEPTEMBER 17, 2024

Here’s an interview with Jamie Anderson, former Vice President of CRM Marketing at SAP and current president of Global Field Operations at UserTesting, answering some questions on providing a better customer experience. How Important is Customer Experience For B2B Companies? You have to remember that we are ALL consumers.

Customer 78

Customer Transform Entertainment Real Estate 78

Use Insider

JANUARY 22, 2025

Email is still the most used marketing channel by B2C (business to consumer) brands across the world. This presents both challenges and opportunities for B2C marketers: On the one hand, customers expect to share their email at some point when interacting with brands online.

B2C 52

B2C Email Marketing User-Generated Customer Journey 52

Marketing Insider Group

JANUARY 14, 2014

Here is the one of the most popular future of customer experience interviews from my colleague, Jamie Anderson ( @ collsdad ), the Global Vice President of CRM Marketing here at SAP. The e-book summarizes the answer to this question: What is the most extreme future you can envision for the future of customer experience?

Customer 101

Customer Entertainment Real Estate CRM 101

Customers.ai

NOVEMBER 14, 2023

Can website visitor identification be applied to both B2B and B2C businesses? Yes, it is versatile and applicable to both B2B and B2C contexts, aiding in lead generation, personalized marketing, and overall customer engagement. Can website visitor identification be integrated with customer relationship management (CRM) systems?

User-Generated 122

User-Generated Health B2C Analytics 122

Litmus

DECEMBER 2, 2024

How you build an email campaign varies widely between B2C vs. B2B, by demographics like region or stage of life, and by whether or not they’ve already purchased from you. You never know when an email client or CRM changes support for something unexpectedly. First, ask yourself: who do you want to reach? What do they care about?

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Martech

MAY 19, 2022

So why is there such a huge gap between customers’ expectations for those programs and what they get? Half of all US customers say loyalty programs don’t offer much value, according to a report from digital insights firm Incisiv and Punchh, a customer loyalty services provider.

Shoppers 113

Shoppers Customer loyalty Retail Customer 113

Customers.ai

JANUARY 3, 2024

Increased Customer Loyalty and Retention Personalized interactions foster a deeper emotional connection with customers, which can lead to increased loyalty and higher retention rates. Best Practice : Use reliable CRM tools and respect data privacy laws (like GDPR). Personalized Marketing Automation Customers.ai

CRM 99

CRM Direct Mail Customer Journey Marketers 99

Marketing Insider Group

SEPTEMBER 14, 2023

Your growth strategy really encompasses your entire business: brand awareness, reputation, reach, sales, loyalty, engagement, etc. Instead, use tools like a CRM or content management system to provide a centralized location where you can integrate data from multiple sources.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketers 134

Marketing Insider Group

MAY 12, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Many companies focus on Marketing automation or CRM systems before they have defined this process. Thanks for your comment.

Telemarketing 75

Telemarketing Customer loyalty Social Media Marketing Inbound Marketing 75

Rock Content

NOVEMBER 23, 2020

That is why B2B selling requires a completely different approach from B2C. There is a lot of money invested in those products, and customers want to be sure the return is worth it. Even in B2B, you can use many B2C methods for marketing automation and nurturing a funnel. Customer loyalty gets easier.

B2C 64

B2C Price Customer loyalty CRM 64

CXL

JUNE 16, 2022

Conduct qualitative research to learn about your customers and unearth the right cross-sell offers. Segmentation ensures that recommendations fit customer needs. Consistency creates familiarity, which builds trust , increases customer loyalty, and boosts revenues by up to 20%. Cross-selling is all about relevancy.

User-Generated 107

User-Generated Real Estate Price Retail 107

Use Insider

FEBRUARY 17, 2023

Insider comes with various personalization tools, such as: Actionable Customer Data Platform (CDP) , which combines data from multiple sources — like your eCommerce website, customer service tool, CRM, POS, contact center, etc. — to create accurate profiles of your visitors and customers.

eCommerce 52

eCommerce Price B2C Customer Journey 52

Unbounce

OCTOBER 24, 2023

And while there are some SaaS products on the market for a B2C audience, the majority are B2B so the customer journey looks a little different and could take a little longer. Your focus should be on understanding and targeting your ideal customers, and creating unique content that is educational and informational.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Unbounce

OCTOBER 24, 2023

And while there are some SaaS products on the market for a B2C audience, the majority are B2B so the customer journey looks a little different and could take a little longer. Your focus should be on understanding and targeting your ideal customers, and creating unique content that is educational and informational.

Marketing Strategy 52

Marketing Strategy Product Marketers Marketing 52

Marketing Insider Group

JULY 1, 2020

Content marketing is important , not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. It is, in itself, helping to evolve what customers expect from the brands they interact with. Why Content Marketing Is Important.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Hootsuite

JUNE 27, 2022

Retail and B2C brands tend to get the most attention for doing cool stuff on TikTok. And customer loyalty too. TikTok even has a customer relationship management (CRM) integration so you can set up a direct flow of leads using LeadsBridge or Zapier. Tell them a story. Highlight a new product. And consideration.

Entertainment 124

Entertainment Finance Law Education 124

Marketing Insider Group

OCTOBER 28, 2010

If you use your CRM system to track marketing activities from inquiry to close, then you know how many opportunities you have created and how much sales pipeline that has generated. You have gathered a complete set of inputs from far and wide, so now it’s time to become a hunter and focus in on what has worked in the past and why.

Marketing Plan 81

Marketing Plan Telemarketing Inbound Marketing Customer loyalty 81

Hootsuite

AUGUST 14, 2023

Create three product bundles that maximize value for customers of a home décor boutique. Design an effective customer loyalty program for a pharmacy that rewards repeat customers. Develop five social media posts that highlight the value of a cloud-based customer relationship management (CRM) system.

Product 98

Product Real Estate User-Generated Fashion 98

Use Insider

NOVEMBER 4, 2021

Use the customer data you’ve gathered to tailor their experience and show them new and relevant products, services, or content. Furthermore, prevent customers from leaving your website and increase the amount of time they spend there. You can do this by gathering the right kind of data in a CRM to fine-tune your marketing strategies.

eCommerce 52

eCommerce Shoppers Customer loyalty Entertainment 52

Martech

JULY 13, 2022

While customer service is important for all businesses, customer success has been traditionally associated with companies that rely on recurring revenue, such as subscription-based businesses and B2B organizations with long sales, onboarding, and implementation cycles. Why marketers should care about customer service and support.

Customer 112

Customer CRM Health Communications 112